Dana Incorporated (DAN): History, Ownership, Mission, How It Works & Makes Money

Ever wondered how Dana Incorporated (DAN) navigates the complex world of vehicle propulsion and energy management? With preliminary 2024 sales of approximately $10.3 billion and an adjusted EBITDA of about $885 million, Dana maintains a strong presence in the mobility market. But how exactly does this company, with a history stretching back to 1904, operate and generate revenue, and what are its plans for future growth and value creation? Keep reading to find out.

Dana Incorporated (DAN) History

Dana Incorporated Founding Timeline

Year established

The company was established in 1904.

Original location

The company was founded in Metuchen, New Jersey.

Founding team members

Clarence W. Spicer was the founder of the company.

Initial capital/funding

The initial capital or funding amount is not explicitly mentioned in the provided context.

Dana Incorporated Evolution Milestones

Dana Incorporated Transformative Moments

• Focus on Electrification: In recent years, the company has significantly invested in electric vehicle (EV) technology. This includes developing e-axles, e-transmissions, and battery management systems. This strategic shift addresses the growing demand for electric propulsion solutions in the automotive and commercial vehicle markets.
• Global Expansion: The company has expanded its global footprint through strategic acquisitions and partnerships. These moves have allowed it to enter new markets, access advanced technologies, and better serve its international customer base.
• Product Diversification: Originally focused on universal joints, the company has diversified its product portfolio to include axles, driveshafts, transmissions, and thermal management systems. This diversification reduces its dependence on any single product line and allows it to offer comprehensive solutions to its customers.
• Technological Innovation: Continuous investment in research and development has enabled the company to stay at the forefront of technological advancements in the automotive industry. This includes developing lightweight materials, improving fuel efficiency, and enhancing vehicle performance.

For more in-depth insights into the investors and motivations behind the company, explore Exploring Dana Incorporated (DAN) Investor Profile: Who’s Buying and Why?

Dana Incorporated (DAN) Ownership Structure

As a publicly traded company, the ownership of Dana Incorporated is distributed among various shareholders, including institutional investors, individual investors, and company insiders. This structure reflects a blend of diverse interests that influence the company's governance and strategic direction.

Dana Incorporated's Current Status

Dana Incorporated is a publicly held company, trading on the New York Stock Exchange (NYSE) under the ticker symbol DAN. This means that its shares are available for purchase by the general public, and the company is subject to the regulations and reporting requirements of the U.S. Securities and Exchange Commission (SEC).

Dana Incorporated's Ownership Breakdown

The ownership of Dana Incorporated is distributed among various shareholders. Here's a breakdown:

Dana Incorporated's Leadership

Dana Incorporated is led by a team of experienced executives and directors who guide the company's strategy and operations. As of April 2025, key members of the leadership team include:

• James Kamsickas: Chairman and Chief Executive Officer
• Timothy Kraus: Senior Vice President and Chief Financial Officer

The Board of Directors includes individuals with diverse backgrounds and expertise, providing oversight and guidance to the management team.

For more insights into the company's financial performance, see: Breaking Down Dana Incorporated (DAN) Financial Health: Key Insights for Investors

Dana Incorporated (DAN) Mission and Values

Dana Incorporated aims to improve the efficiency, performance, and sustainability of vehicles and machines worldwide. The company's core values emphasize integrity, collaboration, inclusion, and a passion for winning, shaping its approach to innovation and customer service.

Dana Incorporated's Core Purpose

Official mission statement

Dana Incorporated's mission statement is:

• 'Improve the Efficiency, Performance, and Sustainability of Vehicles and Machines.'

This mission statement reflects Dana's commitment to:

• Efficiency: Enhancing the operational effectiveness of vehicles and machinery.
• Performance: Boosting the capabilities and reliability of its products.
• Sustainability: Promoting environmentally responsible solutions.

Vision statement

Dana Incorporated's vision statement is to be a global leader in providing power conveyance and energy-management solutions.

This vision encompasses several key areas:

• Global Leadership: Aspiring to be a top player in the industry.
• Power Conveyance: Focusing on technologies that efficiently transmit power.
• Energy-Management Solutions: Offering products that optimize energy use and reduce waste.

Company slogan/tagline

Dana Incorporated's tagline is 'Powering Motion.'

The tagline encapsulates Dana's role in:

• Enabling Movement: Providing the essential components that allow vehicles and machines to operate.
• Driving Innovation: Continuously developing new technologies to improve performance and efficiency.
• Supporting Industries Worldwide: Serving a diverse range of sectors with its products and services.

To gain more insights into Dana Incorporated, check out this detailed investor profile: Exploring Dana Incorporated (DAN) Investor Profile: Who’s Buying and Why?

Dana Incorporated (DAN) How It Works

Dana Incorporated designs and manufactures highly engineered solutions for improving the efficiency, performance, and sustainability of powered vehicles and machinery. Serving both on-highway and off-highway markets, Dana supplies drivetrain and e-propulsion systems, power technologies, and aftermarket solutions.

Dana Incorporated's Product/Service Portfolio

Dana Incorporated's Operational Framework

Dana operates through three main business segments:

• Light Vehicle Driveline Technologies: Focuses on designing, engineering, manufacturing, and assembling driveline systems and components for light vehicles.
• Commercial Vehicle Driveline Technologies: Delivers drivetrain systems and components for medium- and heavy-duty trucks, buses, and off-highway vehicles.
• Power Technologies: Provides power technologies and solutions for on-highway, off-highway, and industrial markets.

Key operational processes include:

• Engineering and Innovation: Investing in research and development to create advanced technologies that meet evolving customer needs and regulatory requirements. In 2024, Dana invested $137 million in engineering expenses.
• Global Manufacturing: Operating manufacturing facilities strategically located around the world to support local markets and optimize supply chain efficiency. Dana has operations in 31 countries.
• Supply Chain Management: Managing a complex global supply chain to ensure timely delivery of high-quality components and materials.
• Customer Collaboration: Working closely with original equipment manufacturers (OEMs) to develop customized solutions that integrate seamlessly into their vehicles and equipment.

For insights into the company's financial performance, see: Breaking Down Dana Incorporated (DAN) Financial Health: Key Insights for Investors

Dana Incorporated's Strategic Advantages

• Technological Leadership: Dana's commitment to innovation and engineering excellence enables it to develop cutting-edge solutions that address key industry trends such as electrification and fuel efficiency.
• Global Presence: With operations in numerous countries, Dana can serve customers around the world, adapt to regional market dynamics, and leverage cost-effective manufacturing locations.
• Diverse Product Portfolio: Dana's broad range of products and services allows it to serve multiple markets and reduce its reliance on any single industry or customer.
• Strong Customer Relationships: Dana has long-standing relationships with leading OEMs, built on trust, collaboration, and a track record of delivering high-quality solutions.
• Focus on Sustainability: Dana is committed to developing sustainable solutions that reduce emissions, improve fuel economy, and promote environmental responsibility. In 2024, Dana reduced its greenhouse gas emissions by 15% compared to its 2019 baseline.

Dana Incorporated (DAN) How It Makes Money

Dana Incorporated primarily generates revenue by designing, engineering, and manufacturing driveline systems, power technologies, and aftermarket solutions for vehicle manufacturers across various industries.

Dana Incorporated's Revenue Breakdown

Dana Incorporated operates through three main segments, each contributing differently to its overall revenue. Here’s a breakdown based on the 2024 fiscal year:

Dana Incorporated's Business Economics

Dana Incorporated's business economics are influenced by several key factors:

• Pricing Strategies: Dana employs a cost-plus pricing strategy, where the price of products and services is determined by adding a markup to the cost of production. This ensures profitability while remaining competitive in the market.
• Economic Fundamentals: The company's performance is closely tied to the overall health of the automotive, commercial vehicle, and off-highway equipment industries. Economic upturns typically lead to increased demand for vehicles and equipment, boosting Dana's revenue.
• Global Presence: With operations in numerous countries, Dana benefits from diversification, reducing its reliance on any single market. This global footprint allows the company to capitalize on growth opportunities worldwide.

Dana Incorporated's Financial Performance

Dana Incorporated's financial performance can be assessed through the following key metrics:

• Revenue Growth: In 2024, Dana reported revenue of $12.87 billion, reflecting a growth of 4.4% compared to $12.33 billion in 2023. This indicates a positive trajectory in sales and market penetration.
• Net Income: The company’s net income for 2024 stood at $281 million, showcasing improved profitability driven by operational efficiencies and strategic cost management.
• Gross Profit Margin: Dana’s gross profit margin remained robust at approximately 21.4%, highlighting the company's ability to manage production costs effectively.
• Cash Flow: Dana generated substantial cash flow from operations, allowing it to invest in research and development, acquisitions, and shareholder returns.
• Debt Management: Dana maintains a balanced approach to debt management, ensuring financial stability while pursuing growth opportunities.

To gain more insights into Dana Incorporated, explore Mission Statement, Vision, & Core Values of Dana Incorporated (DAN).

Dana Incorporated (DAN) Market Position & Future Outlook

stands as a prominent player in the global automotive and industrial sectors, with a focus on drivetrain and e-propulsion systems. As of April 2025, the company is navigating a dynamic market landscape, balancing growth opportunities with potential challenges. For an in-depth look at the company's financial performance, you can explore Breaking Down Dana Incorporated (DAN) Financial Health: Key Insights for Investors.

Competitive Landscape

Opportunities & Challenges

Industry Position

• is a key supplier to major automotive and industrial manufacturers worldwide.
• The company is actively investing in research and development to stay ahead of technological advancements, particularly in electrification.
• has a global manufacturing and distribution network, allowing it to serve customers in diverse markets efficiently.
• The company emphasizes sustainability and is working to reduce its environmental footprint through various initiatives.