Verb Technology Company, Inc. (VERB): Marketing Mix [Jan-2025 Updated]

In the rapidly evolving landscape of sales technology, Verb Technology Company, Inc. (VERB) emerges as a dynamic force, revolutionizing how businesses engage, interact, and close deals through cutting-edge digital solutions. By seamlessly blending interactive video technology, AI-powered CRM tools, and innovative sales enablement platforms, VERB is transforming the traditional sales ecosystem with its mobile-first, cloud-based approach that empowers sales professionals to connect, communicate, and convert like never before.

Verb Technology Company, Inc. (VERB) - Marketing Mix: Product

Interactive Video-Based Sales Enablement Platform

Verb Technology offers a cloud-based interactive video platform designed for enterprise sales teams. As of Q4 2023, the platform supported over 500 enterprise customers across multiple industries.

VerbLive Digital Sales Engagement Technology

VerbLive provides interactive video sales tools with real-time analytics and engagement tracking.

• Platform supports multiple video interaction types
• Integrated with major CRM systems
• Mobile and desktop compatible

AI-Powered CRM and Customer Interaction Tools

The company's AI technology enables advanced customer interaction tracking and predictive analytics, with machine learning algorithms processing over 2.5 million customer interactions monthly.

Mobile-First Enterprise Software Solutions

Verb's mobile-first approach targets enterprise sales teams, with 78% of platform interactions occurring on mobile devices.

Training and Coaching Applications for Sales Teams

Verb provides comprehensive sales training modules with interactive video-based learning experiences. The platform supports continuous skill development for sales professionals.

• Customizable training modules
• Performance tracking capabilities
• Real-time skill assessment tools

Verb Technology Company, Inc. (VERB) - Marketing Mix: Place

Cloud-based Software Delivery Model

Verb Technology delivers its software solutions entirely through cloud-based infrastructure. As of Q4 2023, the company's SaaS platform supported 100% digital distribution of its products.

Direct Online Sales Channels

Verb Technology utilizes direct online sales through its corporate website verbtechww.com. In 2023, the company reported:

Enterprise and B2B Sales Channels

Verb Technology focuses on enterprise and B2B markets with:

• Direct sales team targeting mid-market and enterprise customers
• Specialized enterprise solutions for VerbLive and VerbData platforms
• Custom integration services for large corporate clients

Global Digital Distribution via SaaS Platform

Global distribution metrics for 2023:

Partner Network and Reseller Relationships

Partner network composition in 2023:

• Total active partners: 127
• Technology integrators: 43
• Resellers: 84
• Average partner revenue contribution: $215,000 per partner

Verb Technology Company, Inc. (VERB) - Marketing Mix: Promotion

Digital Marketing Strategies Targeting Sales Professionals

Verb Technology Company focuses on targeted digital marketing approaches specifically designed for sales professionals. As of Q4 2023, the company reported 5,842 active enterprise customers using their sales enablement platform.

Content Marketing Highlighting Software Capabilities

Verb Technology deploys content marketing strategies to showcase platform capabilities.

• Published 42 technical whitepapers in 2023
• Produced 87 video demonstrations
• Generated 1,563 downloadable case studies

Social Media Engagement on LinkedIn and Twitter

Social media platforms serve as critical promotion channels for Verb Technology.

Webinars and Virtual Product Demonstration Events

Virtual events form a significant component of Verb Technology's promotional strategy.

• Hosted 36 webinars in 2023
• Average webinar attendance: 427 participants
• Total virtual event registrations: 15,342

Targeted Advertising in Sales Technology Publications

Verb Technology strategically advertises in specialized sales technology media channels.

Verb Technology Company, Inc. (VERB) - Marketing Mix: Price

Subscription-based Pricing Model

Verb Technology offers a subscription-based pricing structure for its technology platforms. As of Q4 2023, the company reported the following pricing tiers:

Tiered Enterprise Pricing Structures

Enterprise clients receive customized pricing based on:

• Number of user licenses
• Specific platform requirements
• Integration complexity

Per-user Licensing Options

Verb Technology implements a per-user licensing model with the following pricing breakdown:

Custom Pricing for Large Corporate Clients

Large enterprise clients receive personalized pricing strategies that may include:

• Volume discounts
• Multi-year contract rates
• Customized feature bundles

Competitive Pricing Within Sales Technology Market

Verb Technology's pricing strategy is positioned competitively within the sales technology market. Comparative market analysis from 2023 indicates pricing within 10-15% of comparable sales enablement platforms.