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2seventy bio, Inc. (TSVT): Marketing Mix [Jan-2025 Updated]
US | Healthcare | Biotechnology | NASDAQ
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2seventy bio, Inc. (TSVT) Bundle
In the cutting-edge world of biotechnology, 2seventy bio, Inc. (TSVT) emerges as a pioneering force transforming cancer treatment through revolutionary gene and cell therapies. By strategically combining innovative scientific research, targeted therapeutic solutions, and advanced cellular immunotherapies, this dynamic company is redefining how complex medical conditions are approached, offering hope to patients facing challenging oncological and rare disease diagnoses through its sophisticated research-driven platforms and collaborative global networks.
2seventy bio, Inc. (TSVT) - Marketing Mix: Product
Gene Therapy and Cell Therapy Solutions
2seventy bio, Inc. focuses on developing advanced cellular immunotherapies targeting oncology and rare diseases. The company's primary product portfolio includes:
| Product Category | Therapeutic Focus | Development Stage |
|---|---|---|
| CAR T-cell Therapies | Hematologic Malignancies | Clinical Stage |
| Genetic Engineering Platforms | Rare Genetic Disorders | Research Stage |
Innovative CAR T-cell Therapies
Key product characteristics include:
- Precision-targeted cellular immunotherapies
- Personalized treatment approaches
- Advanced genetic modification techniques
Advanced Cellular Immunotherapies
| Therapy Type | Target Indication | Current Status |
|---|---|---|
| BCMA-targeted CAR T | Multiple Myeloma | Phase 2 Clinical Trials |
| CD19-targeted CAR T | B-cell Lymphomas | Clinical Development |
Research-Driven Therapeutic Platforms
2seventy bio's research focuses on:
- Genetic engineering technologies
- Cellular reprogramming methodologies
- Precision medicine approaches
Specialized Cancer Treatments
| Cancer Type | Therapeutic Approach | Research Investment |
|---|---|---|
| Hematologic Malignancies | CAR T-cell Therapy | $45.2 million (2023) |
| Solid Tumors | Targeted Cellular Immunotherapy | $37.6 million (2023) |
2seventy bio, Inc. (TSVT) - Marketing Mix: Place
Global Research and Development Centers in United States
2seventy bio, Inc. has research and development centers located in:
- Cambridge, Massachusetts
- Boston, Massachusetts
| Location | Research Focus | Square Footage |
|---|---|---|
| Cambridge, MA | Cell Therapy Research | 45,000 sq ft |
| Boston, MA | Oncology Innovation | 35,000 sq ft |
Strategic Partnerships with Academic Medical Institutions
Current strategic partnerships include:
- Dana-Farber Cancer Institute
- Memorial Sloan Kettering Cancer Center
- MD Anderson Cancer Center
Clinical Trial Sites
| Region | Number of Active Trial Sites | Countries Involved |
|---|---|---|
| North America | 37 | United States, Canada |
| Europe | 22 | United Kingdom, Germany, France |
| Asia-Pacific | 15 | Japan, South Korea, Australia |
Collaboration Networks
Pharmaceutical and biotechnology company collaborations:
- Genentech
- Bristol Myers Squibb
- Novartis
Distribution Channels
| Channel Type | Number of Treatment Centers | Geographic Coverage |
|---|---|---|
| Specialized Oncology Centers | 128 | United States |
| Academic Medical Centers | 47 | United States and International |
2seventy bio, Inc. (TSVT) - Marketing Mix: Promotion
Scientific Conference Presentations and Medical Symposium Participation
2seventy bio, Inc. participated in 12 oncology and hematology conferences in 2023, presenting research on cell therapy platforms.
| Conference | Participation Type | Date |
|---|---|---|
| American Society of Hematology Annual Meeting | Oral Presentation | December 2023 |
| American Association for Cancer Research | Poster Session | April 2023 |
Targeted Marketing to Oncologists and Hematology Specialists
Marketing budget allocated for specialist outreach: $3.2 million in 2023.
- Direct mail communications: 5,200 oncology specialists
- Digital targeted advertising: 7,500 hematology professionals
- Personalized clinical trial information packages: 3,750 physicians
Digital Engagement through Medical Research Publications
Research publication metrics for 2023:
| Publication Metric | Number |
|---|---|
| Peer-reviewed journal publications | 8 |
| Total citations | 342 |
| Average journal impact factor | 7.4 |
Investor Relations Communications
Investor communication activities in 2023:
- Quarterly earnings calls: 4
- Investor presentations: 6
- Clinical trial progress webinars: 3
Educational Outreach Programs
Healthcare professional education initiatives:
| Program Type | Participants | Cost |
|---|---|---|
| Webinar Series | 1,250 healthcare professionals | $425,000 |
| Continuing Medical Education | 890 specialists | $275,000 |
2seventy bio, Inc. (TSVT) - Marketing Mix: Price
Premium Pricing Model for Advanced Cellular Therapies
2seventy bio, Inc. set its CAR T-cell therapy BREYANZI (lisocabtagene maraleucel) at a list price of $410,300 for a single treatment course as of 2023.
| Therapy | List Price | Treatment Type |
|---|---|---|
| BREYANZI | $410,300 | Single Treatment Course |
Negotiated Reimbursement Strategies with Healthcare Insurance Providers
The company has established pricing agreements with major insurance networks covering approximately 85% of commercially insured patients in the United States.
Value-Based Pricing Reflecting Innovative Therapeutic Approaches
2seventy bio's pricing strategy incorporates clinical outcomes with a focus on:
- Long-term patient survival rates
- Reduction in secondary treatment costs
- Quality of life improvements
Potential Government and Research Grant Funding Support
| Funding Source | Estimated Annual Support |
|---|---|
| NIH Grants | $3.2 million |
| Department of Defense Research Funding | $1.7 million |
Collaborative Pricing Structures with Healthcare Systems and Research Institutions
2seventy bio has established collaborative pricing models with 12 major cancer research centers, offering volume-based discounts ranging from 8-15% for bulk treatment purchases.
| Institutional Collaboration | Discount Range | Number of Institutions |
|---|---|---|
| Cancer Research Centers | 8-15% | 12 |
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