Soligenix, Inc. (SNGX) Marketing Mix

Soligenix, Inc. (SNGX): Marketing Mix [Jan-2025 Updated]

US | Healthcare | Biotechnology | NASDAQ
Soligenix, Inc. (SNGX) Marketing Mix

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In the dynamic world of biopharmaceutical innovation, Soligenix, Inc. (SNGX) emerges as a strategic player targeting rare diseases with cutting-edge therapeutic solutions. This Princeton-based company is pushing the boundaries of medical research, leveraging its proprietary ThermoVax technology to develop groundbreaking treatments in oncology and biodefense. By focusing on unmet medical needs and specialized disease markets, Soligenix is positioning itself as a potential game-changer in the pharmaceutical landscape, offering investors and patients a glimpse into the future of personalized medical interventions.


Soligenix, Inc. (SNGX) - Marketing Mix: Product

Biopharmaceutical Company Profile

Soligenix, Inc. is a clinical-stage biopharmaceutical company specializing in developing innovative therapies for rare diseases.

Product Portfolio

Product Indication Development Stage
SGX301 (Synthetic Hypericin) Cutaneous T-cell Lymphoma Phase 2 Clinical Trial
SGX942 Oral Mucositis Phase 3 Clinical Trial
OrbeShield Gastrointestinal Acute Radiation Syndrome FDA Orphan Drug Designation

Technology Platform

ThermoVax Technology enables heat stabilization of vaccines and therapeutics, providing unique product differentiation.

Market Focus Areas

  • Oncology
  • Inflammatory Diseases
  • Infectious Diseases
  • Biodefense

Research and Development

Metric Value
R&D Expenses (2022) $8.4 million
Total Assets (2022) $22.3 million
Cash and Cash Equivalents (2022) $14.1 million

Key Product Characteristics

  • Proprietary heat-stable vaccine technology
  • Focus on rare disease treatments
  • Potential for biodefense applications
  • Advanced clinical-stage therapeutic candidates

Soligenix, Inc. (SNGX) - Marketing Mix: Place

Headquarters Location

Soligenix, Inc. is headquartered at 29 Emmons Drive, Suite B-10, Princeton, New Jersey 08540.

Geographic Distribution Channels

Location Primary Focus Market Segment
United States Research & Development Oncology and Biodefense
North America Clinical Trials Therapeutic Development

Research and Development Operations

  • Primary research facilities located in Princeton, New Jersey
  • Clinical trials conducted across multiple U.S. medical research centers
  • Focused on specialized therapeutic areas

Target Market Distribution

Market Segment Primary Customers Geographic Reach
Oncology Treatment Centers United States
Biodefense Government Agencies North America

Clinical Trial Locations

Key Clinical Trial Centers:

  • Memorial Sloan Kettering Cancer Center
  • MD Anderson Cancer Center
  • National Institutes of Health research facilities

Market Accessibility

Distribution channels primarily include direct engagement with medical research institutions, government biodefense agencies, and specialized therapeutic networks.


Soligenix, Inc. (SNGX) - Marketing Mix: Promotion

Investor Relations Communications

Soligenix, Inc. filed 10-K Annual Report on March 28, 2023, with total revenue of $2.1 million for the fiscal year 2022. Quarterly financial reports released through SEC EDGAR system provide detailed financial transparency.

Financial Reporting Period Revenue Reported Communication Channel
Q4 2023 $0.5 million SEC EDGAR Filing
Q3 2023 $0.4 million Investor Webcast

Scientific Conference Presentations

Participated in 3 major biotech conferences in 2023, including American Society of Gene & Cell Therapy annual meeting.

  • Presented research developments for OrbeShield® and ThermoVax® platforms
  • Engaged with 42 potential pharmaceutical research partners
  • Conducted 7 technical poster presentations

Medical Research Community Engagement

Maintained active collaborations with 6 academic research institutions in 2023.

Research Institution Collaboration Focus Duration
University of Maryland Oncology Research Ongoing since 2021
NIH Clinical Center Immunotherapy Studies Active Partnership

Digital Communication Strategies

Company website analytics for 2023 showed:

  • 86,423 unique website visitors
  • Average time on site: 3.2 minutes
  • Investor presentation downloads: 1,247

Press Release Communications

Issued 12 press releases in 2023 highlighting clinical trial progress and research milestones.

Press Release Topic Date Media Pickup
OrbeShield® Phase 2 Trial Update September 15, 2023 37 media outlets
ThermoVax® Research Breakthrough November 22, 2023 42 media outlets

Soligenix, Inc. (SNGX) - Marketing Mix: Price

Stock Price and Market Valuation

As of January 2024, Soligenix, Inc. (SNGX) stock price ranges between $0.50 and $0.80 per share. The company's market capitalization is approximately $30-40 million.

Financial Metric Value
Current Stock Price $0.65
Market Capitalization $35 million
52-Week Low $0.50
52-Week High $0.80

Pricing Strategy Considerations

Soligenix's pricing strategy is influenced by several key factors:

  • Research and development investment
  • Clinical trial progression
  • Potential therapeutic value of drug candidates
  • Regulatory approval potential

Financial Performance Indicators

Financial Metric Amount
Annual R&D Expenses $12.5 million
Cash and Cash Equivalents $8.3 million
Total Operating Expenses $18.2 million

Pricing Dynamics

Key pricing influences include:

  • Potential orphan drug market opportunities
  • Specialized therapeutic indications
  • Competitive landscape in biopharmaceutical sector

Stock Trading Characteristics

Trading volume typically ranges between 100,000-500,000 shares daily, with volatility driven by clinical trial announcements and regulatory developments.

Trading Metric Average Value
Daily Trading Volume 250,000 shares
Average Bid-Ask Spread $0.05

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