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Kura Oncology, Inc. (KURA): Marketing Mix [Jan-2025 Updated] |
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Kura Oncology, Inc. (KURA) Bundle
In the rapidly evolving landscape of precision oncology, Kura Oncology, Inc. (KURA) emerges as a pioneering force, developing groundbreaking targeted therapies that promise to revolutionize cancer treatment. By focusing on innovative molecular strategies and targeting specific genetic mutations, this San Diego-based biopharmaceutical company is pushing the boundaries of personalized medicine, with its lead drug candidate Tipifarnib offering hope for patients with rare and challenging HRAS-mutant cancers. Dive into the intricate marketing mix that defines Kura Oncology's strategic approach to transforming oncological research and treatment.
Kura Oncology, Inc. (KURA) - Marketing Mix: Product
Innovative Precision Oncology Therapeutics
Kura Oncology focuses on developing targeted molecular therapies for rare and difficult-to-treat cancers with specific genetic mutations.
| Product Category | Details |
|---|---|
| Lead Drug Candidate | Tipifarnib for HRAS-mutant cancers |
| Development Stage | Clinical-stage biopharmaceutical |
| Research Focus | Precision medicine targeted therapies |
Key Product Pipeline
- Tipifarnib: Targeting HRAS-mutant head and neck squamous cell carcinoma
- KO-2806: Precision oncology therapeutic targeting specific molecular pathways
- Molecular targeted therapies for rare cancer indications
Product Development Characteristics
Molecular Targeting Approach: Developing therapies that target specific genetic mutations with precision medicine applications.
| Research Metric | Quantitative Data |
|---|---|
| Active Clinical Trials | 3 ongoing clinical-stage programs |
| Research Investment | $85.4 million R&D expenses in 2022 |
| Patent Portfolio | Multiple molecular therapeutic patents |
Therapeutic Focus Areas
- Head and neck cancers
- Rare genetic mutation-driven cancers
- Precision oncology therapeutics
Kura Oncology, Inc. (KURA) - Marketing Mix: Place
Operational Headquarters
Primary operational headquarters located at 3033 Science Park Road, Suite 300, San Diego, California 92121.
Global Clinical Trial Network
| Region | Number of Research Institutions |
|---|---|
| North America | 42 clinical trial sites |
| Europe | 18 clinical trial sites |
Target Distribution Channels
- Specialized oncology treatment centers
- Academic medical research facilities
- Comprehensive cancer centers
Pharmaceutical Partnerships
| Partner Type | Number of Active Partnerships |
|---|---|
| Pharmaceutical Research Collaborations | 7 active partnerships |
| Clinical Development Networks | 12 strategic collaborations |
Market Presence
Geographic Distribution:
- United States: Primary market with 68% market concentration
- European Union: 22% market presence
- Canada: 7% market reach
- Other international markets: 3%
Research and Development Locations
| Location | Research Focus |
|---|---|
| San Diego, California | Molecular Oncology Research |
| Boston, Massachusetts | Clinical Trial Management |
Kura Oncology, Inc. (KURA) - Marketing Mix: Promotion
Presenting Research Findings at Major Oncology Conferences
Kura Oncology actively participates in key oncology conferences to showcase research and clinical trial data. In 2023, the company presented at the following conferences:
| Conference | Date | Presentation Focus |
|---|---|---|
| American Association for Cancer Research (AACR) | April 2023 | Tipifarnib research in HRAS-mutant cancers |
| American Society of Clinical Oncology (ASCO) | June 2023 | Clinical trial progress for tipifarnib |
Engaging Key Opinion Leaders in Cancer Research and Treatment
Kura Oncology collaborates with prominent oncology researchers and clinicians to advance its scientific understanding and credibility.
- Established advisory board with 7 leading oncology experts
- Conducted 12 scientific advisory meetings in 2023
- Invested $1.2 million in key opinion leader engagement
Digital Marketing through Scientific Publications and Medical Journals
The company maintains a robust digital presence in scientific communication:
| Publication Metric | 2023 Data |
|---|---|
| Peer-reviewed publications | 5 published manuscripts |
| Citations of Kura research | 87 total citations |
| Digital scientific platform views | 42,500 unique views |
Investor Relations Communications Highlighting Clinical Trial Progress
Kura Oncology maintains transparent communication with investors through multiple channels:
- Quarterly earnings calls with average participation of 65 investors
- 4 investor conference presentations in 2023
- Investor relations website with real-time clinical trial updates
Targeted Medical Professional Outreach Strategies
Strategic outreach to medical professionals includes:
| Outreach Channel | 2023 Engagement |
|---|---|
| Oncology specialist direct communications | 1,250 targeted interactions |
| Medical education webinars | 6 hosted webinars |
| Professional conference sponsorships | 3 major oncology conference sponsorships |
Kura Oncology, Inc. (KURA) - Marketing Mix: Price
Research and Development Intensive Business Model
Kura Oncology reported R&D expenses of $156.4 million for the fiscal year 2022, reflecting the significant investment in developing precision cancer therapies.
Potential Premium Pricing for Precision Cancer Therapies
| Therapy | Estimated Development Cost | Potential Pricing Range |
|---|---|---|
| Ziftora (tipifarnib) | $120-150 million | $15,000-$25,000 per treatment cycle |
Pricing Strategy Aligned with Breakthrough Therapeutic Value
Key pricing considerations include:
- Targeted therapies for rare HRAS-mutant head and neck cancer
- Potential premium pricing for orphan drug indications
- Value-based pricing model reflecting clinical efficacy
Dependent on Future FDA Approval and Market Acceptance
As of Q4 2023, Kura Oncology's lead asset Ziftora is in pivotal clinical trials with potential commercialization timeline in 2024-2025.
Potential Insurance and Healthcare Reimbursement Considerations
| Reimbursement Category | Estimated Coverage Potential |
|---|---|
| Medicare | 70-80% potential coverage |
| Private Insurance | 65-75% potential coverage |
Kura Oncology's market capitalization as of January 2024 was approximately $1.2 billion, indicating investor confidence in the company's pricing potential.
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