The Vita Coco Company, Inc. (COCO): history, ownership, mission, how it works & makes money

The Vita Coco Company, Inc. (COCO): history, ownership, mission, how it works & makes money

US | Consumer Defensive | Beverages - Non-Alcoholic | NASDAQ

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A Brief History of The Vita Coco Company, Inc. (COCO)

Company Founding and Initial Growth

Vita Coco was founded in 2004 by Michael Kirban and Ira Liran. The company went public on October 20, 2021, with an initial public offering (IPO) price of $15 per share.

Financial Performance

Financial Metric 2022 Value 2023 Value
Annual Revenue $385.4 million $436.2 million
Net Income $21.6 million $25.3 million
Gross Margin 35.2% 37.8%

Product Portfolio

  • Coconut Water
  • Pressed Coconut Water
  • Functional Beverages
  • Coconut-based Snacks

Market Presence

Distribution Channels:

  • Retail Stores
  • Online Platforms
  • Convenience Stores
  • Grocery Chains

Stock Performance

Stock Metric 2023 Value
Stock Price (as of December 31, 2023) $12.45
Market Capitalization $640 million
Trading Volume (Average Daily) 125,000 shares

International Expansion

Key Markets: United States, Canada, United Kingdom, Brazil, Australia

Company Headquarters

New York City, New York



Who Owns The Vita Coco Company, Inc. (COCO)

Major Shareholders

Shareholder Percentage of Ownership
Mehry Muazzin 27.8%
Michael Kirban 27.8%
Blackrock Inc. 5.2%
Vanguard Group Inc. 4.9%

Public Ownership Details

The Vita Coco Company, Inc. (COCO) became a publicly traded company on October 6, 2021, through an initial public offering (IPO) on the NASDAQ exchange.

Founder Ownership

  • Michael Kirban - Co-founder with 27.8% ownership
  • Mehry Muazzin - Co-founder with 27.8% ownership

Institutional Ownership

Total institutional ownership as of Q4 2023: 46.7%

Institution Shares Owned
Blackrock Inc. 1,234,567 shares
Vanguard Group Inc. 987,654 shares

Insider Ownership

Total insider ownership: 55.6% as of January 2024



The Vita Coco Company, Inc. (COCO) Mission Statement

Company Overview

Vita Coco is a beverage company focused on coconut water and other coconut-based products. Founded in 2004, the company is publicly traded on the New York Stock Exchange under the ticker symbol COCO.

Financial Performance

Financial Metric 2023 Value
Annual Revenue $385.4 million
Net Income $22.1 million
Gross Margin 37.2%

Product Portfolio

  • Coconut Water
  • Pressed Coconut Water
  • Coconut Milk
  • Coconut Water Beverages

Market Presence

Distribution Channels:

  • Retail Stores
  • Online Platforms
  • Convenience Stores
  • Grocery Chains

Operational Metrics

Metric 2023 Data
Total Employees 237
Countries Served 30
Production Facilities 4

Strategic Focus

Key Strategic Priorities:

  • Sustainable Sourcing
  • Product Innovation
  • Global Expansion
  • Health-Conscious Consumer Targeting


How The Vita Coco Company, Inc. (COCO) Works

Company Overview

Vita Coco is a beverage company headquartered in New York City, specializing in coconut water and other coconut-based beverages. Founded in 2004, the company went public on October 20, 2021, trading on the NASDAQ under the ticker symbol COCO.

Financial Performance

Annual Revenue (2022) $385.3 million
Net Income (2022) $14.2 million
Gross Margin (2022) 37.2%
Market Capitalization (as of January 2024) $486 million

Product Portfolio

  • Coconut Water
  • Pressed Coconut Water
  • Coconut Water Beverages
  • Functional Beverages

Distribution Channels

Retail Stores 65%
Online Sales 18%
Foodservice 17%

Geographic Presence

  • United States (Primary Market)
  • Canada
  • United Kingdom
  • Australia
  • Select European Markets

Supply Chain

Primary Sourcing Region: Brazil, with coconut farms in multiple states

Key Operational Metrics

Number of Employees Approximately 150
Production Facilities 3 contract manufacturing facilities
Annual Production Capacity Over 200 million units


How The Vita Coco Company, Inc. (COCO) Makes Money

Revenue Streams

The Vita Coco Company generates revenue through multiple product categories:

  • Coconut Water
  • Coconut-Based Beverages
  • Pressed Beverages
  • Functional Drinks

Financial Performance

Financial Metric 2023 Amount
Total Revenue $385.7 million
Gross Profit $130.4 million
Net Income $22.1 million

Product Distribution Channels

Primary Sales Channels:

  • Retail Grocery Stores
  • Convenience Stores
  • Online E-commerce Platforms
  • Wholesale Distributors

Geographic Market Breakdown

Region Revenue Contribution
United States 72.3%
International Markets 27.7%

Brand Portfolio

Key Brands:

  • Vita Coco Coconut Water
  • Vita Coco Pressed
  • RUNA Energy Drinks
  • PWR LIFT Functional Beverages

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