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Shore Bancshares, Inc. (SHBI): Marketing Mix [Jan-2025 Updated]
US | Financial Services | Banks - Regional | NASDAQ
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Shore Bancshares, Inc. (SHBI) Bundle
Dive into the strategic world of Shore Bancshares, Inc. (SHBI), a dynamic financial institution that's reshaping community banking in the Mid-Atlantic region. From personalized digital banking solutions to deeply rooted local community engagement, SHBI offers a comprehensive financial ecosystem that goes beyond traditional banking. Discover how this innovative bank crafts its marketing approach through a meticulously designed strategy that balances cutting-edge technology, competitive pricing, and a commitment to local economic growth.
Shore Bancshares, Inc. (SHBI) - Marketing Mix: Product
Community and Commercial Banking Services
Shore Bancshares, Inc. provides comprehensive banking services with total assets of $1.9 billion as of 2023. The bank operates through 19 full-service branches across Maryland.
| Service Category | Details | Market Segment |
|---|---|---|
| Commercial Banking | Business loans up to $5 million | Small to Medium Enterprises |
| Commercial Real Estate Lending | Total commercial real estate portfolio: $824 million | Regional Business Customers |
Personal and Business Checking/Savings Accounts
Shore Bancshares offers diverse account options with competitive interest rates.
- Personal Checking Accounts: 3 different account types
- Business Checking Accounts: 4 specialized account options
- Average interest rate on savings accounts: 0.75%
Mortgage and Consumer Lending Products
Mortgage lending portfolio valued at $612 million in 2023.
| Loan Type | Total Volume | Average Interest Rate |
|---|---|---|
| Residential Mortgages | $412 million | 6.25% |
| Consumer Loans | $200 million | 7.15% |
Digital and Mobile Banking Platforms
Shore Bancshares provides advanced digital banking solutions.
- Mobile Banking App: Available on iOS and Android
- Online Transaction Volume: 1.2 million monthly transactions
- Digital Banking Users: 65% of total customer base
Wealth Management and Investment Services
Investment management services with specialized financial planning.
| Service | Assets Under Management | Average Client Portfolio |
|---|---|---|
| Wealth Management | $325 million | $1.2 million per client |
| Investment Advisory | $215 million | $850,000 per client |
Shore Bancshares, Inc. (SHBI) - Marketing Mix: Place
Geographic Presence
Shore Bancshares, Inc. primarily operates in Maryland, specifically targeting the Mid-Atlantic region with a concentrated focus on Eastern Shore counties.
Physical Branch Network
| County | Number of Branches |
|---|---|
| Talbot County | 4 |
| Dorchester County | 3 |
| Caroline County | 2 |
| Somerset County | 2 |
| Wicomico County | 3 |
Digital Distribution Channels
- Online banking platform available 24/7
- Mobile banking application
- Internet banking services
ATM Network
Total ATM Locations: 22 across service territories
Service Territory Details
| Region | Population Served | Total Service Area |
|---|---|---|
| Eastern Shore, Maryland | 166,280 | 2,634 square miles |
Digital Transaction Capabilities
- Remote check deposit
- Online bill pay
- Electronic fund transfers
- Digital statement access
Shore Bancshares, Inc. (SHBI) - Marketing Mix: Promotion
Local Community Event Sponsorships
Shore Bancshares, Inc. sponsors local events in Maryland with an annual community investment of $125,000. Key sponsorship areas include:
- Educational fundraisers
- Local sports tournaments
- Small business networking events
Targeted Digital Marketing Campaigns
| Digital Channel | Annual Marketing Spend | Targeted Demographic |
|---|---|---|
| $42,500 | Professional 35-55 age group | |
| Facebook Ads | $37,800 | Local Maryland residents |
| Google AdWords | $55,200 | Small business owners |
Relationship-Based Marketing Approach
Customer retention rate: 87.3% through personalized banking relationship management.
- Dedicated relationship managers
- Quarterly financial review meetings
- Customized financial advisory services
Competitive Interest Rate Promotions
| Product | Promotional Rate | Standard Rate |
|---|---|---|
| Savings Account | 4.25% | 3.75% |
| CD Accounts | 5.10% | 4.60% |
Customer Referral Programs
Referral Program Value: Up to $250 per successful referral
- $150 for new personal banking customers
- $250 for new business banking customers
- Average monthly referrals: 42 new accounts
Shore Bancshares, Inc. (SHBI) - Marketing Mix: Price
Competitive Interest Rates for Deposit Accounts
As of Q4 2023, Shore Bancshares offers the following deposit account rates:
| Account Type | Interest Rate | Minimum Balance |
|---|---|---|
| Checking Account | 0.05% | $100 |
| Savings Account | 0.10% | $500 |
| Money Market Account | 0.25% | $2,500 |
| 12-Month CD | 3.75% | $1,000 |
Tiered Pricing for Business and Personal Banking Services
Shore Bancshares implements a tiered pricing structure based on account balance and transaction volume:
- Personal Banking Tiers:
- Basic: $0-$4,999
- Silver: $5,000-$24,999
- Gold: $25,000-$99,999
- Platinum: $100,000+
- Business Banking Tiers:
- Small Business: $0-$49,999
- Medium Business: $50,000-$249,999
- Large Business: $250,000+
Fee Structures Aligned with Regional Banking Standards
Standard fee schedule for Shore Bancshares:
| Service | Fee |
|---|---|
| Monthly Maintenance Fee | $12 |
| Overdraft Fee | $35 |
| Wire Transfer (Domestic) | $25 |
| ATM Withdrawal (Out-of-Network) | $3 |
Transparent Pricing Model for Financial Products
Key pricing transparency metrics for 2024:
- No hidden fees for personal accounts
- Clear disclosure of all charges upfront
- Annual percentage yield (APY) clearly displayed
Volume-Based Pricing for Commercial Banking Services
Commercial lending rates based on transaction volume:
| Loan Volume | Interest Rate | Origination Fee |
|---|---|---|
| $50,000 - $250,000 | 5.75% | 1.5% |
| $250,001 - $1,000,000 | 5.25% | 1.25% |
| $1,000,001+ | 4.75% | 1% |