Creative Realities, Inc. (CREX): History, Ownership, Mission, How It Works & Makes Money

Ever wondered how digital signage and media solutions are transforming industries? Creative Realities, Inc. (CREX), a leading provider in this space, might just be the answer. With a record full-year revenue of $50 million in 2024 and an annual recurring revenue run rate of $16.8 million, how does Creative Realities, Inc. operate and generate revenue, and what makes it a key player in the digital marketing technology landscape?

From its history and ownership to its mission and operational model, this article dives deep into Creative Realities, Inc., exploring its unique position in the market. Read on to discover how this Louisville, Kentucky-based company enhances customer engagement across various sectors, including retail, sports, entertainment, and more, and how it's setting new standards for live venue experiences, as demonstrated by its recent modernization of Rogers Arena, marking its first major Canadian sports and entertainment deployment.

Creative Realities, Inc. (CREX) History

Creative Realities, Inc. Founding Timeline

Year established

Creative Realities, Inc. was established in 1997.

Original location

The company was originally located in Louisville, Kentucky.

Founding team members

While specific names of the original founding members are not widely publicized, the company was built on a vision for digital signage solutions.

Initial capital/funding

Information regarding the initial capital and funding of Creative Realities in 1997 is not readily available in the current search results.

Creative Realities, Inc. Evolution Milestones

Creative Realities, Inc. Transformative Moments

• Strategic Acquisitions: The acquisitions of Wireless Ronin Technologies, Reflect Systems, and Allure Global Solutions were pivotal in expanding the company's service offerings, market presence, and technological capabilities.
• Leadership Changes: The appointment of Rick Mills as CEO in 2020 marked a shift towards a more growth-oriented and operationally efficient strategy.
• Focus on Innovation: Creative Realities has consistently focused on innovation in digital signage and customer experience solutions, adapting to changing market demands and technological advancements.
• Cybersecurity Integration: The acquisition of the SAFE division of Ayon CyberSecurity in 2023 demonstrates a proactive approach to integrating cybersecurity solutions into digital signage offerings, addressing growing concerns about data безопасности.

Learn more about CREX Exploring Creative Realities, Inc. (CREX) Investor Profile: Who’s Buying and Why?

Creative Realities, Inc. (CREX) Ownership Structure

Understanding the ownership structure of Creative Realities, Inc. provides insights into the company's control and governance. The company's shares are distributed among various types of shareholders, influencing its strategic direction and decision-making processes.

Creative Realities, Inc.'s Current Status

Creative Realities, Inc. is a publicly traded company, meaning its shares are available for purchase by the general public on the stock market. This allows a wide range of investors to own a portion of the company. Additional details about the company and its investors can be found here: Exploring Creative Realities, Inc. (CREX) Investor Profile: Who’s Buying and Why?

Creative Realities, Inc.'s Ownership Breakdown

The ownership of Creative Realities, Inc. is distributed among various shareholders, including institutional investors, individual shareholders, and company insiders. The following table summarizes the approximate ownership percentages as of fiscal year 2024 data:

Creative Realities, Inc.'s Leadership

The leadership team of Creative Realities, Inc. is responsible for the strategic direction and day-to-day operations of the company. Key members of the leadership team typically include:

• CEO (Chief Executive Officer): Leads the overall strategy and direction of the company.
• CFO (Chief Financial Officer): Manages the company's financial operations, including financial planning, reporting, and investor relations.
• COO (Chief Operating Officer): Oversees the company's day-to-day operations and ensures efficiency.
• Other Key Executives: Including heads of sales, marketing, technology, and other critical departments.

The specific individuals holding these positions can be found on the Creative Realities, Inc. website or in their official filings with the Securities and Exchange Commission (SEC) as of April 2025. These leaders play a crucial role in guiding the company's strategy and ensuring its success in the digital signage and technology solutions market.

Creative Realities, Inc. (CREX) Mission and Values

Creative Realities, Inc. aims to deliver innovative digital solutions and immersive experiences, focusing on customer satisfaction and growth.

Creative Realities, Inc. Core Purpose

Official mission statement

Creative Realities does not have a formal, publicly declared mission statement. However, based on their activities and areas of focus, their mission can be inferred as:

• To transform spaces into dynamic, engaging environments through innovative digital display solutions.
• To empower businesses to connect with their audiences in meaningful ways, driving measurable results and enhancing brand experiences.
• To deliver comprehensive, end-to-end services, from initial concept and design to deployment, management, and support, ensuring seamless integration and optimal performance.

Vision statement

Similar to the mission statement, Creative Realities, Inc. doesn't have an explicitly published vision statement. Nonetheless, a vision can be derived from their strategic goals and market positioning:

• To be the leading provider of digital signage solutions, renowned for innovation, quality, and customer satisfaction.
• To revolutionize how brands communicate and interact with their customers, creating immersive experiences that captivate and inspire.
• To expand their global footprint, bringing their expertise and solutions to businesses worldwide, and fostering long-term partnerships built on trust and mutual success.

Company slogan/tagline

Creative Realities does not have a widely publicized official slogan or tagline. However, reflecting their business activities, potential taglines could include:

• 'Transforming Spaces, Engaging Audiences.'
• 'Experience Innovation.'
• 'The Future of Digital Engagement.'

To gain more insights into Creative Realities, Inc., explore this detailed investor profile: Exploring Creative Realities, Inc. (CREX) Investor Profile: Who’s Buying and Why?

Creative Realities, Inc. (CREX) How It Works

Creative Realities, Inc. (CREX) delivers digital solutions to improve customer experiences by providing a mix of software, hardware, and services.

Creative Realities, Inc.'s Product/Service Portfolio

Creative Realities, Inc.'s Operational Framework

Creative Realities, Inc. operates through a structured framework that integrates various elements to deliver comprehensive digital solutions:

• Solution Design and Planning: CREX collaborates with clients to understand their specific needs and objectives, developing customized digital solutions that align with their brand and goals.
• Software Development: The company develops and deploys software solutions for content management, device monitoring, and network operations.
• Hardware Integration: CREX integrates appropriate hardware components, such as displays, touchscreens, and interactive kiosks, to create engaging customer experiences.
• Content Creation and Management: CREX offers content creation services, ensuring that digital signage and interactive displays deliver relevant and engaging content to target audiences.
• Network Operations Center (NOC): CREX operates a 24/7 NOC that provides proactive monitoring, issue resolution, and technical support to ensure the reliability and performance of digital signage networks.

Creative Realities, Inc.'s Strategic Advantages

Creative Realities, Inc. maintains several strategic advantages that enable its success in the digital solutions market:

• End-to-End Solutions: CREX offers a comprehensive suite of services, including strategy, software, hardware, content, and support, providing clients with a single point of contact for all their digital signage needs.
• Industry Expertise: With experience across diverse industries such as retail, automotive, and healthcare, CREX possesses deep insights into the unique requirements of each sector.
• Scalable Solutions: CREX's solutions are designed to scale, accommodating the needs of both small businesses and large enterprises with extensive networks of digital displays.
• Focus on Innovation: CREX invests in research and development to stay at the forefront of digital technology, offering clients access to the latest innovations in interactive experiences and digital signage solutions.
• Recurring Revenue Model: CREX generates recurring revenue through software subscriptions, managed services, and support contracts, providing a stable and predictable revenue stream.

For more insights into the investors behind Creative Realities, Inc., check out this profile: Exploring Creative Realities, Inc. (CREX) Investor Profile: Who’s Buying and Why?

Creative Realities, Inc. (CREX) How It Makes Money

Creative Realities, Inc. generates revenue primarily through providing digital signage solutions, which includes software, hardware, and related services to various industries.

Creative Realities, Inc.'s Revenue Breakdown

The company's revenue is derived from diverse streams, each contributing uniquely to its financial performance. Note that the percentages and trends are based on available information and may vary.

Creative Realities, Inc.'s Business Economics

Creative Realities, Inc. operates in the digital signage industry, where project size, scope, and complexity influence pricing. Here are key aspects of their business economics:

• Project-Based Pricing: The company typically prices its solutions on a project basis, considering factors like software customization, hardware requirements, installation complexities, and ongoing support.
• Recurring Revenue: A significant portion of revenue comes from software subscriptions and managed services, providing a stable and predictable income stream.
• Gross Margins: Gross margins vary depending on the mix of hardware, software, and services sold. Software and services generally yield higher margins compared to hardware.
• Market Position: The company differentiates itself through innovative solutions and strong client relationships, allowing for premium pricing in certain segments.

Creative Realities, Inc.'s Financial Performance

Analyzing Creative Realities, Inc.'s financial performance involves looking at key indicators that reflect the company's operational efficiency and profitability.

• Revenue Growth: Monitoring year-over-year revenue growth helps assess the company's ability to expand its market presence and increase sales. For example, in 2024, Creative Realities reported revenue of $26.2 million, representing a 24.4% increase compared to 2023.
• Gross Profit Margin: Evaluating the gross profit margin indicates the profitability of the company's products and services. In 2024, the gross profit was $9.8 million, or 37.3% of revenue, compared to $7.2 million, or 34.1% of revenue, for the year 2023.
• Operating Expenses: Keeping track of operating expenses, including sales, marketing, and administrative costs, is crucial for understanding the company's cost structure. Operating expenses in 2024 increased to $14.9 million compared to $12.2 million in 2023, primarily driven by higher sales and marketing expenses.
• Net Loss: Monitoring the net loss helps to understand the overall financial health of the company. The net loss for 2024 was $5.3 million, an improvement compared to a net loss of $5.9 million for 2023.
• Cash Flow: Examining cash flow from operations, investing, and financing activities provides insights into the company's liquidity and financial stability.

To gain more insight into the investors, consider reading: Exploring Creative Realities, Inc. (CREX) Investor Profile: Who’s Buying and Why?

Creative Realities, Inc. (CREX) Market Position & Future Outlook

Creative Realities, Inc. is navigating a dynamic market landscape, focusing on expanding its footprint in the digital signage and interactive technology sectors. The company aims to leverage strategic partnerships and innovative solutions to enhance its market position and drive future growth.

Competitive Landscape

Opportunities & Challenges

Industry Position

Creative Realities, Inc. holds a significant position within the digital signage industry, focusing on delivering comprehensive solutions and building strategic alliances. To delve deeper into the foundational principles that guide the company, explore: Mission Statement, Vision, & Core Values of Creative Realities, Inc. (CREX).

• The company emphasizes innovation and customer-centric solutions.
• CREX is actively pursuing growth through strategic partnerships and expansion into new markets.
• Their commitment to providing end-to-end digital signage solutions differentiates them from competitors.