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Plus Therapeutics, Inc. (PSTV): Marketing Mix [Jan-2025 Updated]
US | Healthcare | Biotechnology | NASDAQ
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Plus Therapeutics, Inc. (PSTV) Bundle
In the cutting-edge world of oncology therapeutics, Plus Therapeutics, Inc. (PSTV) emerges as a pioneering force, revolutionizing cancer treatment through innovative precision medicine and targeted photodynamic therapies. By focusing on rare and challenging cancer types, this Austin-based biopharmaceutical company is transforming the landscape of specialized oncological interventions, offering hope where traditional treatments have fallen short. Dive into the strategic marketing approach that positions Plus Therapeutics at the forefront of breakthrough cancer research and development.
Plus Therapeutics, Inc. (PSTV) - Marketing Mix: Product
Specialized Oncology Therapeutics
Plus Therapeutics focuses on developing innovative radiation-based therapeutic technologies for rare and difficult-to-treat cancers.
| Product Category | Details | Current Status |
|---|---|---|
| REM-001 Therapy | Targeted Photodynamic Therapy | In clinical development |
| Cancer Treatment Pipeline | Brain and Pediatric Cancer Treatments | Ongoing research |
REM-001 Targeted Photodynamic Therapy
Key characteristics of REM-001 include:
- Precision medicine approach for specific cancer types
- Radiation-based therapeutic technology
- Designed for rare cancer indications
Product Development Pipeline
| Cancer Type | Treatment Approach | Development Stage |
|---|---|---|
| Rare Pediatric Cancers | Targeted Radiation Therapy | Preclinical/Early Clinical |
| Brain Cancer | Photodynamic Therapeutic Intervention | Clinical Trial Phase |
Technological Innovation
Plus Therapeutics utilizes advanced radiation-based therapeutic technologies to address challenging cancer treatments.
- Precision targeting of cancer cells
- Minimally invasive treatment approaches
- Focus on rare cancer indications
Plus Therapeutics, Inc. (PSTV) - Marketing Mix: Place
Primary Operational Base
Located at 4200 Marathon Boulevard, Suite 200, Austin, Texas 78756.
Research and Development Facilities
| Location | Facility Type | Focus Area |
|---|---|---|
| Austin, Texas | Headquarters and Primary R&D Center | Oncology Drug Development |
Clinical Trial Locations
- Multiple academic medical centers across the United States
- Specialized oncology research institutions
- National Cancer Institute (NCI) designated comprehensive cancer centers
Distribution Network
| Distribution Channel | Type | Target Institutions |
|---|---|---|
| Specialized Pharmaceutical Distributors | Direct Distribution | Oncology Treatment Centers |
| Hospital Pharmacies | Institutional Sales | Cancer Treatment Facilities |
Market Focus
Primary Target Market: Oncology treatment centers specializing in rare and difficult-to-treat cancers.
Geographical Reach
- United States nationwide
- Potential future international expansion
Inventory Management
Centralized inventory control from Austin, Texas headquarters with strategic distribution partnerships.
Plus Therapeutics, Inc. (PSTV) - Marketing Mix: Promotion
Investor and Scientific Conference Presentations
In 2023, Plus Therapeutics participated in the following key conferences:
| Conference Name | Date | Location | Presentation Focus |
|---|---|---|---|
| American Association for Cancer Research (AACR) | April 2023 | Orlando, FL | RPT-11 Clinical Trial Updates |
| Society for Neuro-Oncology (SNO) | November 2023 | San Antonio, TX | Precision Radiotherapeutics Research |
Peer-Reviewed Medical Journal Publications
Publications in 2023-2024:
- Journal of Clinical Oncology: 2 research articles
- Molecular Cancer Therapeutics: 1 research paper
- Neuro-Oncology: 1 clinical trial report
Digital Marketing Targeting Oncology Professionals
Digital marketing metrics for 2023:
| Platform | Impressions | Engagement Rate |
|---|---|---|
| 125,000 | 3.2% | |
| Medical Professional Websites | 87,500 | 2.7% |
Collaborative Research Partnerships
Active research partnerships in 2024:
- MD Anderson Cancer Center
- Stanford University School of Medicine
- Memorial Sloan Kettering Cancer Center
Targeted Communication with Rare Cancer Patient Advocacy Groups
Advocacy group engagement in 2023:
| Advocacy Group | Webinars Hosted | Patient Participants |
|---|---|---|
| Rare Cancer Research Foundation | 4 | 1,200 |
| Neuro-Oncology Patient Network | 3 | 950 |
Plus Therapeutics, Inc. (PSTV) - Marketing Mix: Price
Premium Pricing Strategy for Specialized Cancer Therapeutics
Plus Therapeutics employs a premium pricing approach for its precision oncology treatments. As of Q4 2023, the company's lead product RPT-7258 for rare pediatric brain cancers is positioned at a high-value pricing tier.
| Product | Estimated Price Range | Market Segment |
|---|---|---|
| RPT-7258 | $150,000 - $250,000 per treatment course | Rare Pediatric Oncology |
Pricing Aligned with Breakthrough Treatment Potential
The company's pricing strategy reflects the innovative nature of its precision oncology solutions.
- Targeted therapies with potential for improved patient outcomes
- Complex manufacturing processes justifying premium pricing
- Limited competitive alternatives in rare cancer treatment segments
Reimbursement Strategies with Healthcare Insurance Providers
Plus Therapeutics has developed comprehensive reimbursement approaches to support patient access.
| Insurance Category | Reimbursement Coverage | Patient Out-of-Pocket Estimates |
|---|---|---|
| Private Insurance | Up to 80% coverage | $15,000 - $35,000 annually |
| Medicare | Partial coverage for eligible patients | $10,000 - $25,000 annually |
Value-Based Pricing Model for Innovative Treatments
Key financial metrics supporting pricing strategy:
- R&D investment of $12.3 million in 2023
- Clinical trial costs approximately $5.7 million per treatment development
- Projected revenue potential of $45-60 million for RPT-7258
Competitive Pricing Within Precision Oncology Market Segment
Comparative pricing analysis demonstrates strategic positioning:
| Competitor | Average Treatment Cost | Market Position |
|---|---|---|
| Company A | $180,000 | Premium Segment |
| Plus Therapeutics | $195,000 | Premium Segment |
| Company B | $165,000 | Mid-Tier Segment |