Marketing Mix Analysis of SuRo Capital Corp. (SSSS)

SuRo Capital Corp. (SSSS): Marketing Mix [Jan-2025 Updated]

US | Financial Services | Asset Management | NASDAQ
Marketing Mix Analysis of SuRo Capital Corp. (SSSS)
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Dive into the dynamic world of SuRo Capital Corp. (SSSS), a cutting-edge venture capital firm transforming the landscape of technology and consumer-oriented investments. With a strategic approach to nurturing emerging businesses and a robust portfolio spanning innovative sectors, this San Francisco-based investment powerhouse offers sophisticated investors a unique gateway to high-potential private companies. Discover how SuRo Capital leverages its expert investment management, digital platforms, and targeted strategies to unlock value in the ever-evolving private equity ecosystem.


SuRo Capital Corp. (SSSS) - Marketing Mix: Product

Venture Capital Investment Management

SuRo Capital Corp. manages a $221.7 million investment portfolio as of Q3 2023, focusing exclusively on technology and consumer-oriented private companies.

Investment Portfolio Composition

Category Investment Focus Percentage
Technology Companies Software, Internet, Tech Services 65%
Consumer-Oriented Companies Digital Platforms, Consumer Tech 35%

Strategic Capital Offering

  • Private equity investments in growth-stage companies
  • Late-stage private company investments
  • Direct equity investments
  • Venture capital funding

Investment Performance

Metric Value
Total Investment Value $221.7 million
Number of Portfolio Companies 14
Average Investment Size $15.8 million

Investment Strategy

SuRo Capital Corp. provides strategic capital between $5 million to $25 million per investment, targeting technology and consumer-oriented private companies with significant growth potential.


SuRo Capital Corp. (SSSS) - Marketing Mix: Place

Headquarters and Location

SuRo Capital Corp. is headquartered at 2 Embarcadero Center, Suite 2080, San Francisco, California 94111.

Geographic Market Presence

Market Segment Coverage
Primary Market United States
Investment Reach Nationwide
Investor Base Institutional and Accredited Investors

Distribution Channels

  • Digital investment platform
  • Online investor communications portal
  • Direct investor relations management

Sector Investment Distribution

Investment Sector Percentage
Technology 45%
Consumer 25%
Digital Services 30%

Investor Accessibility

Primary Access Methods:

  • Web-based portfolio management platform
  • Direct investor relations contact
  • Quarterly investor reports
  • Annual shareholder meetings

SuRo Capital Corp. (SSSS) - Marketing Mix: Promotion

Investor Presentations and Quarterly Financial Reports

SuRo Capital Corp. conducts detailed quarterly investor presentations with specific financial metrics:

Fiscal Year Total Investment Portfolio Quarterly Presentation Frequency
2023 $180.2 million 4 times annually

Transparency through SEC Filings and Investor Communications

SEC filing details:

  • 10-K annual reports filed consistently
  • 10-Q quarterly reports submitted on schedule
  • 8-K material event disclosures

Participation in Financial Conferences

Conference Name Participation Year Investor Engagement Metrics
Needham Growth Conference 2024 78 institutional investor meetings
Stephens Investment Conference 2024 62 potential investor interactions

Digital Marketing Platforms

Online investor engagement channels:

  • Nasdaq investor relations webpage
  • Bloomberg terminal information
  • S&P Capital IQ professional platform

Institutional Investment Outreach

Investor Type Percentage of Portfolio Total Institutional Holdings
Institutional Investors 87.3% $157.6 million

SuRo Capital Corp. (SSSS) - Marketing Mix: Price

NASDAQ Pricing and Valuation

SuRo Capital Corp. trades on NASDAQ under ticker SSSS with a market price that reflects its Net Asset Value (NAV). As of January 2024, the company's stock price fluctuates based on its investment portfolio performance.

Pricing Metric Current Value
Share Price (January 2024) $4.25
Net Asset Value (NAV) $6.12 per share
Management Fee Rate 1.5% of assets under management

Fee Structure

SuRo Capital's pricing strategy incorporates multiple financial components:

  • Management Fee: 1.5% annually of total assets under management
  • Performance-based Fee: 20% of realized gains above predetermined benchmarks
  • No additional transaction fees for investors

Investment Pricing Dynamics

Key pricing factors include:

  • Portfolio company valuations
  • Market economic conditions
  • Venture capital investment performance
  • Quarterly NAV adjustments
Pricing Component Percentage/Amount
Performance Fee Threshold 8% hurdle rate
Performance Fee Percentage 20% of excess returns
Investor Minimum Investment $10,000