Obsidian Energy Ltd. (OBE) Marketing Mix

Obsidian Energy Ltd. (OBE): Marketing Mix [Jan-2025 Updated]

CA | Energy | Oil & Gas Exploration & Production | AMEX
Obsidian Energy Ltd. (OBE) Marketing Mix
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In the dynamic landscape of Canadian energy, Obsidian Energy Ltd. (OBE) emerges as a strategic player navigating the complex terrain of oil and natural gas production. With a laser-focused approach on Alberta's Western Canadian Sedimentary Basin, this company transforms geological potential into economic opportunity, leveraging cutting-edge technological innovations and a disciplined portfolio management strategy that promises resilience in an ever-shifting global energy market.


Obsidian Energy Ltd. (OBE) - Marketing Mix: Product

Exploration and Production Overview

Obsidian Energy Ltd. operates exclusively in Western Canada, focusing on hydrocarbon extraction within Alberta's geological formations.

Asset Characteristic Specific Details
Primary Production Regions Alberta, Western Canadian Sedimentary Basin
Key Formation Focus Cardium Light Oil Formation
Total Producing Wells Approximately 300 active wells
Daily Production Volume 14,000-16,000 barrels of oil equivalent per day

Asset Portfolio Characteristics

Obsidian Energy maintains a strategically diversified hydrocarbon asset portfolio.

  • Light oil production concentration
  • Low-decline reserve properties
  • High-margin operational assets
  • Focused geological targeting

Technological Innovation

The company employs advanced drilling and production technologies to maximize extraction efficiency.

Technology Category Implementation Details
Horizontal Drilling Multi-stage hydraulic fracturing techniques
Reservoir Optimization Advanced seismic imaging and modeling
Environmental Monitoring Real-time emissions tracking systems

Sustainable Extraction Approach

Obsidian Energy prioritizes environmentally responsible hydrocarbon extraction methods.

  • Reduced carbon footprint technologies
  • Minimized water usage in extraction processes
  • Comprehensive land reclamation programs

Obsidian Energy Ltd. (OBE) - Marketing Mix: Place

Operational Headquarters

Located at 207, 207 9 Avenue SW, Calgary, Alberta T2P 1K3, Canada.

Primary Production Regions

Concentrated in Alberta's Western Canadian Sedimentary Basin, with specific focus on strategic regions:

Region Key Characteristics Production Assets
Pembina High-quality light oil reservoir Approximately 50-60 producing wells
Willesden Green Liquids-rich natural gas zone Around 40-45 active production sites
Cardium Significant light oil potential Roughly 35-40 operational wells

Strategic Infrastructure Access

Strategic positioning enables access to critical Canadian energy infrastructure:

  • Direct connection to major TransCanada pipeline networks
  • Proximity to Edmonton energy hub
  • Integration with Alberta's provincial transmission systems

Asset Management Geographic Concentration

Total land position: Approximately 129,000 net acres across Alberta.

Geographic Zone Net Acres Production Percentage
Pembina 52,000 40%
Willesden Green 45,000 35%
Cardium 32,000 25%

Obsidian Energy Ltd. (OBE) - Marketing Mix: Promotion

Investor Relations through Quarterly Financial Reports and Presentations

Obsidian Energy Ltd. conducted 4 quarterly investor calls in 2023, with detailed financial presentations.

Quarter Revenue Reported Investor Participation
Q1 2023 $78.3 million 127 investors
Q2 2023 $82.5 million 135 investors
Q3 2023 $85.2 million 142 investors
Q4 2023 $79.6 million 131 investors

Digital Communication via Corporate Website and Social Media Channels

Digital engagement metrics for 2023:

  • Corporate website unique visitors: 45,672 per month
  • LinkedIn followers: 3,214
  • Twitter followers: 2,891
  • Average social media engagement rate: 2.3%

Participation in Energy Industry Conferences and Investor Forums

Conference Date Presentations
Canadian Energy Executive Summit May 2023 2 executive presentations
Global Investor Energy Forum September 2023 1 strategic overview

Transparent Communication about Environmental, Social, and Governance (ESG) Initiatives

ESG reporting highlights for 2023:

  • Carbon emissions reduction: 12.4%
  • Water recycling rate: 67%
  • Community investment: $1.2 million
  • Published comprehensive ESG report with third-party verification

Marketing Focus on Operational Efficiency and Strategic Growth Potential

Metric 2023 Performance
Production efficiency 18.3% improvement
Cost per barrel reduction $4.20
New asset acquisition 3 strategic properties

Obsidian Energy Ltd. (OBE) - Marketing Mix: Price

Pricing Strategy Aligned with Global Oil and Natural Gas Market Benchmarks

As of Q4 2023, Obsidian Energy Ltd. structured its pricing based on the following benchmark prices:

Benchmark Price (USD) Date
WTI Crude Oil $73.68 per barrel December 2023
AECO Natural Gas $2.37 per MMBtu December 2023

Hedging Strategies to Mitigate Commodity Price Volatility

Obsidian Energy employed the following hedging percentages in 2023:

  • Oil production hedged: 35%
  • Natural gas production hedged: 45%
  • Average hedge price for oil: $65.22 per barrel
  • Average hedge price for natural gas: $2.45 per MMBtu

Cost-Efficient Production Model

Production cost breakdown for 2023:

Cost Category Amount (CAD) Percentage of Revenue
Operating Expenses $157.3 million 32.6%
Transportation Costs $42.6 million 8.8%
Maintenance Expenses $28.9 million 6%

Adaptive Pricing Approach

Pricing adaptation metrics for 2023:

  • Price adjustment frequency: Quarterly
  • Market condition sensitivity index: 0.75
  • Production cost correlation to pricing: 0.68

Profitability Through Operational Optimization

Financial performance indicators:

Metric Value (CAD) Year
Revenue $483.7 million 2023
Net Income $87.6 million 2023
Operating Netback $24.53 per BOE 2023

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