Chongqing Baiya Sanitary Products Co., Ltd.: history, ownership, mission, how it works & makes money

A Brief History of Chongqing Baiya Sanitary Products Co., Ltd.

Chongqing Baiya Sanitary Products Co., Ltd. was established in 1998 in Chongqing, China. The company specializes in the production of hygiene products, particularly feminine care and baby care items. As of 2022, Baiya holds a significant share of the domestic market for sanitary products, driven by its commitment to quality and innovation.

In 2020, Baiya Sanitary Products reported an operating revenue of approximately CN¥1.5 billion, marking a growth of 15% compared to the previous year. The company achieved a net profit of around CN¥200 million during the same period. This performance can be attributed to increased demand for personal hygiene products amid rising health awareness.

Over the years, Baiya has expanded its production capabilities and product lines. As of 2021, the company operates multiple manufacturing facilities across China, with a total production capacity exceeding 1 billion units annually. In 2023, Baiya was listed among the top 10 manufacturers in the sanitary products sector in China, competing with established brands such as Procter & Gamble and Kimberly-Clark.

Research and development have been pivotal in Baiya's trajectory. The company allocates about 5% of its annual revenue to R&D, which has facilitated advancements in product safety and efficacy. Baiya has also obtained various certifications, ensuring compliance with international hygiene standards.

In 2023, Baiya expanded its international market reach by exporting products to over 30 countries. The company reported international sales comprising approximately 20% of total revenue, demonstrating its growing global presence.

Baiya's commitment to sustainability is evident through its investment in eco-friendly materials and packaging. In 2021, the company launched a product line utilizing biodegradable materials, receiving positive feedback from environmentally conscious consumers.

Furthermore, Baiya has been recognized for its corporate social responsibility efforts. The company has initiated programs aimed at menstrual health education in rural areas, impacting over 100,000 women and girls since 2019.

A Who Owns Chongqing Baiya Sanitary Products Co., Ltd.

Chongqing Baiya Sanitary Products Co., Ltd. operates in the personal hygiene industry, primarily focused on the production of sanitary napkins and other hygiene products. The company is publicly traded on the Shenzhen Stock Exchange under the ticker symbol 002570.

As of the latest available data from Q3 2023, the major shareholders of Chongqing Baiya Sanitary Products Co., Ltd. include both institutional and private investors. Key ownership stakes are as follows:

In the fiscal year 2022, Chongqing Baiya Sanitary Products reported an annual revenue of approximately ¥1.02 billion (around $155 million), marking a year-on-year growth of 8.5%. The net profit attributable to shareholders was ¥120 million ($18 million), representing a net profit margin of 11.76%.

Market capitalization as of October 2023 is estimated to be around ¥3.5 billion (approximately $522 million). The stock price has shown a volatility with a year-to-date increase of 12%.

Chongqing Baiya's strategic initiatives include expanding its product line and enhancing production capacity, further positioning itself in the competitive hygiene products market. Recent investments focused on research and development, with a reported R&D expenditure of ¥50 million ($7.5 million) for 2022, emphasizing innovation in product safety and consumer needs.

The institution's influence is also notable, with significant institutional holdings shaping investment decisions and corporate governance. The top three institutional investors hold a combined 17% of total shares, indicating strong institutional confidence in the company’s growth trajectory.

Chongqing Baiya Sanitary Products Co., Ltd. Mission Statement

Chongqing Baiya Sanitary Products Co., Ltd. positions itself in the personal hygiene market with a clear mission focused on innovation, quality, and sustainability. The company’s mission statement emphasizes its dedication to providing high-quality sanitary products, which is evident in their product portfolio that includes feminine hygiene items, baby diapers, and adult incontinence products.

As of the latest report, Baiya’s product line consists of over 200 different sanitary items, showcasing their commitment to catering to diverse consumer needs.

The company operates with a vision to enhance the quality of life for its customers through superior hygiene products. An important aspect of their mission is sustainability—Baiya has initiated several environmentally friendly practices, including the use of biodegradable materials in their products.

Baiya’s recent investment in research and development reached approximately 200 million CNY, supporting their goal of continual product innovation and improvement. Their R&D efforts are geared toward developing products with enhanced absorbency and skin-friendliness, aligning with consumer preferences for comfort and efficiency.

The company also places significant emphasis on customer satisfaction and relies on feedback mechanisms to refine its offerings. In recent surveys, Baiya achieved a customer satisfaction rating of 92%, reflecting the effectiveness of their customer-centric approach.

Furthermore, Baiya actively engages in community outreach programs, aiming to educate the public on hygiene practices. In 2022 alone, they conducted over 100 educational workshops in various regions, directly impacting thousands of participants.

Through these initiatives, Chongqing Baiya Sanitary Products Co., Ltd. not only fulfills its mission but also positions itself as a leader in both market presence and corporate responsibility within the sanitary products industry.

How Chongqing Baiya Sanitary Products Co., Ltd. Works

Chongqing Baiya Sanitary Products Co., Ltd., established in 2001, specializes in the manufacturing and distribution of personal hygiene products, particularly feminine hygiene products such as sanitary napkins and panty liners. The company operates primarily in China but has also expanded its reach to international markets.

As of the latest financial year, Baiya reported a total revenue of approximately RMB 1.2 billion (around $180 million). The company has seen a steady growth trend with a compound annual growth rate (CAGR) of 10% over the past five years.

Baiya's product portfolio includes a range of products, with over 50 different SKUs designed to cater to various consumer preferences. The company's key products include:

• Ultra-thin sanitary napkins
• Heavy-flow sanitary napkins
• Daily panty liners
• Organic cotton sanitary products

In terms of production capacity, Baiya has a manufacturing facility capable of producing 3 million pieces per day. The factory is equipped with advanced technology and strictly adheres to quality control measures, ensuring that products meet national and international standards.

The company's distribution network is well-established, comprising over 10,000 retail outlets across various provinces in China. Additionally, Baiya has partnered with several e-commerce platforms like Alibaba and JD.com, contributing to online sales growth, which accounts for around 30% of total revenue.

Baiya invests significantly in research and development, allocating approximately 4.2% of its total revenue towards R&D initiatives aimed at product innovation and sustainability. The increasing demand for eco-friendly products has led the company to explore organic materials for its sanitary products.

In terms of market performance, Baiya's stock is listed on the Shenzhen Stock Exchange under the ticker code 002999. The stock price has shown resilience, increasing by 15% year-to-date, reflecting strong market confidence in the company’s growth potential.

Furthermore, Baiya has received several accolades for its commitment to quality and innovation, including the China Quality Award and recognition as a “Top Brand” in feminine hygiene products within China.

As the market for hygiene products continues to grow, driven by increasing awareness and demand for quality products, Chongqing Baiya Sanitary Products Co., Ltd. remains well-positioned to capitalize on these trends through its robust operational model, diversified product lines, and strategic marketing initiatives.

How Chongqing Baiya Sanitary Products Co., Ltd. Makes Money

Chongqing Baiya Sanitary Products Co., Ltd. primarily generates revenue through the manufacturing and sale of personal hygiene products. This segment encompasses a range of items, including sanitary napkins, panty liners, and other absorbent hygiene products. The company is known for its commitment to innovation and quality in its product offerings.

As of the latest financial reports, Baiya's revenue in 2022 was approximately 1.2 billion CNY (around 185 million USD), showcasing a growth of 15% year-over-year. The gross margin for the company stands at about 25%, reflecting its effective cost management strategies in production and supply chain operations.

The company has strategically focused on expanding its market share within China, where demand for personal hygiene products has been increasing due to rising health awareness and changing consumer behaviors. It has been reported that the market for sanitary products in China is expected to grow at a compound annual growth rate (CAGR) of 7% over the next five years.

Baiya leverages both online and offline sales channels to enhance its revenue streams. As of 2023, online sales contributed around 35% of total revenue, up from 25% in 2021. Conversely, offline sales continue to dominate but are growing at a slower pace due to shifting consumer preferences.

The diversification of product lines is another critical element in Baiya's revenue model. The company has introduced organic and eco-friendly hygiene products that appeal to environmentally conscious consumers, which has helped increase market penetration. This product line now accounts for around 15% of total sales, marking an upward trend in consumer preferences.

International expansion remains a key focus area. As of the end of 2022, exports accounted for approximately 10% of total revenue, with significant growth potential in Southeast Asian markets. The company's involvement in international exhibitions and partnerships aims to enhance brand visibility and increase foreign sales channels.

Lastly, Baiya invests significantly in marketing and brand loyalty programs, which are estimated to consume about 8% of its annual revenue. The company has successfully employed social media and influencer partnerships to reach younger demographics, which has resulted in such initiatives improving brand recognition and sales growth.