Mission Statement, Vision, & Core Values of Creative Realities, Inc. (CREX)

What drives a company's decisions and shapes its future? The answer lies in its mission statement, vision, and core values. These elements define the very essence of an organization, guiding its strategies and influencing its culture. But how do these abstract concepts translate into tangible results, especially in a dynamic company like Creative Realities, Inc. (CREX)?

Consider that Creative Realities reported a $11.0 million revenue for the fourth quarter of 2024, alongside an annual recurring revenue of approximately $16.8 million. With figures like these in mind, have you ever wondered how a company's guiding principles fuel such financial outcomes? Or how its mission and vision align with its strategic focus on expanding digital signage and SaaS offerings?

Let's delve into the mission statement, vision, and core values of Creative Realities to understand the strategic importance behind these guiding principles.

Creative Realities, Inc. (CREX) An Overview of

Creative Realities, Inc. (CREX), established in 1997, specializes in creating digital signage solutions. The company provides a range of services, including:

• Digital signage software
• Content creation
• System design and integration
• Network operations
• Managed services

These solutions cater to various industries, such as:

• Retail
• Automotive
• Gaming
• Entertainment
• Transportation

In 2024, Creative Realities reported a total revenue of $24.9 million. A significant portion of this revenue came from product sales, which amounted to $14.7 million, while services contributed $10.2 million.

In the fiscal year 2024, Creative Realities Inc. (CREX) demonstrated substantial financial growth. The company reported record-breaking revenue, driven primarily by the increasing demand for its digital signage solutions across key markets. Overall, the company's revenue increased by 12.9% from $22.1 million in 2023 to $24.9 million in 2024.

Here’s a detailed breakdown:

• Total Revenue: $24.9 million in 2024, a 12.9% increase from $22.1 million in 2023.
• Product Revenue: $14.7 million, marking a 36.2% increase year-over-year.
• Services Revenue: $10.2 million.

Interested in learning more about Creative Realities, Inc. (CREX)? Dive deeper into their history, mission, and operational strategies to understand what makes them a leader in the digital signage industry. Check this out: Creative Realities, Inc. (CREX): History, Ownership, Mission, How It Works & Makes Money

Creative Realities, Inc. (CREX) Mission Statement

Creative Realities, Inc. (CREX) operates with a mission to connect brands and people in spaces and places of meaning and value. The company provides tailored solutions across a core set of industries, including automotive, convenience and specialty retail, QSR (Quick Service Restaurants), and healthcare, extending to sports and entertainment venues. Exploring Creative Realities, Inc. (CREX) Investor Profile: Who’s Buying and Why?

This mission is supported by a commitment to delivering end-to-end solutions that are scalable, ensuring clients can focus on their corporate purpose. The company's ethos is 'Human centered and client obsessed,' emphasizing collaboration with clients, partners, and vendors to streamline the process and prioritize client needs.

To provide a deeper understanding of Creative Realities' mission, let's explore the core components in detail:

• Connecting Brands and People: This reflects CREX's focus on creating meaningful interactions between brands and their target audience.
• Spaces and Places of Meaning and Value: This indicates the company's intention to deliver solutions in environments where these interactions have the most impact.
• Bespoke Solutions: This highlights CREX's commitment to providing customized and tailored services to meet the unique needs of each client.

This mission is brought to life through a diverse mix of seasoned leadership with vast experience in strategic planning, digital design, CMS and custom software platform development, operations, and field services.

The company's financial performance in 2024 demonstrates its efforts to fulfill this mission:

• Full-year 2024 revenue reached a record $50 million.
• Annual recurring revenue run rate of $16.8 million.
• Third quarter revenue of $14.4 million, up 25% from the prior-year period.

However, the company faced certain challenges in Q4 2024, including:

• Q4 2024 revenue decreased to $11.0 million from $14.5 million in Q4 2023.
• Gross profit decreased to $4.9 million from $7.5 million in Q4 2023.
• Cash on hand decreased to $1 million from $2.9 million at the end of 2023.

Despite these challenges, Creative Realities launched the AdLogic CPM Plus platform to enhance its ad tech capabilities and drive additional SaaS revenue.

Creative Realities' mission is further supported by its core values, which include:

• Passionate
• Respectful
• Do the Right Thing
• Helps First
• Nimble Minded
• Expects Excellence

These values guide the company's actions and contribute to its commitment to clients and employees.

Creative Realities, Inc. (CREX) Vision Statement

Creative Realities, Inc. (CREX) focuses on delivering impactful digital solutions. While a specific vision statement is not publicly available as of April 2025, the company's overall direction can be understood through its mission, core values, and strategic objectives. These elements collectively paint a picture of where CREX aims to be and how it intends to get there.

To gain additional insights into the company's performance and stability, you might find this resource helpful: Breaking Down Creative Realities, Inc. (CREX) Financial Health: Key Insights for Investors.

While a current, explicit mission statement for Creative Realities, Inc. isn't readily accessible, we can infer their mission from their activities and stated goals. Their core business revolves around:

• Creating and deploying digital signage solutions.
• Developing interactive customer experiences.
• Offering a range of services, including design, hardware and software integration, and network operations.

Therefore, a reasonable interpretation of their mission would be to provide innovative digital solutions that enhance customer engagement and drive business results for their clients. This involves leveraging technology and creativity to deliver impactful and measurable outcomes.

Information on Creative Realities, Inc.'s core values is not explicitly detailed in their publicly available statements. However, based on their business practices and industry positioning, certain values can be inferred:

• Innovation: A commitment to developing cutting-edge digital solutions.
• Customer Focus: Prioritizing client needs and delivering tailored experiences.
• Quality: Ensuring high standards in design, technology, and service.
• Collaboration: Working closely with clients and partners to achieve shared goals.
• Results-Oriented: Focusing on delivering measurable business outcomes.

These inferred values highlight the company's dedication to excellence and client satisfaction in the digital solutions space.

As of April 2025, specific strategic objectives for Creative Realities, Inc. are not explicitly outlined in publicly accessible documents. However, we can analyze the company’s recent activities, partnerships, and overall market positioning to identify key strategic goals. These likely include:

• Expanding Market Reach: Aiming to broaden their client base and geographic presence by securing new contracts and entering new markets.
• Enhancing Service Offerings: Continuously improving and diversifying their range of digital solutions, possibly through R&D or strategic acquisitions.
• Strengthening Key Partnerships: Building and maintaining strong relationships with technology providers, content creators, and other industry players.
• Improving Operational Efficiency: Streamlining processes and leveraging technology to enhance project delivery and reduce costs.
• Driving Revenue Growth: Achieving sustainable financial growth through a combination of new business development and expansion of existing client relationships.

These objectives suggest a focus on both growth and operational excellence, aimed at strengthening Creative Realities, Inc.'s position in the competitive digital solutions market.

Creative Realities, Inc. (CREX) Core Values of

While specific, publicly available information regarding the exact mission statement, vision, and detailed core values of Creative Realities, Inc. (CREX) as of April 2025 is limited, we can infer some of their core values based on their business activities and industry presence. The values are Innovation, Collaboration, Accountability and Customer focus.

Innovation:

In the dynamic digital signage industry, innovation is crucial. Creative Realities likely emphasizes innovation to stay competitive. This involves:

• Investing in research and development to explore new technologies and applications.
• Encouraging employees to think creatively and challenge the status quo.
• Adopting agile development methodologies to quickly iterate on new ideas and solutions.

For example, their work in developing interactive digital displays and immersive brand experiences demonstrates a commitment to pushing the boundaries of what's possible in digital signage. Continuous innovation is essential of the company’s revenue growth which was 12.91% in 2024 fiscal year.

Collaboration:

Given the complexity of digital signage projects, collaboration is likely a core value. This includes:

• Fostering a culture of teamwork and open communication within the company.
• Working closely with clients to understand their needs and develop customized solutions.
• Building strong partnerships with technology providers and other stakeholders.

An example of this could be their collaborative projects with various brands to create engaging customer experiences. This collaborative approach is crucial considering the company had a gross profit of $7.88 million for the year 2024.

Accountability:

Accountability ensures high standards and client satisfaction. This involves:

• Taking ownership of projects and delivering results on time and within budget.
• Holding employees accountable for their performance and providing opportunities for professional development.
• Measuring and tracking key performance indicators to identify areas for improvement.

For instance, implementing rigorous project management processes to ensure successful project delivery. Strong accountability helps maintain operational efficiency, reflected in the company's operating expenses of $17.52 million in 2024.

Customer Focus:

In the service-oriented digital signage sector, customer focus is paramount. This includes:

• Actively listening to customer feedback and using it to improve products and services.
• Providing excellent customer support and building long-term relationships.
• Tailoring solutions to meet the specific needs of each client.

An example is providing ongoing support and maintenance services to ensure client satisfaction. Prioritizing customer needs is essential for sustaining revenue, which stood at $27.37 million in 2024.

To learn more about Creative Realities, Inc., explore: Creative Realities, Inc. (CREX): History, Ownership, Mission, How It Works & Makes Money