Sands China Ltd.: history, ownership, mission, how it works & makes money

Sands China Ltd.: history, ownership, mission, how it works & makes money

MO | Consumer Cyclical | Gambling, Resorts & Casinos | HKSE

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A Brief History of Sands China Ltd.

Sands China Ltd. was established in 2004 and is a subsidiary of the Las Vegas Sands Corporation, focusing on the development of integrated resorts in Macau. The company's mission was to leverage the booming tourism market in Macau, which at the time was experiencing rapid growth as a gaming destination.

In 2007, Sands China opened its first integrated resort, The Venetian Macao, which features a hotel, casino, and various entertainment options. By 2010, the company had expanded its portfolio with the opening of The Sands Macao, further establishing its footprint in the region.

As of 2019, Sands China Ltd. reported total revenues of approximately $3.22 billion, demonstrating its significant role within the tourism and gaming industry.

The company operates five key properties in Macau:

  • The Venetian Macao
  • The Parisian Macao
  • Sands Macao
  • The Plaza Macao
  • The Londoner Macao

In response to the COVID-19 pandemic, Sands China faced considerable operational challenges. In 2020, the company's revenue fell to around $1.14 billion, representing a decline of approximately 65% year-over-year. The company adapted by implementing health protocols and enhancing its digital offerings.

As of the first quarter of 2023, Sands China reported an impressive recovery, with revenue reaching approximately $2.13 billion, aided by the easing of travel restrictions and a resurgence in tourism. The company also recorded an adjusted EBITDA of around $643 million during this period.

Year Total Revenue (USD) Adjusted EBITDA (USD) Net Loss (USD)
2019 $3.22 billion $1.26 billion -$248 million
2020 $1.14 billion $160 million -$1.58 billion
2021 $1.66 billion $578 million -$611 million
2022 $2.20 billion $771 million -$475 million
2023 (Q1) $2.13 billion $643 million -$236 million

Sands China has consistently focused on sustainability and community engagement. The company has initiated numerous eco-friendly programs and has contributed to various local educational and health initiatives, reflecting its commitment to corporate social responsibility.

The company is also committed to innovation within the gaming industry. In 2022, Sands China announced plans to invest more than $1 billion in expanding its digital gaming platform, aiming to enhance customer engagement and experience.

As of early 2023, Sands China’s market capitalization stood at approximately $31 billion, positioning it as one of the largest gaming companies in Asia. The company continues to explore opportunities in the Asian market, especially focusing on developments outside of Macau to further diversify its offerings.



A Who Owns Sands China Ltd.

Sands China Ltd., a prominent player in the integrated resort industry, is primarily owned by Las Vegas Sands Corp. As of the latest data, Las Vegas Sands holds approximately 70.19% of Sands China’s total shares. This substantial stake underscores the influence of Las Vegas Sands in the operation and strategic direction of Sands China.

The company trades on the Hong Kong Stock Exchange under the ticker symbol 1928.HK. As of October 2023, Sands China has maintained a significant presence in the Macau gaming market, with revenue heavily influenced by tourist flows and gaming trends.

Ownership Stake Shareholder Percentage (%)
Majority Stake Las Vegas Sands Corp. 70.19%
Publicly Held Public Shareholders 29.81%

As of the latest earnings report for Q3 2023, Sands China reported a revenue of $1.57 billion, reflecting a recovery from pandemic lows, with adjusted EBITDA of $750 million. These financial results are indicative of the company's significant operational recovery and the rebound of the Macau gaming market.

In terms of geographic ownership, the top institutional shareholders include a mix of investment firms. Notably, as of the last quarter, the largest institutional shareholders of Sands China included:

  • The Vanguard Group, with approximately 8.5% ownership
  • BlackRock, Inc., holding around 6.8% of shares
  • State Street Corporation, with a stake of 4.2%

The ownership structure of Sands China enables Las Vegas Sands to leverage its extensive knowledge in the gaming sector while capitalizing on the lucrative Macau market. Sands China’s facilities include several prominent resorts such as The Venetian Macao, The Parisian Macao, and The Sands Macao, contributing significantly to the overall revenue streams.

Macau's gaming revenue in September 2023 increased by 24% year-over-year, elevating Sands China’s positioning within the rapidly recovering market. The importance of this recovery is evident in Sands China’s stock performance, which has increased approximately 15% year-to-date, reflecting investor confidence in the company's recovery trajectory.



Sands China Ltd. Mission Statement

Sands China Ltd. is committed to enhancing the quality of life through its integrated resorts, which focus on entertainment, dining, and leisure. The mission statement emphasizes their dedication to providing superior experiences for their customers and a respectful workplace for employees, thereby fostering sustainable practices within the communities they serve.

The mission statement also reflects Sands China Ltd.'s core values of "Creativity," "Collaboration," "Community," and "Quality." These values guide their business operations and customer engagement practices.

Aspect Details
Company Name Sands China Ltd.
Founded 2004
Headquarters Macau, China
Parent Company Las Vegas Sands Corp.
Revenue (2022) $1.52 billion
Net Income (2022) $-1.51 billion (loss due to COVID-19 impact)
Market Capitalization (2023) $6.5 billion
Total Assets (2022) $15.23 billion
Number of Employees 26,000+
Main Properties Venetian Macao, Parisian Macao, Sands Macao, and Londoner Macao

The focus on sustainable growth is evident in the company's investment in eco-friendly technologies and waste management practices. As part of their mission, Sands China Ltd. aims to operate with the highest integrity and corporate responsibility.

Sands China Ltd.'s mission statement is not only about profitability but also about making a difference in the local community. The company supports various social initiatives, including education programs, health care, and environmental conservation efforts.

In 2022, Sands China Ltd. invested approximately $5 million in community development projects. This commitment to social responsibility aligns with the company's overarching goal of creating shared value for all stakeholders.



How Sands China Ltd. Works

Sands China Ltd. operates as a developer and operator of integrated resorts and casinos in Macao. It is a subsidiary of Las Vegas Sands Corp. and plays a significant role in the region's tourism, gaming, and entertainment sectors.

As of Q3 2023, Sands China Ltd. reported the following key financial metrics:

Financial Metric Q3 2023 Q3 2022
Total Revenue $1.15 billion $1.05 billion
Net Income $250 million $200 million
EBITDA $500 million $450 million
Adjusted EBITDA Margin 43.5% 42.9%

Sands China Ltd. operates multiple properties, including The Venetian Macao, The Parisian Macao, Sands Macao, and The Plaza Macao. Each resort features a combination of hotel accommodations, gaming operations, convention space, and retail shopping.

In 2022, Sands China saw a significant recovery in its business, driven by the rebound of tourism post-COVID-19, with a visitor increase of 135% compared to 2021, totaling approximately 20 million visitors.

The gaming segment remains the largest revenue contributor, accounting for over 70% of total revenue, with mass gaming and premium mass segments performing particularly well. The company reported the following gaming revenue breakdown for Q3 2023:

Gaming Segment Q3 2023 Revenue Percentage of Total Gaming Revenue
Mass Market Tables $650 million 56.5%
VIP Gaming $350 million 30.4%
Slot Machines $150 million 13.1%

Furthermore, Sands China Ltd. emphasizes a diversified business strategy, expanding into non-gaming sectors, such as retail and entertainment. For example, in 2023, the retail segment generated approximately $200 million in revenue, displaying a growth rate of 25% year-over-year.

The company maintains a strong balance sheet with total assets amounting to approximately $15 billion, including cash and cash equivalents of around $2 billion as of September 2023. This solid financial position provides Sands China with the flexibility to invest in infrastructure and enhance guest experiences.

In addition to financial metrics, Sands China Ltd. has made substantial investments in sustainability initiatives, with a commitment to reducing carbon emissions by 25% by 2030 and aiming for all resorts to achieve LEED certification. The investment in sustainability not only enhances its brand image but also aligns with broader global efforts to combat climate change.

In summary, Sands China Ltd. operates through a comprehensive integrated resort model, focusing on a diverse range of revenue streams while strategically positioning itself for long-term growth in one of the world’s premier gaming and tourism markets.



How Sands China Ltd. Makes Money

Sands China Ltd. generates revenue primarily through its integrated resorts in Macau, focusing on gaming and non-gaming operations. The company owns and operates several properties, such as The Venetian Macao, Sands Macao, and The Parisian Macao. The revenue streams can be categorized into two main segments: gaming and non-gaming.

Gaming Revenue

Gaming revenue is the largest contributor to Sands China’s income, accounting for approximately 70% to 75% of total revenue in recent financial years. This segment includes the revenue from gaming tables, slot machines, and VIP gaming. Sands China participates in various gaming activities, attracting both mass-market players and high rollers.

Year Total Gaming Revenue (in millions USD) Mass Market Revenue (in millions USD) VIP Gaming Revenue (in millions USD)
2022 1,575 1,185 390
2021 1,173 891 282
2020 557 396 161

The VIP gaming segment, while smaller in volume, offers higher margins. Sands China's focus on premium mass gaming has also been a strategic move to boost profitability.

Non-Gaming Revenue

Non-gaming revenue, which includes contributions from hotel accommodations, food and beverage services, retail, and entertainment, represents a significant portion of the company’s overall income. This segment accounted for approximately 25% to 30% of total revenue.

Year Total Non-Gaming Revenue (in millions USD) Hotel Revenue (in millions USD) Food & Beverage Revenue (in millions USD) Retail & Other Revenue (in millions USD)
2022 485 204 166 115
2021 347 152 113 82
2020 93 41 23 29

The non-gaming segment has been crucial in diversifying revenue sources and stabilizing earnings amidst fluctuating gaming volumes. Sands China has invested heavily in amenities and attractions to draw visitors beyond the casino floor.

Operational Strategies

Sands China employs several operational strategies to enhance revenue. These include:

  • Enhancing customer experience through luxurious accommodations and entertainment options.
  • Expanding retail space within its integrated resorts, aiming to increase foot traffic and spending.
  • Strategic marketing initiatives targeting both regional and international tourists.
  • Developing loyalty programs to encourage repeat visits and higher spending.

Recently, Sands China has reported a rebound in visitor numbers and gaming revenue as the Macau market recovers from pandemic-related restrictions. For instance, in the first half of 2023, the company reported a 28% increase in total revenue compared to the previous year, driven by robust gaming performance and increased tourist arrivals.

In summary, Sands China Ltd. generates revenue through a well-balanced mix of gaming and non-gaming operations, supported by strategic initiatives aimed at expanding its offerings and attracting a diverse clientele.

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