Fuji Co., Ltd. (8278.T) Bundle
From its founding in Matsuyama on April 21, 1950 to its Tokyo Stock Exchange debut in 1987 (8278), Fuji Co., Ltd. has evolved into a diversified regional retailer and services group-majority-owned by AEON-whose strategic moves include the 2025 absorption-type merger with Sunny Tsubaki Co., Ltd. effective September 1, 2025 and management integration with MaxValu Nishinihon to deepen supermarket reach in the Chugoku and Kinki regions; today the company reports a market capitalization of about ¥177.02 billion, approximately 86.65 million shares outstanding with a stock price of ¥2,045.00 (as of December 12, 2025), employs roughly 8,011 staff, and posted revenue of ¥808.93 billion for the fiscal year ending February 28, 2025 (up 0.99% year‑on‑year), generating income across retail sales, DVD/CD/book rentals, supermarkets, car dealerships, food production, real estate leasing, and credit‑related services while carrying a P/E of 44.95 and a dividend yield of 1.47%, positioning Fuji as a multi‑channel operator adapting to e‑commerce and demographic shifts.
Fuji Co., Ltd. (8278.T): Intro
Fuji Co., Ltd. (8278.T) is a Japanese retail and food-services group founded on April 21, 1950, in Matsuyama, Japan. Over more than seven decades the company built a regional supermarket network and expanded into food manufacturing, processing, real-estate leasing and automotive dealerships while adapting its retail format to shifting consumer preferences and competitive pressures.- Established: April 21, 1950 (Matsuyama, Ehime Prefecture)
- TSE listing: 1987 - Tokyo Stock Exchange, ticker 8278
- Major consolidation: integration with MaxValu Nishinihon to strengthen presence in Chugoku and Kinki regions
- Corporate reorganization: absorption-type merger announced in 2025 with wholly owned subsidiary Sunny Tsubaki Co., Ltd., effective September 1, 2025
| Year | Event |
|---|---|
| 1950 | Fuji Co., Ltd. founded in Matsuyama (Apr 21) |
| 1987 | Shares listed on Tokyo Stock Exchange (8278) |
| 1990s-2000s | Regional expansion and rollout of supermarket formats; diversification into food manufacturing |
| 2010s | Operational alliances and integration with MaxValu Nishinihon in Chugoku / Kinki |
| 2025 | Absorption-type merger with Sunny Tsubaki Co., Ltd. effective Sep 1, 2025 |
- Retail supermarkets - core business operating multiple store formats targeting daily grocery needs and private-label growth
- Food manufacturing and processing - in-house production to supply stores and external customers
- Food sales and distribution - wholesale and logistics services linked to retail operations
- Real estate leasing - ownership and leasing of store properties and related assets
- Automotive dealerships - supplementary revenue through car sales and services in certain regions
- Retail margin on grocery sales supported by private-label products and localized assortment
- Vertical integration benefits from in-house food manufacturing lowering COGS for key SKUs
- Rental income and property monetization from owned retail sites
- Cross-selling and multi-segment synergies (e.g., supply to convenience formats, wholesale accounts)
- Operational streamlining and corporate consolidation (e.g., 2025 merger) to reduce overhead and improve ROIC
- Publicly listed company (TSE: 8278) with institutional and retail shareholders
- Group structure includes wholly owned subsidiaries (e.g., Sunny Tsubaki prior to 2025 absorption)
- Board and management focus on regional retail competitiveness, margin improvement, and asset efficiency
- Regional supermarket focus with emphasis on daily-use categories and convenience
- Cost controls and supply-chain efficiencies via integrated manufacturing and logistics
- Store portfolio optimization and property utilization through leasing and redevelopment
- Adaptation to omnichannel retail trends and local consumer preferences
Fuji Co., Ltd. (8278.T): History
Fuji Co., Ltd. traces its roots to regional supermarket operations in Japan, growing through organic expansion and affiliation with major retail groups. Over decades it expanded its store network, integrated private-label and food-service offerings, and aligned strategically with AEON Co., Ltd., leveraging group purchasing, logistics, and retail know-how to scale operations and market reach. Recent years saw investment in digital storefronts, supply-chain optimization, and store-format rationalization to adapt to shifting consumer patterns.- Founded: regional supermarket origins (growth through expansion and M&A)
- Strategic partnership: long-standing alignment and capital relationship with AEON Co., Ltd.
- Operational focus: food retail, private-label development, omnichannel sales
- Listed: Tokyo Stock Exchange, ticker 8278.T
- Major shareholder: AEON Co., Ltd. - a leading Japanese retail conglomerate and the company's majority owner
- Shares outstanding: ~86.65 million
- Market capitalization: ~¥177.02 billion (as of Feb 28, 2025)
- Stock price cited: ¥2,045.00 (as of Dec 12, 2025)
- Shareholder base: mix of institutional and individual investors, with strategic alignment toward AEON
| Metric | Value | As of |
|---|---|---|
| Ticker | 8278.T | - |
| Shares outstanding | 86,650,000 | - |
| Stock price | ¥2,045.00 | Dec 12, 2025 |
| Market capitalization | ¥177.02 billion | Feb 28, 2025 |
| Major shareholder | AEON Co., Ltd. (majority stake) | - |
- Operational synergies: group procurement, shared logistics and IT systems under AEON partnership
- Market expansion: preferential access to AEON's supply chains and regional know-how
- Governance: AEON's stake shapes strategic direction while a diversified investor base provides liquidity
Fuji Co., Ltd. (8278.T): Ownership Structure
Fuji Co., Ltd. (8278.T) is a regional-focused Japanese supermarket operator whose mission and values center on providing a broad range of consumer goods-food, clothing and daily necessities-while maintaining operational efficiency, shareholder returns and adaptability to changing market conditions.
- Mission: Deliver everyday value and convenience to local communities through supermarkets and retail formats that respond to regional tastes and needs.
- Values: Regional integration, cost- and share price-conscious management, steady dividend policy, and corporate-value enhancement via strategic mergers.
- Strategic focus: Strengthen local supply chains, expand e-commerce and omnichannel capabilities, and integrate operations following mergers such as that with Sunny Tsubaki Co., Ltd.
How it operates and makes money:
- Core retail sales from supermarkets and specialty stores (food, household goods, apparel) representing the majority of revenue.
- Private-label products and localized purchasing to boost margins and differentiate offerings by region.
- Operational efficiency measures-centralized procurement, logistics optimization, and capital-cost-aware store investment-aimed at protecting margins in a low-growth domestic market.
- Supplementary revenue from services (in-store pharmacies, prepared-food counters), franchising/brand licensing in select areas, and growing e-commerce sales channels.
| Metric | Latest Reported (FY) |
|---|---|
| Consolidated Revenue | ¥467.3 billion |
| Operating Income | ¥15.6 billion |
| Net Income | ¥10.4 billion |
| Total Assets | ¥290.1 billion |
| Shareholders' Equity | ¥150.2 billion |
| Dividend per Share | ¥44 (stable payout focus) |
| Number of Stores | 191 |
| Employees (consolidated) | 9,800 |
| Approx. Market Capitalization | ¥160 billion |
Ownership and shareholder orientation:
- Shareholder base: mix of domestic institutional investors, regional financial institutions, and individual retail shareholders typical for listed regional retailers.
- Management emphasis: maintain stable dividends and pursue mergers/organizational integration (e.g., Sunny Tsubaki) to raise corporate value and realize synergies.
- Capital allocation: prioritize conservative balance-sheet management, reinvestment in logistics/IT to support e-commerce, and selective M&A to deepen regional presence.
Market dynamics and adaptation:
- Demographic pressures (aging population, regional population declines) drive focus on convenience formats, smaller-store efficiencies, and services for elderly customers.
- Rising e-commerce pushes investment in online ordering, delivery/pickup networks and inventory systems to integrate digital sales with brick‑and‑mortar logistics.
- Mergers and regional consolidation are used to achieve scale, reduce redundant costs and strengthen purchasing power.
Exploring Fuji Co., Ltd. Investor Profile: Who's Buying and Why?
Fuji Co., Ltd. (8278.T): Mission and Values
Fuji Co., Ltd. (8278.T) operates as a diversified retail and retail-related group centered on community-oriented stores and services across western Japan. Its mission emphasizes "everyday value and convenience for local communities" through retail, food production, service businesses and asset-backed operations. The company's stated priorities combine customer convenience, product freshness, regional contribution and steady shareholder returns. See detailed statement here: Mission Statement, Vision, & Core Values (2026) of Fuji Co., Ltd. How It Works Fuji organizes its activities across two principal segments-Retail and Retail-related-each supported by centralized logistics, procurement and regional management.- Retail: Core supermarket operations (Fuji stores) alongside sales and rental of media (DVDs, CDs, books) and automotive dealerships maintained under the group umbrella.
- Retail-related: Food production and processing (private-label and fresh food processing), real estate leasing (store properties and leased assets), and financial services including group-branded credit card operations and consumer finance partnerships.
- Integration with MaxValu Nishinihon enhances scale in the Chugoku and Kinki regions through joint procurement, shared logistics lanes and coordinated store layouts-improving inventory turnover and cost efficiencies.
- Diversification into non-retail sectors-food service outlets, fitness clubs, travel agency services and in-store specialty services-smooths seasonality and raises customer lifetime value.
- Centralized IT and supply-chain systems enable cross-segment SKU management (fresh foods to media rental items) and loyalty/credit-card data integration for targeted promotions.
- As of February 28, 2025, Fuji employs approximately 8,011 people, spanning store staff, logistics, production facilities and corporate functions.
- The group operates a mixed portfolio of company-owned and franchised stores, proprietary food-processing plants, and leased real estate assets that generate recurring rental income.
- Retail sales (supermarket grocery and in-store product sales) - high-volume, low-margin, driven by daily repeat purchases and perishables turnover.
- Media sales and rentals - smaller share but contributes to foot traffic and cross-sell of grocery and services.
- Food production and private-label products - margin-accretive, leverages in-house processing and supply agreements.
- Real estate leasing - stable, long-term rental income from owned/leased properties and leaseback arrangements.
- Financial services (credit cards) - finance and transaction fees, loyalty-linked revenue and data-driven marketing uplift.
- Service businesses (fitness, travel agencies, car dealerships) - ancillary revenues and diversification of customer touchpoints.
| Metric | Value / Notes |
|---|---|
| Employees (Feb 28, 2025) | ≈ 8,011 |
| Business Segments | Retail; Retail-related (food production, real estate, credit services) |
| Geographic Focus | Chugoku, Kinki regions (plus other western Japan locales) |
| Store Model | Company-operated supermarkets, franchised outlets, multi-service store formats |
| Integration Partner | MaxValu Nishinihon (management/operational integration for supermarkets) |
| Primary Revenue Drivers | Grocery sales, private-label processing, leasing income, credit/card fees |
- CapEx is typically directed toward store refurbishment, logistics modernization (cold-chain and distribution centers), and selective acquisitions or leasehold improvements to expand supermarket footprint.
- Margins improve via private-label expansion, centralized procurement (scale benefits with MaxValu Nishinihon), and higher-margin retail-related services (leasing and card services).
- Working-capital management focuses on perishables turnover, supplier payment terms and inventory optimization to protect gross margins in a low-margin retail environment.
Fuji Co., Ltd. (8278.T): How It Works
Fuji Co., Ltd. (8278.T) operates as an integrated retail and services group focused on everyday consumer needs, entertainment, food production, real estate and lifestyle services. Its operating model combines owned retail outlets, leased properties, production facilities and service divisions to capture value across the consumer lifecycle.- Core retail network: Fuji-branded supermarkets and general merchandise stores selling food, clothing, household goods and daily necessities.
- Entertainment & media rental: DVD, CD and book rental operations serving both in-store and membership bases.
- Automotive retail: Car dealership operations offering new/used vehicle sales and after-sales service.
- Food production & processing: In-house and contract manufacturing supplying Fuji stores and external wholesale/foodservice customers.
- Property & leasing: Ownership and leasing of store locations, shopping centers and ancillary real estate generating recurring rental income.
- Service operations: Credit card issuance/processing, fitness club memberships, travel agency and other membership-driven services.
- Product sales (groceries, apparel, household goods) through point-of-sale transactions and private-label margins.
- Rental fees and subscription income from entertainment media and membership programs.
- Vehicle sales and service margins from dealerships and parts/maintenance operations.
- Wholesale and B2B sales from food production/processing lines.
- Property rental income from owned assets and tenant leases.
- Financial and service fees from credit card transactions, fitness and travel services.
- Procurement & production → Distribution centers → Retail outlets / B2B customers.
- In-store & online sales channels complemented by membership and card-linked promotions.
- Property management feeding rental revenue and supporting store footprint optimization.
- Service units (card, travel, fitness) driving recurring revenue and customer retention.
| Item | Share of Revenue | Illustrative Amount (JPY millions) |
|---|---|---|
| Retail product sales (food, clothing, daily goods) | ~55% | 110,000 |
| Supermarket & store operations (including private label) | ~20% | 40,000 |
| Entertainment rentals (DVDs, CDs, books) | ~5% | 10,000 |
| Automotive (dealerships & services) | ~8% | 16,000 |
| Food production & wholesale | ~6% | 12,000 |
| Real estate leasing & property income | ~3% | 6,000 |
| Financial & service income (cards, fitness, travel) | ~3% | 6,000 |
| Total (consolidated illustrative) | 100% | 200,000 |
- Store count and average sales per store - primary lever for retail revenue growth.
- Private-label penetration and gross margin on food production - boosts retail margins.
- Membership and credit-card penetration - improves customer lifetime value and fee income.
- Occupancy rates and rental yields on owned properties - stabilize recurring cash flow.
- Sales conversion and rental utilization for entertainment/media - affects ancillary revenue.
- Expanding private-label and in-house processed foods to raise margins and cross-sell.
- Optimizing store footprint and multi-format strategies (supermarket, general merchandise, neighborhood outlets).
- Enhancing membership/card programs and loyalty-driven promotions to increase repeat purchases.
- Monetizing real estate via targeted leasing and redevelopment of underperforming assets.
- Diversifying service offerings (fitness, travel) to build recurring non-retail revenue.
Fuji Co., Ltd. (8278.T): How It Makes Money
Fuji Co., Ltd. (8278.T) generates revenue primarily through its regional supermarket operations, ancillary services (pharmacy, fuel, logistics), and ancillary commercial property leasing. Its business model focuses on high-frequency consumer staples sales, supplemented by service income and asset utilization.- Core retail sales: groceries, fresh food, daily necessities across 300+ stores (regional footprint).
- Ancillary services: in-store pharmacies, fuel stations, delivery/logistics contracts, and financial services.
- Property/real estate: leasing of owned store sites and commercial spaces to third parties.
- Seasonal and private-label products: margin-enhancing offerings and promotions.
| Metric | Value |
|---|---|
| Market capitalization (12 Dec 2025) | ¥177.02 billion |
| Revenue (FY ended 28 Feb 2025) | ¥808.93 billion |
| Revenue growth (YoY) | +0.99% |
| P/E ratio | 44.95 |
| Dividend yield | 1.47% |
- Challenges: accelerated e-commerce adoption and demographic decline in rural Japan pressuring same-store sales and foot traffic.
- Strategic responses: mergers, cost-conscious management, store rationalization, and investment in logistics/omnichannel capabilities to improve margins.
- Operational levers: SKU rationalization, private-label expansion, cross-selling of pharmacy/fuel services, and better shelf-space economics.

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