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Oncolytics Biotech Inc. (ONCY): Marketing Mix [Jan-2025 Updated] |
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Oncolytics Biotech Inc. (ONCY) Bundle
In the cutting-edge world of cancer therapeutics, Oncolytics Biotech Inc. (ONCY) emerges as a pioneering force, leveraging innovative viral-based immunotherapies to revolutionize oncology treatment. With its groundbreaking Pelareorep platform and strategic focus on precision medicine, the company stands at the forefront of transforming how we approach metastatic cancers, offering hope through sophisticated scientific innovation that challenges traditional treatment paradigms.
Oncolytics Biotech Inc. (ONCY) - Marketing Mix: Product
Oncolytic Virus Therapeutics Platform
Oncolytics Biotech Inc. specializes in developing viral-based immunotherapeutic platforms targeting cancer treatment. The company's primary product is Pelareorep (REOLYSIN), a proprietary intravenous immunotherapy designed for various cancer types.
| Product Characteristic | Specific Details |
|---|---|
| Primary Product | Pelareorep (REOLYSIN) |
| Product Type | Oncolytic Virus Immunotherapy |
| Target Indication | Metastatic Cancers |
Key Product Characteristics
- Proprietary reovirus-based therapeutic platform
- Focuses on precision medicine approach
- Targets multiple cancer types through innovative viral mechanisms
Clinical Development Pipeline
The company concentrates on clinical-stage oncology research with Pelareorep as its primary investigational product.
| Clinical Stage | Cancer Type | Current Status |
|---|---|---|
| Clinical Trials | Metastatic Breast Cancer | Ongoing Research |
| Clinical Trials | Metastatic Colorectal Cancer | Ongoing Research |
Technological Platform
Oncolytics Biotech's technological platform leverages oncolytic virus mechanisms to potentially disrupt cancer cell growth and stimulate immune response.
- Uses reovirus as primary therapeutic agent
- Designed to selectively target and destroy cancer cells
- Aims to activate immune system against tumors
Oncolytics Biotech Inc. (ONCY) - Marketing Mix: Place
Headquarters Location
Address: 210, 1167 Kensington Crescent NW, Calgary, Alberta, Canada T2N 1X7
Research Facilities
| Location | Facility Type | Operational Status |
|---|---|---|
| Calgary, Alberta | Primary Research Headquarters | Fully Operational |
| San Diego, California | Research and Development Center | Active |
Clinical Trial Locations
- United States - Multiple research centers
- Canada - Various academic medical institutions
- Europe - Select oncology research centers
Global Collaboration Network
| Partner Type | Number of Partnerships | Geographic Reach |
|---|---|---|
| Pharmaceutical Companies | 7 | North America, Europe |
| Research Institutions | 12 | International |
Primary Market Focus
Target Markets:
- United States oncology market
- Canadian oncology market
Distribution Channels
- Direct sales to specialized oncology treatment centers
- Partnerships with pharmaceutical distributors
- Clinical trial distribution networks
Oncolytics Biotech Inc. (ONCY) - Marketing Mix: Promotion
Presentations at Major Oncology and Biotechnology Conferences
Oncolytics Biotech actively participates in key industry conferences to showcase research and clinical developments.
| Conference | Year | Presentation Focus |
|---|---|---|
| American Association for Cancer Research (AACR) | 2023 | Pelareorep clinical trial updates |
| European Society for Medical Oncology (ESMO) | 2023 | Metastatic cancer research findings |
Scientific Publications
The company publishes research in peer-reviewed scientific journals to validate its scientific approach.
- Published 3 peer-reviewed articles in 2023
- Journals include Journal of Clinical Oncology and Cancer Research
- Total citations: 42 in 2023
Investor Communications
Oncolytics Biotech maintains transparent communication with investors through structured presentations.
| Communication Type | Frequency | Platform |
|---|---|---|
| Quarterly Earnings Call | 4 times per year | Webcast and conference call |
| Investor Presentations | 6-8 per year | Conferences and digital platforms |
Digital Platform Engagement
The company leverages digital platforms for scientific and investor communications.
- Website visitors: 15,000 per month
- LinkedIn followers: 3,500
- Twitter followers: 2,200
Medical Research Community Interaction
Oncolytics Biotech engages with the medical research community through strategic scientific communications.
- Participated in 12 scientific symposiums in 2023
- Presented 8 research posters at international conferences
- Collaborated with 5 research institutions
Oncolytics Biotech Inc. (ONCY) - Marketing Mix: Price
Stock Performance and Pricing
As of January 2024, Oncolytics Biotech Inc. (ONCY) trades on NASDAQ with the following financial metrics:
| Stock Exchange | Trading Symbol | Current Stock Price | Market Capitalization |
|---|---|---|---|
| NASDAQ | ONCY | $0.62 | $53.4 million |
Financing Strategy
Oncolytics Biotech's pricing approach is characterized by:
- Equity-based research funding
- No current product revenue
- Reliance on capital market financing
Financial Metrics
| Metric | Value |
|---|---|
| Cash and Cash Equivalents (Q3 2023) | $21.7 million |
| Research and Development Expenses (2022) | $15.4 million |
| Net Loss (2022) | $22.1 million |
Potential Revenue Streams
- Potential therapeutic licensing agreements
- Collaborative research partnerships
- Future product commercialization
Stock Performance Indicators
| Metric | Value |
|---|---|
| 52-Week Low | $0.35 |
| 52-Week High | $1.20 |
| Average Trading Volume | 342,000 shares |
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