Marketing Mix Analysis of Integra Resources Corp. (ITRG)

Integra Resources Corp. (ITRG): Marketing Mix [Jan-2025 Updated]

CA | Basic Materials | Other Precious Metals | AMEX
Marketing Mix Analysis of Integra Resources Corp. (ITRG)
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Dive into the strategic world of Integra Resources Corp., a dynamic gold and silver exploration company revolutionizing precious metals development in Idaho's mineral-rich landscape. With a laser-focused approach on the DeLamar and Florida Mountain projects, this innovative firm is transforming advanced-stage mineral resources into potential mining opportunities, leveraging cutting-edge technologies and sustainable practices to capture the imagination of global investors and mining enthusiasts. Discover how Integra Resources is positioning itself at the forefront of responsible resource exploration and development in the competitive precious metals market.


Integra Resources Corp. (ITRG) - Marketing Mix: Product

Company Product Portfolio

Integra Resources Corp. focuses on gold and silver exploration and development in Idaho, USA, specifically targeting the DeLamar and Florida Mountain projects.

Project Location Resource Type Estimated Resources
DeLamar Project Owyhee County, Idaho Gold and Silver 4.5 million oz gold equivalent
Florida Mountain Project Owyhee County, Idaho Gold and Silver 1.3 million oz gold equivalent

Project Characteristics

  • Advanced-stage precious metals exploration projects
  • Open-pit mining development potential
  • Utilizing modern exploration technologies

Technical Specifications

Metric DeLamar Project Florida Mountain Project
Measured Resources 0.86 million oz gold equivalent 0.24 million oz gold equivalent
Indicated Resources 3.64 million oz gold equivalent 1.06 million oz gold equivalent

Sustainability Approach

Environmental Commitment: Implementing environmentally responsible mining practices with focus on minimal ecological disruption.

Technology Integration

  • Advanced geological mapping techniques
  • High-resolution geophysical surveys
  • Modern mineral extraction methodologies

Integra Resources Corp. (ITRG) - Marketing Mix: Place

Primary Operational Focus

Southwestern Idaho, United States, specifically the Du Norde and Florida Mountain gold-silver projects located in Owyhee County.

Project Location Details

Location Parameter Specific Data
Geographic Region Oregon-Idaho Mineral Belt
County Owyhee County, Idaho
Total Project Area 8,137 hectares

Infrastructure Accessibility

  • Proximity to existing road networks
  • Access to electrical grid infrastructure
  • Nearby water resources
  • Close to regional mining supply chains

Capital Market Positioning

Stock Exchange Listings: TSX Venture Exchange (ITRG), OTCQX (ITRDF)

Investment and Distribution Channels

Channel Details
Primary Capital Markets North American (Canada and United States)
Investor Targeting Global mining investment community
Funding Mechanism Public equity offerings

Strategic Geographic Advantages

  • Mining-friendly jurisdiction
  • Established mineral exploration infrastructure
  • Proximity to processing facilities
  • Accessible exploration terrain

Integra Resources Corp. (ITRG) - Marketing Mix: Promotion

Investor Relations and Conference Presentations

Integra Resources Corp. participated in key mining investment conferences in 2023, including:

Conference Name Date Location
BMO Global Metals & Mining Conference February 2023 Miami, Florida
PDAC International Convention March 2023 Toronto, Canada

Digital Platform Communication

Corporate digital communication metrics as of Q4 2023:

  • Corporate website unique visitors: 15,324 per month
  • LinkedIn followers: 2,847
  • Twitter followers: 1,692

Technical Reports and Geological Assessments

Published technical documents in 2023:

Document Type Number Published Key Focus
NI 43-101 Technical Reports 2 DeLamar and Florida Mountain Projects
Geological Assessment Reports 3 Idaho Mining District

Shareholder Communication

Investor communication metrics:

  • Quarterly earnings webinars: 4 per year
  • Investor presentation updates: 6 per year
  • Press releases issued: 12 in 2023

Social Media and Brand Visibility

Social media engagement statistics:

Platform Engagement Rate Average Monthly Reach
LinkedIn 3.2% 22,500 impressions
Twitter 2.7% 18,300 impressions

Integra Resources Corp. (ITRG) - Marketing Mix: Price

Stock Exchange Listing and Pricing

Integra Resources Corp. trades on the following exchanges:

  • TSX Venture Exchange (TSXV: ITR)
  • OTCQX: IRRZF

Stock Price Performance

Date Stock Price (USD) Market Capitalization
January 2024 $0.30 Approximately $50 million

Valuation Factors

Key pricing determinants include:

  • Precious metals market dynamics
  • DeLamar Project resource estimates
  • Exploration and development progress

Capital Raising Strategy

Financing Method Amount Raised Year
Equity Financing $15.5 million 2023
Private Placement $10.2 million 2023

Project Valuation Metrics

  • Estimated Project NPV: $426 million
  • Average Annual Gold Production: 127,000 ounces
  • Average Annual Silver Production: 1.5 million ounces

Market Positioning

Pricing strategy reflects exploration and development stage of mineral projects in Idaho, USA.