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Portage Biotech Inc. (PRTG): Marketing Mix [Jan-2025 Updated] |
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Portage Biotech Inc. (PRTG) Bundle
In the dynamic world of biotechnology, Portage Biotech Inc. (PRTG) emerges as a cutting-edge innovator, strategically positioning itself at the forefront of cancer immunotherapy and rare disease treatments. This comprehensive marketing mix analysis reveals how this Toronto-based biotech powerhouse is revolutionizing precision medicine through groundbreaking research, strategic global partnerships, and a bold approach to developing targeted therapeutic solutions that could potentially transform patient outcomes in oncology and rare disease management.
Portage Biotech Inc. (PRTG) - Marketing Mix: Product
Biopharmaceutical Company Profile
Portage Biotech Inc. is a clinical-stage biopharmaceutical company focused on developing innovative immunotherapies for cancer and rare diseases.
Product Portfolio
| Product | Therapeutic Area | Development Stage |
|---|---|---|
| WPE-111 | Rare Liver Disease | Phase 1/2 Clinical Trial |
| PORTER-1 | Immuno-Oncology | Preclinical Stage |
| TOBI-1 | Cancer Immunotherapy | Early Development |
Key Product Technologies
- Precision immunotherapy platforms
- Targeted drug development approaches
- Proprietary immune modulation technologies
Research Focus Areas
Primary Research Domains:
- Cancer immunotherapies
- Rare disease therapeutics
- Precision medicine interventions
Current Pipeline Metrics
| Metric | Value |
|---|---|
| Total Active Research Programs | 4 |
| Clinical Stage Programs | 2 |
| Preclinical Programs | 2 |
Technological Platforms
Core Platform Technologies:
- Immune checkpoint modulation
- Cell-based therapeutic approaches
- Molecular targeting mechanisms
Portage Biotech Inc. (PRTG) - Marketing Mix: Place
Headquarters and Research Facilities
Portage Biotech Inc. is headquartered in Toronto, Canada, with research and development facilities located in multiple strategic locations.
| Location | Facility Type | Purpose |
|---|---|---|
| Toronto, Canada | Corporate Headquarters | Administrative and Strategic Management |
| United States | Research Facility | Preclinical and Clinical Research |
| United Kingdom | Research Center | Drug Development and Innovation |
Global Partnerships and Distribution Channels
Pharmaceutical Market Targeting
- Primary Markets: North America and Europe
- Target Regions: United States, Canada, United Kingdom, Germany, France
Collaboration Networks
Portage Biotech maintains strategic collaborations with multiple research institutions and clinical trial networks.
| Collaboration Type | Number of Partners | Geographic Spread |
|---|---|---|
| Academic Institutions | 7 | North America, Europe |
| Pharmaceutical Research Centers | 5 | International |
| Clinical Trial Networks | 12 | Global |
Distribution Strategy
- Direct partnerships with pharmaceutical companies
- Licensing agreements for drug development
- Collaborative research and development platforms
Market Presence
Geographic Distribution of Research and Commercial Activities
| Region | Research Presence | Commercial Activities |
|---|---|---|
| North America | High | Extensive |
| Europe | Moderate | Growing |
| Rest of World | Limited | Emerging |
Portage Biotech Inc. (PRTG) - Marketing Mix: Promotion
Conference Presentations
Portage Biotech Inc. actively presents at key oncology and biotechnology conferences:
| Conference | Frequency | Key Focus |
|---|---|---|
| American Association for Cancer Research (AACR) | Annual | Immunotherapy Research |
| ASCO Annual Meeting | Annual | Clinical Oncology Advances |
Scientific Publications
Peer-reviewed journal publications include:
- Cancer Discovery
- Nature Medicine
- Journal of Clinical Oncology
Investor Relations
| Communication Channel | Frequency | Platform |
|---|---|---|
| Quarterly Earnings Call | 4 times per year | Webcast/Conference Call |
| Investor Presentations | Bi-annual | Investor Conferences |
Digital Communication Strategy
Digital Platforms Used:
- Corporate Website
Communication Metrics
| Platform | Followers/Subscribers | Engagement Rate |
|---|---|---|
| 3,500 | 2.3% | |
| 2,100 | 1.8% |
Portage Biotech Inc. (PRTG) - Marketing Mix: Price
Stock Price and Market Valuation
As of January 2024, Portage Biotech Inc. trades on NASDAQ with the following financial characteristics:
| Financial Metric | Value |
|---|---|
| Stock Price (Closing) | $1.47 |
| Market Capitalization | $37.85 million |
| 52-Week Low | $0.92 |
| 52-Week High | $2.45 |
Pricing Strategy Elements
Portage Biotech's pricing strategy encompasses several key components:
- Equity-based funding model
- Research milestone-driven valuation
- Strategic partnership financing
Funding and Capital Raise
| Funding Source | Amount | Year |
|---|---|---|
| Public Offering | $15.2 million | 2023 |
| Private Placement | $8.7 million | 2022 |
Stock Performance Metrics
- Trading Volume (Average): 125,670 shares
- Institutional Ownership: 14.3%
- Short Interest: 2.1% of float
Research and Development Investment
R&D expenditure directly influences pricing and valuation:
| Fiscal Year | R&D Expenses |
|---|---|
| 2023 | $22.1 million |
| 2022 | $18.6 million |
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