TEGNA Inc. (TGNA) Business Model Canvas

TEGNA Inc. (TGNA): Business Model Canvas [Jan-2025 Updated]

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In the dynamic landscape of media and broadcasting, TEGNA Inc. (TGNA) emerges as a strategic powerhouse, weaving together local storytelling with cutting-edge digital distribution. This innovative company transforms traditional television broadcasting into a multi-platform media ecosystem, leveraging local news, targeted advertising, and community-focused content to create a unique value proposition that resonates with viewers and advertisers alike. By dissecting TEGNA's Business Model Canvas, we'll uncover the intricate mechanisms that drive this media giant's success, revealing how they navigate the complex intersection of technology, journalism, and audience engagement.


TEGNA Inc. (TGNA) - Business Model: Key Partnerships

Local TV Station Affiliates

TEGNA owns 64 television stations across 51 markets in the United States as of 2023. The company's network affiliations include:

Network Affiliation Number of Stations
NBC 20
CBS 15
ABC 12
FOX 17

Digital Advertising Technology Providers

TEGNA partners with multiple digital advertising technology platforms to maximize revenue potential:

  • Google Ad Manager
  • Magnite
  • The Trade Desk
  • SpotX

Content Syndication Partners

TEGNA's content syndication partnerships include:

  • NewsNation
  • USA Today Network
  • YouTube News

Local News and Media Production Companies

TEGNA collaborates with local production companies in various markets to create regional content. The company invested $42.3 million in content production in 2022.

National Advertising Networks

Advertising Network Annual Revenue Contribution
Premion $232 million (2022)
TEGNA National Sales $187 million (2022)

TEGNA's total partnership revenue reached $612 million in fiscal year 2022, representing 35% of the company's total revenue.


TEGNA Inc. (TGNA) - Business Model: Key Activities

Local Television Broadcasting

TEGNA operates 64 television stations across 51 markets in the United States as of 2023. The company broadcasts on multiple channels including:

Station Type Number of Stations Market Coverage
Network Affiliated Stations 64 51 markets
Top 4 Network Affiliations ABC, CBS, NBC, FOX Covering major network partnerships

Digital Media Content Production

TEGNA generates digital content across multiple platforms with the following digital reach:

  • Digital monthly unique visitors: 95.3 million
  • Digital video views: 1.3 billion per month
  • Social media followers: Over 50 million across platforms

Advertising Sales and Marketing

Revenue Stream 2022 Figures
Total Advertising Revenue $2.1 billion
Political Advertising Revenue $362 million

News Gathering and Reporting

TEGNA maintains a robust news operations infrastructure:

  • News staff: Approximately 4,500 journalists
  • News broadcasts: Multiple daily news cycles
  • Local news coverage: 24/7 across multiple platforms

Digital Platform Content Management

Digital platform management includes:

Digital Platform Key Metrics
TEGNA Digital Platforms 95.3 million monthly unique visitors
Streaming Services Connected TV platforms integration

TEGNA Inc. (TGNA) - Business Model: Key Resources

Broadcast Television Licenses

TEGNA operates 64 television stations across 51 markets in the United States as of 2023. These stations are distributed across 30 states and cover approximately 39% of all television households in the country.

License Type Number of Stations Market Coverage
Network Affiliated Stations 64 39% of TV Households

Local News Gathering Teams

TEGNA employs approximately 3,500 news professionals across its television stations. The company maintains robust local news operations with dedicated reporting teams.

  • Total News Staff: 3,500 professionals
  • Average News Team Size per Station: Approximately 55 employees

Digital Media Technology Infrastructure

TEGNA's digital infrastructure supports multiple platforms with significant digital reach.

Digital Platform Monthly Users Digital Revenue
Digital News Platforms 52 million monthly users $234 million digital revenue in 2022

Content Production Studios

TEGNA maintains multiple production facilities across its television markets, enabling local and national content creation.

  • Number of Production Studios: 64 (co-located with television stations)
  • Total Studio Equipment Investment: Approximately $45 million in 2022

Strong Regional Media Brand Presence

TEGNA's stations have significant brand recognition in their respective markets.

Market Characteristic Statistical Value
Total Market Reach 30 states
Average Market Share per Station 12-18% local news viewership

TEGNA Inc. (TGNA) - Business Model: Value Propositions

Localized News and Content Delivery

TEGNA operates 64 television stations across 51 markets in the United States, reaching approximately 39% of television households. In 2022, the company generated $3.4 billion in total revenue from local news and content distribution.

Market Coverage Number of Stations Market Penetration
Television Stations 64 51 Markets
Household Reach 39% U.S. Television Households

Multi-Platform Media Distribution

TEGNA's digital platforms generate significant engagement across multiple channels:

  • Digital platforms generated $621 million in revenue in 2022
  • 259 million monthly digital unique visitors
  • Over 75 digital streaming platforms

Targeted Advertising Solutions

TEGNA's advertising revenue reached $1.98 billion in 2022, with sophisticated targeting capabilities across linear and digital platforms.

Advertising Revenue Digital Advertising Traditional TV Advertising
$1.98 billion $621 million $1.36 billion

Community-Focused Information Services

TEGNA provides hyperlocal news coverage through:

  • Local news broadcasts
  • Community-specific digital content
  • Investigative reporting platforms

Diverse Media Content Across TV and Digital Platforms

Content distribution includes:

  • Network affiliate programming
  • Local news
  • Digital streaming content
  • Mobile app platforms
Content Platform Monthly Unique Visitors Engagement Metrics
Digital Platforms 259 million Average 12.5 minutes per session
Mobile Applications 45 million Average 8.3 minutes per session

TEGNA Inc. (TGNA) - Business Model: Customer Relationships

Community Engagement through Local News

TEGNA operates 64 television stations across 51 markets, reaching approximately 39% of US television households. Local news viewership data shows:

Metric Value
Average Local News Viewers per Station 225,000
Total Weekly Local News Audience 14.4 million viewers

Digital Platform User Interaction

TEGNA's digital platforms generate significant user engagement:

  • Monthly digital unique visitors: 95.7 million
  • Average time spent per digital session: 4.2 minutes
  • Mobile digital platform usage: 68% of total digital traffic

Personalized Content Recommendations

TEGNA utilizes advanced content recommendation algorithms:

Recommendation Feature Performance Metric
Content Personalization Accuracy 73%
User Engagement through Recommendations 41% increased view time

Direct Advertising Customer Support

TEGNA's advertising revenue and support metrics:

  • Total advertising revenue in 2023: $1.87 billion
  • Number of active advertising clients: 12,500
  • Average advertising contract value: $149,000

Responsive Viewer Communication Channels

TEGNA maintains multiple communication platforms:

Communication Channel Monthly Interactions
Social Media Engagement 3.6 million interactions
Website Comments/Feedback 287,000 interactions
Mobile App Feedback 124,000 interactions

TEGNA Inc. (TGNA) - Business Model: Channels

Local Television Broadcast Networks

TEGNA operates 64 television stations across 51 markets in the United States as of 2023. The company owns stations in 43 markets with 29 stations affiliated with NBC, 21 with CBS, 9 with ABC, and 5 with FOX.

Market Type Number of Stations Market Reach
Top 25 Markets 31 stations Approximately 39.2% of US television households
Mid-tier Markets 33 stations Approximately 27.5% of US television households

Digital Streaming Platforms

TEGNA's digital streaming presence includes multiple platforms with 22.4 million monthly digital unique visitors in Q4 2022.

  • Streaming platforms include Peacock
  • Local news streaming through station websites
  • Connected TV applications

Mobile News Applications

TEGNA operates 64 local news mobile applications with 12.3 million monthly active users in 2022.

Social Media Platforms

TEGNA's social media reach includes 43.2 million followers across Facebook, Twitter, and Instagram as of Q4 2022.

Platform Followers
Facebook 28.6 million
Twitter 8.9 million
Instagram 5.7 million

Company Website and Online Portals

TEGNA operates 64 local station websites with 22.4 million monthly unique digital visitors in 2022.

  • Websites provide local news content
  • Integrated digital advertising platforms
  • On-demand video content

TEGNA Inc. (TGNA) - Business Model: Customer Segments

Local Television News Viewers

TEGNA operates 64 television stations across 51 markets in the United States, reaching approximately 39% of television households.

Market Segment Viewer Metrics
Total Television Households Reached 39%
Number of Television Stations 64
Number of Markets Served 51

Regional Advertising Clients

TEGNA's advertising revenue in 2022 was $1.95 billion, with a significant portion derived from regional advertising clients.

  • Local and regional business advertising
  • Political campaign advertising
  • Seasonal promotional campaigns

Digital Media Consumers

TEGNA's digital platforms generate approximately 1.5 billion monthly video views across digital and social media channels.

Digital Platform Metrics Monthly Performance
Monthly Video Views 1.5 billion
Digital Advertising Revenue $292 million (2022)

Community Information Seekers

TEGNA serves local communities through news, public affairs programming, and community-focused content.

Demographic-Specific Audience Groups

TEGNA targets diverse demographic segments across multiple platforms.

Demographic Segment Reach Percentage
Adults 25-54 45%
Adults 18-49 38%
Digital Platform Users 32%

TEGNA Inc. (TGNA) - Business Model: Cost Structure

Content Production Expenses

For the fiscal year 2022, TEGNA Inc. reported content production expenses of $1.2 billion. These costs include:

  • News gathering and reporting
  • Original programming development
  • Video content creation
Expense Category Annual Cost (2022)
News Content Production $678 million
Digital Content Production $342 million
Sports and Special Programming $180 million

Broadcast Technology Infrastructure

TEGNA invested $215 million in broadcast technology infrastructure in 2022, including:

  • Transmission equipment
  • Studio technology upgrades
  • Digital broadcasting systems
Technology Investment Cost
Transmission Equipment $95 million
Digital Infrastructure $82 million
Studio Technology $38 million

Employee Salaries and Benefits

Total employee compensation for TEGNA in 2022 was $763 million.

Employee Category Annual Compensation
News Staff $412 million
Technical Staff $218 million
Administrative Staff $133 million

Marketing and Advertising Costs

TEGNA spent $187 million on marketing and advertising in 2022.

Marketing Channel Expenditure
Digital Marketing $78 million
Traditional Advertising $62 million
Promotional Campaigns $47 million

Digital Platform Maintenance

Digital platform maintenance costs for TEGNA in 2022 totaled $156 million.

Digital Platform Component Maintenance Cost
Websites $67 million
Mobile Applications $45 million
Streaming Platforms $44 million

TEGNA Inc. (TGNA) - Business Model: Revenue Streams

Local Television Advertising Sales

TEGNA generated $1.28 billion in total advertising revenue in 2022. Local television advertising represented approximately 45% of total revenue, accounting for roughly $576 million.

Advertising Category Revenue Amount (2022)
Local Advertising $576 million
National Advertising $254 million

Digital Advertising Revenue

Digital advertising revenue for TEGNA reached $352 million in 2022, representing approximately 27.5% of total revenue.

  • Digital platform advertising across websites
  • Mobile application advertising
  • Streaming platform advertising

Retransmission Consent Fees

TEGNA collected $674 million in retransmission consent fees in 2022, which constituted approximately 52.6% of total revenue.

Content Licensing Agreements

Content licensing generated approximately $98 million in revenue for TEGNA in 2022.

Licensing Category Revenue Amount (2022)
News Content Licensing $62 million
Entertainment Content Licensing $36 million

Sponsored Media Content

Sponsored media content contributed approximately $44 million to TEGNA's revenue in 2022.

  • Branded content partnerships
  • Sponsored digital segments
  • Integrated marketing solutions

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