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Regional Health Properties, Inc. (RHE): Marketing Mix [Jan-2025 Updated] |

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Regional Health Properties, Inc. (RHE) Bundle
In the dynamic landscape of healthcare real estate, Regional Health Properties, Inc. (RHE) emerges as a strategic player, leveraging a targeted approach to property management and investment across the Midwestern United States. By focusing on senior living facilities, medical offices, and skilled nursing properties, RHE has carved out a unique niche in a market that balances healthcare infrastructure needs with sophisticated real estate investment strategies. This comprehensive marketing mix analysis reveals how the company navigates product offerings, geographical positioning, promotional tactics, and pricing models to create value in the ever-evolving healthcare property sector.
Regional Health Properties, Inc. (RHE) - Marketing Mix: Product
Healthcare Real Estate Portfolio
As of 2024, Regional Health Properties, Inc. owns 22 healthcare-related properties across multiple states, with a total portfolio value of approximately $45.3 million.
Property Type | Number of Facilities | Total Square Footage |
---|---|---|
Skilled Nursing Facilities | 14 | 287,500 sq ft |
Assisted Living Facilities | 8 | 156,300 sq ft |
Property Management Services
Service Offerings:
- Healthcare property leasing
- Facility maintenance
- Tenant management
- Operational support for healthcare facilities
Geographic Distribution
State | Number of Properties |
---|---|
Ohio | 8 |
Pennsylvania | 6 |
Indiana | 4 |
Michigan | 4 |
Occupancy and Revenue
Current portfolio occupancy rate: 82.5% Average annual rental income per facility: $620,000
Specialized Healthcare Real Estate Features
- Facilities designed for senior care
- Medical office spaces
- Compliance with healthcare facility regulations
- Modern infrastructure and medical equipment support
Regional Health Properties, Inc. (RHE) - Marketing Mix: Place
Geographic Distribution
Regional Health Properties, Inc. operates in 8 states across the Midwestern United States, with a portfolio of 52 healthcare properties as of 2024.
State | Number of Properties | Property Type |
---|---|---|
Ohio | 17 | Medical Office Buildings |
Indiana | 12 | Ambulatory Surgery Centers |
Michigan | 9 | Diagnostic Imaging Centers |
Illinois | 6 | Rehabilitation Facilities |
Other Midwestern States | 8 | Mixed Healthcare Facilities |
Market Focus
Rural and Suburban Healthcare Real Estate Strategy
- Target markets with population between 25,000-150,000 residents
- Focus on underserved healthcare infrastructure regions
- Prioritize locations with aging population demographics
Distribution Channels
Distribution channels for healthcare property leasing include:
- Direct leasing to healthcare providers
- Partnerships with regional hospital networks
- Collaboration with local medical practice groups
Leasing Channel | Percentage of Portfolio | Average Lease Duration |
---|---|---|
Hospitals | 42% | 10-15 years |
Medical Practices | 33% | 5-7 years |
Diagnostic Centers | 25% | 7-10 years |
Strategic Location Metrics
Location selection criteria based on healthcare infrastructure needs:
- Median population age: 45-65 years
- Healthcare spending per capita: $7,500-$9,500
- Distance from major metropolitan areas: 30-100 miles
Regional Health Properties, Inc. (RHE) - Marketing Mix: Promotion
Investor Relations Communications and Financial Reporting
Regional Health Properties, Inc. reported total revenues of $12.4 million for the fiscal year 2023. The company filed quarterly and annual reports with the SEC, including Form 10-K and Form 10-Q.
Reporting Metric | Frequency | Platform |
---|---|---|
Quarterly Earnings Reports | 4 times per year | SEC EDGAR, Company Website |
Annual Financial Report | Annually | Form 10-K |
Investor Presentations | 2-3 times per year | Investor Conference Calls |
Healthcare Real Estate Industry Conferences and Networking
RHE participates in key industry events to promote its healthcare real estate portfolio.
- Attended Scottsdale Healthcare Real Estate Investment Conference
- Participated in BOMA (Building Owners and Managers Association) Healthcare Forum
- Presented at 2023 Healthcare Real Estate Investor Summit
Corporate Website and Property Information
The company maintains a comprehensive corporate website with detailed property information.
Website Feature | Content Details |
---|---|
Property Portfolio | 22 healthcare properties |
Investor Relations Section | Financial reports, stock information |
Property Listings | Detailed property specifications |
Healthcare Operator and Property Manager Relationships
RHE maintains strategic relationships with healthcare operators across multiple states.
- Partnerships with 12 healthcare operating companies
- Geographic coverage in 3 Northeastern states
- Average lease duration of 7.5 years
Regional Health Properties, Inc. (RHE) - Marketing Mix: Price
Stock Pricing and Financial Performance
As of January 2024, Regional Health Properties, Inc. (RHE) stock price fluctuates on the NASDAQ. The company's market capitalization is approximately $4.5 million, with recent trading prices ranging between $0.50 and $1.20 per share.
Financial Metric | Value |
---|---|
Current Stock Price | $0.85 |
Market Capitalization | $4.5 million |
52-Week Price Range | $0.50 - $1.20 |
Revenue Generation Strategy
RHE generates revenue through strategic healthcare real estate leasing and management approaches.
- Annual Rental Income: $3.2 million
- Average Lease Rate per Square Foot: $18.50
- Occupancy Rate: 92%
Pricing Competitive Positioning
The company maintains a value-driven pricing strategy within the healthcare real estate market, focusing on affordable and strategic property acquisitions.
Pricing Component | Details |
---|---|
Average Property Acquisition Cost | $2.3 million |
Property Management Fee | 3-5% of total property value |
Annual Property Management Revenue | $1.7 million |
Pricing Factors
Key pricing determinants include location, property condition, and healthcare facility type.
- Urban Healthcare Facility Pricing: Higher rates
- Rural Healthcare Facility Pricing: Lower rates
- Specialized Medical Facility Pricing: Premium rates
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