Matterport, Inc. (MTTR): Business Model Canvas [Jan-2025 Updated]

Imagine transforming physical spaces into digital landscapes with just a click – that's the revolutionary power of Matterport, Inc. (MTTR), a groundbreaking technology company redefining how we capture, visualize, and interact with spatial environments. By leveraging cutting-edge 3D mapping technology and artificial intelligence, Matterport provides an innovative platform that enables professionals across real estate, construction, insurance, and design industries to create immersive digital twins of physical spaces, revolutionizing remote collaboration, documentation, and spatial analysis with unprecedented efficiency and precision.

Matterport, Inc. (MTTR) - Business Model: Key Partnerships

Strategic Collaboration with Real Estate Platforms

Matterport has established partnerships with key real estate platforms:

Zillow	Integration of 3D virtual tours in property listings
Redfin	Seamless 3D scanning technology implementation
Realtor.com	Virtual tour embedding capabilities

Technology Partnerships with Hardware Manufacturers

Matterport collaborates with camera manufacturers:

• Leica Geosystems
• Ricoh Theta
• Insta360

Partnership Details	Camera compatibility and SDK integration
Hardware Support	360-degree camera compatibility

Cloud Service Integration

Matterport's cloud infrastructure partnership:

Cloud Provider	Amazon Web Services (AWS)
Annual Cloud Spend	$4.2 million in 2023
Infrastructure Services	Scalable computing, storage, and data processing

Software Integration Partnerships

Architectural and design software collaborations:

• Autodesk
• SketchUp
• Revit

Integration Capability

3D model export and import functionality

Insurance and Construction Industry Partnerships

Strategic partnerships in specialized sectors:

• Nationwide Insurance
• State Farm
• USAA

Partnership Focus	Property documentation and claims processing
Annual Partnership Revenue	Estimated $3.6 million in 2023

Matterport, Inc. (MTTR) - Business Model: Key Activities

Developing 3D Spatial Data Capture and Visualization Technology

Matterport's key technological development focuses on advanced 3D spatial capture technologies. As of Q4 2023, the company has:

Technology Metric	Quantitative Data
Total 3D Spatial Models Captured	7.3 million digital twins
Global Coverage	190+ countries
Camera Technology Resolution	4K resolution capture

Maintaining and Enhancing Cloud-Based Digital Twin Platform

Platform infrastructure development involves continuous technological investments:

• Cloud storage capacity: 250 petabytes
• Platform uptime: 99.99% reliability
• Data processing speed: 12,000 models per day

Continuous Software and AI Algorithm Improvements

AI Development Metric	Current Performance
Machine Learning Models	47 proprietary AI algorithms
Annual R&D Investment	$48.2 million
Software Update Frequency	Quarterly major releases

Expanding Machine Learning Capabilities for Spatial Data Analysis

Machine learning expansion focuses on precision and scalability:

• AI object recognition accuracy: 94.3%
• Real-time spatial analysis capabilities
• Integration with major industry software platforms

Marketing and Customer Acquisition in Proptech and Digital Transformation Sectors

Marketing Performance	Quantitative Metrics
Total Enterprise Customers	2,400+ enterprise clients
Annual Marketing Expenditure	$22.7 million
Customer Acquisition Cost	$1,850 per enterprise client

Matterport, Inc. (MTTR) - Business Model: Key Resources

Advanced Spatial Data Capture and Mapping Technology

Matterport owns 6,500+ active subscribers utilizing its spatial data capture technology as of Q3 2023. The company's proprietary 3D scanning hardware and software enable precise digital capture of physical spaces.

Technology Component	Specification
Camera Resolution	4K/360-degree capture capability
Scanning Speed	5-10 minutes per average room
Spatial Accuracy	±0.1% dimensional precision

Proprietary AI and Machine Learning Algorithms

Matterport's AI infrastructure processes over 15 petabytes of spatial data annually.

• Machine learning models trained on 15+ million digital twins
• Real-time spatial reconstruction algorithms
• Automated object recognition capabilities

Extensive Digital Twin Software Platform

Platform metrics as of Q4 2023:

Platform Metric	Value
Total Digital Twins Created	7.2 million
Annual Platform Revenue	$147.3 million
Active Enterprise Customers	1,400+

Large Database of 3D Spatial Imagery and Models

Matterport's spatial imagery database contains:

• 7.2 million digital twins
• Coverage across 150+ countries
• 180+ terabytes of spatial data

Skilled Engineering and Product Development Teams

Workforce composition as of January 2024:

Team Category	Headcount
Total Employees	538
Engineering Team	207
R&D Professionals	126

Total R&D Investment in 2023: $62.4 million

Matterport, Inc. (MTTR) - Business Model: Value Propositions

Comprehensive Digital Documentation of Physical Spaces

Matterport provides digital documentation services with 3,500,000+ spaces captured globally as of Q4 2023. The company's digital twin technology enables precise spatial documentation across multiple industries.

Metric	Quantity
Total Spaces Documented	3,500,000+
Geographic Coverage	190+ Countries
Average Scan Time	10-15 Minutes

Immersive 3D Virtual Tours and Measurements

Matterport offers precise 3D measurement capabilities with accuracy within 1% of physical measurements. The platform supports multiple measurement types for professional applications.

• Dimensional Accuracy: ±1% of actual space
• Measurement Types: Linear, Area, Volume
• Compatible Devices: iOS, Android, Web Platforms

Cost-Effective Alternative to Traditional Site Surveys

Matterport reduces site survey costs by 50-70% compared to traditional methods. The average cost per digital twin scan ranges between $50-$250 depending on space complexity.

Survey Type	Traditional Cost	Matterport Cost	Savings Percentage
Residential Property	$500-$1,000	$150-$300	60-70%
Commercial Space	$1,500-$3,000	$500-$750	50-65%

Enhanced Visualization for Industries

Matterport serves multiple professional sectors with specialized digital twin solutions.

• Real Estate: 2,100,000 property listings documented
• Construction: 450,000 project sites mapped
• Insurance: 380,000 claim assessments processed
• Facility Management: 275,000 commercial spaces digitized

Remote Collaboration and Space Management Solutions

The platform supports collaborative workflows with real-time sharing and annotation features. As of 2024, Matterport supports concurrent user collaboration for up to 25 team members per digital twin.

Collaboration Feature	Specification
Concurrent Users	25 Users
Annotation Types	Text, Markup, Measurement
Sharing Platforms	Web, Mobile, Desktop

Matterport, Inc. (MTTR) - Business Model: Customer Relationships

Self-service Digital Platform

Matterport offers a digital platform with 4 distinct subscription tiers as of 2024:

Tier	Monthly Price	Key Features
Starter	$9.99	1 active space, basic scanning
Professional	$49.99	5 active spaces, advanced measurement tools
Business	$149.99	15 active spaces, team collaboration
Enterprise	Custom pricing	Unlimited spaces, dedicated support

Online Customer Support and Training Resources

Matterport provides comprehensive support channels:

• 24/7 online chat support
• Dedicated email support response time: 4-6 hours
• Video tutorial library with 87 training modules
• Webinar program with 12 monthly sessions

Tiered Subscription Model for Different User Needs

User base distribution across subscription tiers:

Tier	Percentage of Users	Total Users
Starter	45%	37,500
Professional	35%	29,000
Business	15%	12,500
Enterprise	5%	4,000

Community Forums and User Engagement

Matterport's community engagement statistics:

• Online community forum with 22,000 active members
• Average monthly forum interactions: 5,400
• User-generated content: 1,200 monthly tutorials
• Annual virtual user conference attendance: 3,500 participants

Regular Product Updates and Feature Enhancements

Product development metrics:

• Software update frequency: Quarterly major releases
• Annual feature additions: 18-24 new capabilities
• Customer feedback implementation rate: 72%
• Average development cycle per feature: 6-8 weeks

Matterport, Inc. (MTTR) - Business Model: Channels

Direct Online Sales Through Company Website

Matterport generates online sales through its primary website matterport.com, which offers direct product purchasing options for its 3D spatial data platform.

Channel Metric	2023 Data
Website Unique Monthly Visitors	387,000
Online Conversion Rate	2.4%
Average Transaction Value	$1,275

Enterprise Sales Team

Matterport maintains a dedicated enterprise sales force targeting commercial and professional market segments.

• Total Enterprise Sales Representatives: 82
• Average Annual Contract Value: $24,500
• Geographic Coverage: North America, Europe, Asia-Pacific

App Marketplaces

Matterport distributes its spatial data capture applications through major mobile platforms.

Marketplace	Total App Downloads	User Rating
iOS App Store	215,000	4.7/5
Google Play Store	178,000	4.6/5

Partner Referral Networks

Matterport leverages strategic partnerships to expand market reach and generate additional sales channels.

• Total Strategic Partners: 127
• Partner Types: Real Estate, Construction, Insurance, Architecture
• Referral Commission Rate: 10-15%

Digital Marketing and Industry Conferences

Matterport utilizes targeted digital marketing strategies and industry event participation to generate leads and brand awareness.

Marketing Channel	2023 Engagement Metrics
Digital Advertising Spend	$3.2 million
Conference Participation	18 major industry events
Lead Generation Volume	12,500 qualified leads

Matterport, Inc. (MTTR) - Business Model: Customer Segments

Real Estate Professionals

Matterport serves 310,000+ real estate professionals globally as of Q4 2023. Average annual spending per real estate customer is $1,728.

Segment Metrics	Value
Total Real Estate Professionals	310,000+
Average Annual Spend	$1,728

Architects and Designers

Matterport supports 42,500 architectural and design professionals. Estimated annual revenue from this segment is $6.3 million.

• CAD integration capabilities
• 3D model generation
• Precision measurement tools

Construction and Facilities Management

Market penetration in construction segment reaches 28,700 professional users. Annual segment revenue approximately $4.9 million.

Construction Segment Metrics	Value
Professional Users	28,700
Annual Segment Revenue	$4.9 million

Insurance and Property Assessment Companies

Matterport serves 15,600 insurance and property assessment professionals. Estimated annual revenue from this segment is $3.2 million.

• Digital property documentation
• Risk assessment tools
• Claims processing support

Individual Homeowners and DIY Enthusiasts

Consumer segment includes 87,500 individual users. Average annual spending per user is $240.

Consumer Segment Metrics	Value
Total Individual Users	87,500
Average Annual Spend	$240

Matterport, Inc. (MTTR) - Business Model: Cost Structure

Research and Development Expenses

For the fiscal year 2023, Matterport reported research and development expenses of $74.1 million, representing 45.3% of total revenue.

Fiscal Year	R&D Expenses	Percentage of Revenue
2023	$74.1 million	45.3%
2022	$67.3 million	44.8%

Cloud Infrastructure and Hosting Costs

Matterport's cloud infrastructure expenses for 2023 were approximately $22.5 million, covering data storage, processing, and digital twin platform maintenance.

Sales and Marketing Investments

Sales and marketing expenses for Matterport in 2023 totaled $62.4 million, accounting for 38.2% of total revenue.

Fiscal Year	Sales & Marketing Expenses	Percentage of Revenue
2023	$62.4 million	38.2%
2022	$58.9 million	39.3%

Software Engineering Talent Acquisition

Matterport's total personnel-related expenses for 2023 were $133.6 million, which includes salaries, benefits, and recruitment costs for software engineering talent.

• Average software engineer salary: $145,000 per year
• Total engineering headcount: 312 employees
• Annual recruitment costs: Approximately $3.2 million

Ongoing Platform Maintenance and Upgrades

Platform maintenance and upgrade costs for 2023 were estimated at $18.7 million, covering technology infrastructure, software updates, and system improvements.

Maintenance Category	Annual Cost
Software Updates	$8.3 million
Infrastructure Maintenance	$6.9 million
Security Enhancements	$3.5 million

Matterport, Inc. (MTTR) - Business Model: Revenue Streams

Subscription-based Software Licensing

As of Q4 2023, Matterport offers three primary subscription tiers:

Tier	Monthly Price	Key Features
Free	$0	Limited scans, basic functionality
Professional	$49/month	Unlimited scans, advanced measurement tools
Business	$149/month	Enterprise-level features, team collaboration

Pay-per-Use Spatial Data Capture Services

Matterport charges per square foot for 3D scanning services:

• Residential spaces: $0.10 per sq ft
• Commercial spaces: $0.15 per sq ft
• Large industrial sites: Custom pricing

Enterprise Solution Contracts

Enterprise contracts in 2023 generated approximately $52.4 million in annual recurring revenue, with average contract values ranging from $50,000 to $250,000.

API and Integration Fees

Integration Type	Monthly Fee	API Call Limit
Basic API Access	$299	10,000 calls/month
Enterprise API	$999	Unlimited calls

Professional Service and Training Offerings

Training and professional services revenue for 2023: $7.2 million

• Certification course: $499 per participant
• Custom enterprise training: $2,500 per session
• Advanced technical support: $1,200 per month