InnSuites Hospitality Trust (IHT): Marketing Mix Analysis [Dec-2025 Updated]

You're digging into InnSuites Hospitality Trust, and what you'll find isn't a massive chain, but a sharp, dual-pronged play. Honestly, their marketing mix tells a story of focused ownership-just 270 suites in the Southwest-combined with a surprisingly global management footprint reaching 38 countries. For fiscal 2025, they managed to lift their Average Daily Rate by 2.28% while simultaneously promoting a stake in clean energy, all while reporting total revenue of approximately $7.6 million. If you want the precise breakdown of how they price rooms, where they place their bets, and what they promote to investors, keep reading below.

InnSuites Hospitality Trust (IHT) - Marketing Mix: Product

You're looking at the core offering of InnSuites Hospitality Trust (IHT), which is fundamentally a real estate investment trust (REIT) focused on hospitality, but with significant strategic diversification. The product here is the physical lodging experience combined with associated services and a stake in future technology.

InnSuites Hospitality Trust (IHT) owns and operates two moderate-service hotels, totaling 270 suites as of January 31, 2025. These properties are located in Tucson, Arizona, and Albuquerque, New Mexico. The core hospitality product encompasses room rentals, which is the primary revenue driver, supplemented by limited food and beverage options and meeting space availability.

The physical product is presented under a dual-branding strategy. Both hotels operate under the InnSuites Hotels and Suites trademark while simultaneously being branded through membership agreements with Best Western. This suggests a hybrid value proposition, aiming to capture both brand recognition and independent identity.

Here's a look at the operational performance metrics for the two hotel products for the six months ended July 31, 2025:

The overall hotel operations contributed significantly to the Fiscal Year 2025 Total Revenues, which reached approximately $7.6 million. For the First Fiscal Half of 2026 (February 1, 2025, to July 31, 2025), the combined hotel revenue was approximately $4,004,635.

Beyond direct hotel operations, the product offering extends into service provision and strategic diversification. InnSuites Hospitality Trust (IHT) provides hotel management and trademark licensing services, notably through its majority-owned subsidiary, RRF LLLP, which has taken on management for IBC Hotels, LLC.

The product portfolio is intentionally broadened into non-hospitality assets, which you should view as long-term options:

• Diversification into clean energy via an investment in UniGen Power Inc. (UPI).
• IHT holds stock, convertible bonds, and warrants in UniGen that could equate to an ownership stake of up to 15-20% if fully exercised.
• The initial investment in UniGen debentures was $1 million.
• The management company, RRF LLLP, secured a five-year purchase option for IBC Hotels.

The combined hotel revenue for the first seven Fiscal Months of Fiscal Year 2026 reached $4,552,206, which included a record August revenue of $547,571. That's a solid performance given the general travel industry remained flat.

InnSuites Hospitality Trust (IHT) - Marketing Mix: Place

You're looking at where InnSuites Hospitality Trust (IHT) makes its lodging products available to the market. This is about physical locations and the systems used to drive bookings to those locations.

Corporate Headquarters location is in Phoenix, Arizona, specifically at 1730 East Northern Avenue, Suite 122 or Suite 111, depending on the specific office cited.

The core physical hotel presence for InnSuites Hospitality Trust owned interests is highly concentrated in the US Southwest region, which is the stated focus for hotel investments.

As of January 31, 2025, the Trust had two moderate-service hotels in this focused region, totaling an aggregate of 270 hotel suites. The distribution strategy for these owned assets relies heavily on external branding and reservation infrastructure.

Distribution for the Trust Hotels leverages the Best Western global reservation system through membership agreements. This provides broad market access beyond IHT's direct footprint.

The reach of IHT's management services, particularly through the IBC (InnDependent Boutique Collection) Hotels division, extends distribution capabilities significantly. InnSuites Hospitality Trust provides marketing & trademark services to a network that includes nearly 4,000 hotels with over 300,000 rooms and suites located across 38 countries worldwide.

Here's a quick look at the concentration and scale of the distribution footprint as of early 2025:

The operational structure supporting this Place strategy includes:

• Geographic Focus: Hotel investments are focused on the southwest region of the United States.
• Reservation Channel: Primary distribution channel is the Best Western global reservation system.
• Management Reach: Management and trademark services extend reach via the IBC division to 38 countries.
• Revenue Context: Total Revenues for Fiscal Year 2025 were approximately $7.6 million.

InnSuites Hospitality Trust (IHT) - Marketing Mix: Promotion

Public communications focus on the Trust's history of shareholder returns. InnSuites Hospitality Trust (IHT) announced a semi-annual dividend of $0.01 per share, payable on August 7, 2025. This action extended the uninterrupted history of annual dividends to 55 years since the initial NYSE listing in 1971.

The operational strength is promoted using recent revenue figures. The combined Hotel August Revenue for both properties reached a record of $547,571. Furthermore, the Fiscal First Half of Fiscal Year 2026, covering February 1, 2025, to July 31, 2025, saw Hotel Revenue total approximately $4,004,635. Total Revenues for the entire Fiscal Year 2025 reached approximately $7.6 million.

Market visibility is enhanced through established brand affiliations. The two moderate-service hotels operate under membership agreements with Best Western and are trademarked as InnSuites Hotels and Suites.

The management subsidiary is driving efforts for a secondary brand. RRF LLLP, which is a 76% owned subsidiary of IHT, was engaged as the manager for IBC Hotels, LLC, on March 7, 2025. This engagement includes a five-year option for RRF LLLP to purchase IBC Hotels, LLC, at cost.

Investor relations materials emphasize diversification progress. The investment in UniGen Power, Inc., a clean energy development company, is highlighted. If warrants and convertible bonds are fully exercised, IHT could hold an ownership stake of up to 15-20% or more in UniGen.

Here are key operational and financial metrics underpinning these promotional messages:

The hotels operate under the Best Western membership agreements. The semi-annual dividend payment of $0.01 per share was set for August 7, 2025.

• Management Company for IBC: RRF LLLP
• IBC Management Agreement Term: Five-year option
• Clean Energy Investment: UniGen Power, Inc.
• Total Hotel Suites: 270

InnSuites Hospitality Trust (IHT) - Marketing Mix: Price

Pricing strategy in Fiscal Year 2025 focused on rate increases to offset inflationary costs you were facing across operations. This approach was necessary to maintain financial footing, even as occupancy saw a slight dip.

Here are the key rate metrics from the Fiscal Year 2025 performance, which ended January 31, 2025:

The total revenue for InnSuites Hospitality Trust (IHT) for the full Fiscal Year 2025 reached approximately $7.6 million, specifically reported as $7,594,000. This reflects the impact of those rate adjustments on the top line.

Looking ahead into the current Fiscal 2026 period, hotel rates were reported as being more stable compared to the prior year's adjustments. You should note that the first half of Fiscal 2026 (ending July 31, 2025) saw Total Revenue of approximately $4,004,635. Still, August 2025 set a hotel revenue record of $547,571 for that month alone.

To give you a clearer picture of the revenue performance supporting these pricing decisions, here are some related financial points:

• Total Revenue for Fiscal Year 2025: approximately $7,594,000.
• Combined Revenue for the first two months of Fiscal 2025: approximately $1.6 million.
• Hotel Revenue for the first seven Fiscal Months of Fiscal Year 2026: $4,552,206.
• Semi-annual dividend paid in August 2025: $0.01 USD per share.