XOMA Corporation (XOMA) Marketing Mix

XOMA Corporation (XOMA): Marketing Mix [Jan-2025 Updated]

US | Healthcare | Biotechnology | NASDAQ
XOMA Corporation (XOMA) Marketing Mix

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In the cutting-edge world of biopharmaceutical innovation, XOMA Corporation emerges as a pivotal player in combating complex bacterial infections, strategically positioning itself at the intersection of groundbreaking scientific research and transformative therapeutic development. By leveraging proprietary antibody technologies and maintaining a laser-focused approach on infectious disease treatments, XOMA is redefining the landscape of medical innovation, offering investors and healthcare professionals a compelling glimpse into the future of targeted antibacterial therapies.


XOMA Corporation (XOMA) - Marketing Mix: Product

Biopharmaceutical Company Profile

XOMA Corporation is a biotechnology company focused on developing innovative antibacterial therapies with a specialized approach to therapeutic antibody development.

Product Portfolio

Product Category Description Development Stage
Therapeutic Antibodies Preclinical and clinical-stage antibacterial treatments Ongoing research and development
Infectious Disease Treatments Novel antibody-based therapeutic solutions Multiple pipeline candidates

Key Product Development Focus

  • Preclinical antibacterial therapeutic research
  • Clinical-stage infectious disease treatments
  • Proprietary antibody discovery technologies

Technology Platform

Proprietary Antibody Discovery Technologies:

  • Advanced antibody engineering capabilities
  • Specialized bacterial infection targeting mechanisms
  • Innovative therapeutic development approach

Pipeline Characteristics

Pipeline Attribute Specific Details
Primary Focus Complex bacterial infection treatments
Development Approach Targeted therapeutic antibody design

Product Development Strategy

XOMA concentrates on developing specialized therapeutic antibodies with a primary emphasis on addressing challenging bacterial infection treatment scenarios.


XOMA Corporation (XOMA) - Marketing Mix: Place

Headquarters Location

2200 Powell Street, Suite 320, Emeryville, California 94608, United States

Global Research and Development Operations

Location Type of Operations
Berkeley, California Primary Research and Development Center
Emeryville, California Corporate Headquarters

International Collaboration Network

  • Pharmaceutical research partnerships in North America
  • Collaborative research agreements with European research institutions
  • Clinical trial networks across multiple continents

Distribution Channels

Channel Type Description
Direct Licensing Pharmaceutical partnerships for drug development
Strategic Collaborations Agreements with global pharmaceutical companies

Market Targeting

Primary Markets: United States, European Union, Canada, Japan

Healthcare Sector Focus

  • Infectious disease treatments
  • Immunological research
  • Rare disease therapeutic developments

Geographic Distribution

Region Market Presence
North America Primary market (85% of research activities)
Europe Secondary market (12% of research activities)
Asia-Pacific Emerging market (3% of research activities)

XOMA Corporation (XOMA) - Marketing Mix: Promotion

Conference Presentations

XOMA presents research findings at key medical and scientific conferences, including:

Conference Frequency Typical Presentations
American Society of Clinical Oncology (ASCO) Annual Preclinical and clinical research updates
European Association for the Study of Diabetes (EASD) Annual Diabetes-related therapeutic research

Investor Relations

XOMA conducts quarterly earnings calls with the following characteristics:

  • Quarterly frequency
  • Detailed financial performance reporting
  • Management strategic outlook discussions

Scientific Publications

XOMA communicates research through peer-reviewed scientific journals:

Publication Type Number of Publications (2023) Impact Areas
Peer-Reviewed Journals 7-10 publications Immunology, Oncology, Diabetes Research

Digital Communication Platforms

XOMA maintains active digital communication channels:

  • Corporate website with real-time updates
  • LinkedIn corporate page
  • Twitter account for scientific and corporate announcements

Media Communication Strategy

XOMA's media engagement includes:

Communication Channel Frequency Purpose
Press Releases 12-15 per year Clinical trial results, corporate developments
Investor Press Conferences 2-3 per year Major research milestones and financial updates

XOMA Corporation (XOMA) - Marketing Mix: Price

Stock Price and Financial Metrics

As of January 2024, XOMA Corporation's stock price trades on NASDAQ with the following key financial characteristics:

Financial Metric Value
Current Stock Price $11.87
Market Capitalization $170.2 million
52-Week Low $8.45
52-Week High $14.29

Pricing Strategy Components

XOMA's pricing strategy incorporates multiple revenue streams:

  • Research collaboration payments
  • Milestone-based licensing agreements
  • Potential royalty revenues from therapeutic developments

Revenue Breakdown

Revenue Source 2023 Estimated Contribution
Research Collaborations $12.6 million
Licensing Agreements $5.3 million
Potential Royalties Not yet realized

Valuation Factors

Pricing influenced by:

  • Clinical pipeline progression
  • Potential therapeutic commercialization
  • Intellectual property portfolio

Financial Performance Indicators

Financial Metric 2023 Value
Total Revenue $17.9 million
Net Loss $26.4 million
Cash and Equivalents $89.6 million

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