Marketing Mix Analysis of KNOT Offshore Partners LP (KNOP)

KNOT Offshore Partners LP (KNOP): Marketing Mix [Jan-2025 Updated]

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Marketing Mix Analysis of KNOT Offshore Partners LP (KNOP)
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In the dynamic world of offshore maritime transportation, KNOT Offshore Partners LP emerges as a strategic powerhouse, navigating the complex waters of global energy logistics with its specialized shuttle tanker fleet. Operating primarily in the North Sea and Brazilian offshore regions, this innovative company delivers critical crude oil transportation services that keep the global energy supply chain moving efficiently. By leveraging long-term time charter contracts and high-specification vessels, KNOP has positioned itself as an essential partner for major international oil companies seeking reliable and sophisticated maritime solutions.


KNOT Offshore Partners LP (KNOP) - Marketing Mix: Product

Offshore Shuttle Tanker Fleet

KNOT Offshore Partners LP operates a specialized fleet of 15 shuttle tankers as of 2024, designed for crude oil transportation in challenging maritime environments.

Fleet Specification Details
Total Vessels 15 shuttle tankers
Vessel Capacity Range 100,000 to 150,000 DWT
Average Vessel Age 8.5 years

Specialized Maritime Vessels

The company's vessels are engineered for specific operational requirements in offshore energy markets.

  • High-specification dynamic positioning capabilities
  • Advanced navigation and safety systems
  • Designed for harsh maritime environments

Long-Term Charter Contracts

KNOP maintains long-term time charter contracts with major international oil companies, ensuring stable revenue streams.

Contract Characteristic Specification
Average Contract Duration 7-10 years
Primary Charterers Petrobras, Equinor
Contract Coverage 95% of fleet under long-term contracts

Operational Regions

KNOT Offshore Partners concentrates operations in specific offshore regions with significant energy production.

  • North Sea: 8 vessels
  • Brazil Offshore: 7 vessels

KNOT Offshore Partners LP (KNOP) - Marketing Mix: Place

Global Maritime Transportation Services

KNOT Offshore Partners LP operates 19 shuttle tankers and 3 FSO (floating storage and offloading) units as of 2024.

Fleet Composition Number of Vessels
Shuttle Tankers 19
FSO Units 3

Primary Operational Regions

The company focuses on two key maritime regions:

  • North Sea
  • Brazilian offshore fields
Region Key Operational Details
North Sea 8 shuttle tankers deployed
Brazil 11 shuttle tankers deployed

Strategic Positioning

KNOT Offshore Partners strategically positions vessels near major oil production zones with 100% time charter coverage.

International Energy Company Services

Key clients include:

  • Petrobras
  • Equinor
  • Shell

Contractual Arrangements

Contract Type Average Duration
Long-term Time Charters 5-10 years

Total fleet market value estimated at $1.2 billion as of 2024.


KNOT Offshore Partners LP (KNOP) - Marketing Mix: Promotion

Investor Relations through Quarterly Financial Reports

KNOT Offshore Partners LP filed 4 quarterly reports in 2023 with the SEC. Total investor communications included:

Report Type Frequency Filing Platform
10-Q Reports Quarterly SEC EDGAR
Annual Report (10-K) Annually SEC EDGAR

Participation in Maritime and Energy Sector Conferences

Conference participation in 2023-2024:

  • Marine Money Week Conference
  • Offshore Technology Conference
  • Energy Maritime International Symposium

Digital Presence via Corporate Website and Investor Presentations

Digital Platform Content Type Update Frequency
Corporate Website Investor Presentations Quarterly
Investor Relations Portal Financial Reports Quarterly

Targeted Marketing to Oil and Gas Exploration Companies

Marketing outreach statistics for 2023:

  • Total targeted companies: 42
  • Direct marketing communications: 126
  • Potential contract discussions: 18

Emphasis on Operational Reliability and Fleet Performance

Performance Metric 2023 Data Industry Benchmark
Fleet Uptime Percentage 97.5% 95.2%
On-Time Delivery Rate 99.1% 96.7%

KNOT Offshore Partners LP (KNOP) - Marketing Mix: Price

Revenue Generated Through Long-Term Time Charter Contracts

For the fiscal year 2023, KNOT Offshore Partners LP reported total revenues of $176.4 million. The company's fleet generates stable revenue through long-term time charter contracts with average contract durations of 5-7 years.

Contract Type Average Annual Revenue Contract Duration
Long-Term Time Charter $176.4 million 5-7 years

Pricing Based on Vessel Specifications and Market Demand

Vessel pricing is determined by several key factors:

  • Vessel age: Newer vessels command higher charter rates
  • Vessel capacity: Larger vessels generate higher revenue
  • Technical specifications: Advanced vessel capabilities increase pricing

Stable Income Streams from Fixed-Term Charter Agreements

As of 2024, KNOT Offshore Partners LP maintains a fleet charter coverage of approximately 92%, ensuring predictable revenue streams.

Fleet Charter Coverage Estimated Annual Charter Revenue
92% $163.5 million

Pricing Influenced by Global Energy Market Conditions

Key pricing influences include:

  • Brent crude oil price: Average $80.26 per barrel in 2023
  • Global offshore energy transportation demand
  • International maritime transportation rates

Competitive Rates Aligned with Offshore Transportation Industry Standards

KNOT Offshore Partners LP maintains competitive daily charter rates ranging from $35,000 to $55,000 per vessel, depending on vessel type and market conditions.

Vessel Type Minimum Daily Rate Maximum Daily Rate
VLCC Tankers $35,000 $55,000