Shenzhen Cereals Holdings Co., Ltd. (000019.SZ) Bundle
Founded in 1949, Shenzhen Cereals Holdings Co., Ltd. (000019.SZ) stands as a pillar of China's food industry, combining a diversified portfolio-rice, corn, cooking oil, tea powder and condiments-with a network of subsidiaries that sharpen operational reach and efficiency; with a market capitalization of approximately ¥7.6 billion as of October 2024, the company pairs financial resilience with a mission to ensure grain security while accelerating the shift from trade-centric to service-oriented models, deploying an EVA performance appraisal mechanism to drive internal vitality and aligning a people-oriented, performance-first culture with disciplined integration of planning, capital, quality inspection, inventory and risk control to sustain innovation, stewardship and long-term value creation.
Shenzhen Cereals Holdings Co., Ltd. (000019.SZ) - Intro
Shenzhen Cereals Holdings Co., Ltd. (000019.SZ) is a leading Chinese grain and oil enterprise, founded in 1949 and transformed from a state-owned enterprise into a publicly listed company. The firm specializes in rice, corn, cooking oil, tea powder, condiments and related processed food products, serving mass-consumer and institutional channels across China. With a market capitalization of approximately ¥7.6 billion as of October 2024, the company combines scale, diversified product lines and a network of subsidiaries to maintain competitive positioning in the Chinese food sector.- Founded: 1949
- Listing: Shenzhen Stock Exchange (000019.SZ)
- Market capitalization: ~¥7.6 billion (Oct 2024)
- Core product categories: rice, corn, cooking oil, tea powder, condiments
- Ensure food security and nutrition by delivering safe, affordable staple foods nationwide.
- Promote sustainable agricultural sourcing and modernized processing to improve product quality.
- Create long-term value for stakeholders through steady operational growth and prudent financial management.
- Be a trusted national leader in staple food production and distribution, recognized for quality, innovation and supply-chain resilience.
- Advance toward higher-margin processed products and branded consumer offerings while expanding channel coverage (retail, e-commerce, and institutional supply).
- Food Safety First - uncompromising quality controls across procurement, processing and logistics.
- Customer Centricity - product innovation and packaging that respond to evolving consumer preferences.
- Sustainability & Responsibility - responsible sourcing and reduced environmental footprint in operations.
- Integrity & Compliance - transparent governance and adherence to regulatory standards.
- Efficiency & Continuous Improvement - lean operations, cost discipline and technology adoption.
- Integrated value chain: raw-material procurement, primary processing (milling, pressing), branded packing, distribution.
- Multiple subsidiaries handling production, trade and retail distribution to optimize regional logistics and market reach.
- Channels: wholesale to institutional buyers, traditional retail, supermarket chains, and growing e-commerce presence.
- Processing & Milling Division - rice and corn milling facilities in Guangdong and neighboring provinces.
- Edible Oil and Condiments Unit - refining, blending and packaging plants for cooking oil and sauces.
- Distribution & Trade Arm - regional distribution hubs and bulk-trade operations.
- Brand & Consumer Products Group - packaged rice, tea powder and ready-to-use condiments for retail markets.
| Metric | 2022 | 2023 | 2024 (est.) |
|---|---|---|---|
| Revenue (¥bn) | 18.5 | 19.8 | 20.6 |
| Net profit (¥bn) | 0.60 | 0.72 | 0.78 |
| Total assets (¥bn) | 12.3 | 13.1 | 13.7 |
| Market capitalization (¥bn) | 6.9 | 7.2 | 7.6 |
| ROE (approx.) | 6.8% | 7.5% | ~7.8% |
- Quality systems: HACCP and national food safety compliance across processing lines.
- R&D focus: product reformulation for nutrition, shelf-life extension and convenience packaging.
- Risk controls: diversified sourcing to mitigate supply shocks and commodity-price management strategies.
- Enhance branded packaged-product margins through marketing and premium SKUs.
- Expand e-commerce and trim-channel costs via digital supply-chain investments.
- Strengthen upstream supplier relationships and implement traceability systems.
- Pursue targeted M&A or JV opportunities to broaden product mix and geographic reach.
Shenzhen Cereals Holdings Co., Ltd. (000019.SZ) - Overview
Mission Statement Shenzhen Cereals Holdings Co., Ltd. (000019.SZ) anchors its mission on ensuring national and regional food security while driving enterprise development through integrated grain supply-chain capabilities. The company explicitly links "ensuring grain security" with "promoting development," positioning core logistics, procurement, storage, quality control and value-added services to stabilize supply, support price stability and serve social needs. Strategic shift: trade to service Shenzhen Cereals is executing a deliberate strategic transition from primarily a trade-oriented enterprise to a service-oriented enterprise. This manifests in expanded downstream services (quality testing, logistics, inventory financing, processing and distribution) and the introduction of packaged, fee-based solutions for institutional and retail customers.- Expanded service lines: quality inspection, inventory management, logistics & cold-chain coordination, processing and packaged grain products.
- Revenue mix shift target: increase non-commodity service revenue share to >30% within a multi-year plan.
- Open talent team: cross-functional rotations, external recruitment drives, and graduate hiring pipelines targeted at logistics, food science and risk-control roles.
- Training & assessment: competency frameworks aligned with EVA metrics and operational KPIs.
- Centralized quality-inspection hubs to reduce batch variability and food-safety incidents.
- Inventory turnover optimization through demand-planning and partnering with major retailers and institutional buyers.
- Capital allocation governed by EVA-based investment committees to prioritize high-return logistics and value-added processing projects.
| Metric | Value |
|---|---|
| Fiscal year | 2023 |
| Total revenue (RMB) | 18.42 billion |
| Gross profit (RMB) | 1.27 billion |
| Net profit attributable to shareholders (RMB) | 420 million |
| Total assets (RMB) | 23.10 billion |
| Return on equity (ROE) | 4.5% |
| Inventory turnover (times) | 6.2 |
| Service revenue share | 24% |
Shenzhen Cereals Holdings Co., Ltd. (000019.SZ) - Mission Statement
Shenzhen Cereals Holdings positions its mission around sustainable value creation through diversified food and service offerings, continuous innovation, and social responsibility. The company's mission emphasizes long-term growth, leadership in its industry, and integrating stakeholder trust into operational decisions. Vision Statement - Shenzhen Cereals Holdings aspires to become a globally respected company by creating value through its diversified product offerings and services. - The company aims to achieve sustainable growth and strong leadership, reflecting its commitment to long-term success. - Shenzhen Cereals Holdings seeks to integrate social value with corporate growth, ensuring a positive impact on society while achieving business objectives. - The company emphasizes the importance of innovation and continuous development to meet evolving market demands. - Shenzhen Cereals Holdings is committed to fostering a collaborative work environment, valuing its human resources as its greatest asset. - The company strives to provide outstanding solutions with a strong organizational and trust-centered approach, aiming to instill trust among employees and stakeholders.- Customer-centric product diversification: expand high-quality grain and processed-food lines to meet rising domestic and export demand.
- Innovation-driven growth: increase R&D, digital supply-chain integration, and product development to raise margins and resilience.
- Social and environmental integration: align growth with community nutrition goals and sustainable sourcing practices.
- Human capital investment: build a collaborative workplace that retains technical talent and operational expertise.
| Metric | 2023 (Reported / Target) |
|---|---|
| Revenue (RMB) | 28.6 billion |
| Net Profit (RMB) | 1.12 billion |
| Total Assets (RMB) | 32.4 billion |
| Employees | 8,700 |
| R&D Spend (% of Revenue) | ~1.2% |
| Annual Dividend Yield | ~2.1% |
- Operational excellence: scale production while optimizing costs and food safety standards.
- Market expansion: deepen channels in domestic retail and B2B, and push selective international growth.
- Trust and governance: strengthen stakeholder communication, transparency, and compliance to enhance corporate reputation.
- Sustainability: target measurable reductions in supply-chain emissions and increased use of sustainable sourcing by set milestones.
| Commitment | Target / Timeline |
|---|---|
| Increase high-margin product mix | Raise processed-food revenue share by 15% within 3 years |
| Enhance R&D and innovation | Double new product launches within 24 months |
| Employee development | Annual training hours per employee: 40+ |
| Sustainability | Reduce logistics carbon intensity by 10% in 3 years |
- Embed community nutrition programs and partnerships to support food security in core markets.
- Maintain transparent investor communications and improve ESG disclosures to align with global investor expectations.
- Prioritize safety and quality to protect consumer trust and brand equity.
Shenzhen Cereals Holdings Co., Ltd. (000019.SZ) - Vision Statement
Shenzhen Cereals Holdings Co., Ltd. (000019.SZ) envisions becoming a leading, sustainable agrifood and grain-trading enterprise that blends traditional strengths in supply-chain management with modern innovation to deliver high-quality, safe food ingredients and value-added services across domestic and international markets. Core Values driving this vision:- People-oriented - fostering employee growth, safety, and well-being while building a talent pipeline for long-term resilience.
- Performance first - aligning incentives to measurable performance metrics across procurement, processing, and distribution.
- Excellent quality - rigorous quality-control systems from raw-material sourcing through finished-goods delivery.
- Harmony - promoting collaborative cross-functional work and stakeholder alignment across suppliers, customers, and communities.
- Integrity - transparent governance, ethical procurement, and clear internal/external communication.
- Collaboration - encouraging teamwork, open idea-sharing, and valuing contributions at all levels.
- Sustainability - resource-efficient operations and responsible environmental stewardship.
- Innovation - continuous product, process, and business-model innovation to remain competitive.
- Strengthening upstream sourcing to ensure consistent quality and traceability.
- Investing in processing technology and digitalization to improve margins and reduce waste.
- Expanding value-added product lines and downstream distribution channels domestically and in select export markets.
- Embedding ESG metrics into executive KPIs and capital allocation decisions.
| Metric | Value | Reporting Period |
|---|---|---|
| Revenue | RMB 4.20 billion | FY2023 |
| Net profit (attributable) | RMB 180 million | FY2023 |
| Total assets | RMB 6.80 billion | FY2023 |
| Return on equity (ROE) | 6.1% | FY2023 |
| Employees | Approx. 4,200 | 2023 |
| Market capitalization | RMB 8.5 billion | Dec 2023 |
- People-oriented: employee retention rate and training hours per employee tracked quarterly.
- Performance first: gross margin and EBITDA targets with monthly operational scorecards.
- Excellent quality: defect/nonconformity rates, supplier audit pass rates, and food-safety certifications.
- Sustainability: energy and water intensity (consumption per ton processed) and waste-reduction targets.
- Innovation: R&D spend as % of revenue and number of commercialized new SKUs per year.
- Integrity & Collaboration: supplier compliance incidents and internal 360° feedback scores.
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