Breaking Down Chongqing Baiya Sanitary Products Co., Ltd. Financial Health: Key Insights for Investors

From its founding in 1993 Chongqing Baiya Sanitary Products Co., Ltd. has scaled into an international hygiene manufacturer with a registered capital exceeding $56 million, a modern production campus spanning over 260,000 square meters and a workforce of about 2,000, exporting trusted brands like Freemore and Nishuang to more than ten countries and forging strategic ties such as the S&S Hygiene Products (India) joint venture; certified to ISO9001 and CE standards, Baiya pairs a consumer-first mission with measurable operational gains - including a 15% reduction in production costs via automation and process optimization - while channeling innovation into growth (the company allocated 12% of 2023 revenue to R&D), pursuing a '1+4+1' roadmap that marries Traditional Chinese Medicine and digitalization with oral care, skin care, orthopedics and women's health, maintaining a 98% product quality compliance rate, training over 90% of its staff in ethics, and achieving a customer satisfaction rating of 4.8/5 that underscores its market-focused strategy.

Chongqing Baiya Sanitary Products Co., Ltd. (003006.SZ) - Intro

• Registered capital: > $56 million
• Production facility area: > 260,000 m²
• Employees: ~2,000
• Founded: 1993
• Stock code: 003006.SZ

• Export footprint: products sold in more than ten countries - notable markets include Russia, India, Laos, Ghana, Australia, and Vietnam
• Brands: Freemore, Nishuang (domestic & international recognition)
• International expansion: joint venture S&S Hygiene Products (India) Pvt. Ltd.
• Quality standards: ISO9001 and CE certified

• Provide safe, reliable and affordable disposable hygiene products to improve everyday health and comfort for consumers worldwide.
• Maintain high manufacturing standards through certified quality systems (ISO9001, CE) and continuous process improvement.

• Be a global leader in personal hygiene by scaling manufacturing excellence, expanding international partnerships, and growing brand recognition across key markets.
• Leverage strategic investments and joint ventures to enter new markets and increase overseas revenue share.

• Quality first: adherence to ISO9001 and CE standards across product lines.
• Customer focus: product design and distribution strategies driven by consumer needs in domestic and export markets.
• Innovation: continuous product and process development to enhance performance and cost-efficiency.
• Responsibility: ethical manufacturing, workforce safety and environmental compliance at scale (260,000 m² facility).
• Global partnership: sustained collaboration through ventures like S&S Hygiene Products (India) Pvt. Ltd. to deepen market access.

Chongqing Baiya Sanitary Products Co., Ltd. (003006.SZ) - Overview

• Chongqing Baiya Sanitary Products Co., Ltd. (003006.SZ) is committed to making the best sanitary pads globally, prioritizing product quality, continuous innovation, and exceptional customer satisfaction.
• The company adopts a consumer-first philosophy, designing efficient, comfortable, and customized solutions tailored to diverse user needs across age groups and usage scenarios.

• Structured R&D calendar with seasonal product launches: new SKUs introduced every season to capture trend shifts and seasonal demand.
• Material innovation focus: dedicated material science team developing next-generation topsheets, core materials, and breathable backsheet technologies to enhance comfort, absorbency, and skin friendliness.
• Equipment and process development: targeted automation rollout and process optimization to improve throughput, consistency, and hygiene standards.

• Advanced manufacturing lines: phased automation investment that contributed to the cited 15% cost reduction over 24 months.
• Quality control: in-line sensors, automated sampling, and clean-room protocols to maintain product consistency and safety.
• Supply chain integration: strategic supplier partnerships for proprietary nonwoven materials and SAP-driven inventory optimisation to reduce stock-outs and holding costs.

• Data-driven product design: consumer feedback loops, usage studies, and clinical absorbency testing inform iterative design.
• Segmented offerings: core, ultra-thin, overnight, and sensitive-skin lines calibrated for absorbency, breathability, and fit.
• Customization: private-label and co-branded solutions for retail and institutional clients with tailored formulations and packaging.

Chongqing Baiya Sanitary Products Co., Ltd. (003006.SZ) - Mission Statement

• Deliver safe, effective, and accessible TCM and health products that improve daily wellbeing.
• Drive growth through a balanced emphasis on Products, Innovation, and Research & Development (R&D).
• Promote digitalization to enhance product reach, clinical evidence, and consumer engagement.
• Adhere to quality, transparency, and sustainability across manufacturing and supply chains.

• "1" - Traditional Chinese Medicine (core heritage).
• "4" - Oral Care, Skin Care, Orthopedics, Women's Health (targeted therapeutic & consumer categories).
• "1" - Digitalization (platforms, e-commerce, telehealth, data-driven R&D).

• Products: Expand SKU depth within 1+4+1 portfolio - target CAGR 12-15% for core TCM and personal care lines over 2023-2026.
• Innovation: Scale clinical validation and product reformulation-aim to increase pipeline projects from 8 to 18 by 2025.
• R&D: Move from formula optimization to mechanism research-double specialist R&D headcount and external collaborations by 2025.

• Manufacturing: Upgrade GMP lines and automation to support margin improvement and capacity growth (capex plan ~RMB 180 million through 2025).
• Digital: Deploy CRM, direct-to-consumer platforms, and telehealth partnerships to lift digital sales to 35% of revenue by 2025.
• Talent & Governance: Implement cross-functional squads for product-market fit and faster commercialization; strengthen compliance and ESG reporting.

• Patient-first: Safety, efficacy, and accessibility drive every decision.
• Innovation-led: Science and evidence underpin product evolution and new launches.
• Heritage-respectful: Preserve TCM principles while modernizing delivery and evidence standards.
• Integrity & Compliance: Meet regulatory, environmental, and quality benchmarks consistently.
• Collaboration: Partner with academic, clinical, and tech ecosystems to accelerate impact.

• Expand clinical trials to generate real-world evidence for flagship TCM formulas, targeting 3-5 peer-reviewed studies by 2025.
• Form alliances with universities and biotech firms to accelerate mechanism-of-action research and novel delivery technologies.

Chongqing Baiya Sanitary Products Co., Ltd. (003006.SZ) Vision Statement

• Integrity: A fundamental guiding value in all operations and stakeholder interactions; company-wide ethical training has reached over 90% of the workforce.
• Quality: Strict quality standards with a reported compliance rate of 98% in product quality assessments during the last fiscal year.
• Innovation: Core strategic driver - 12% of 2023 annual revenue was allocated to research and development, enabling the launch of multiple eco-friendly product lines.
• Customer Focus: Systematic customer feedback mechanisms produced a satisfaction rating of 4.8 out of 5 in 2024, informing product and service improvements.

• Governance and Ethics: Implementation of comprehensive ethical policies, reinforced by training programs and supplier audits to maintain supply-chain transparency.
• Sustainable Innovation: Focused R&D on recyclable materials and lower-carbon manufacturing processes; R&D allocation in 2023 prioritized eco-friendly product launches.
• Quality Assurance Systems: Multi-stage QC and external testing protocols supporting the 98% compliance metric and continuous improvement cycles.
• Customer Engagement: A structured feedback system and KPI-driven response workflow that contributed to the 4.8/5 satisfaction score and accelerated product iterations.