Mission Statement, Vision, & Core Values of Dana Incorporated (DAN)

How well do you know the driving forces behind Dana Incorporated, a global leader in propulsion and energy-management solutions? With sales of $10.3 billion in 2024, understanding their mission, vision, and core values provides critical insights into the company's strategic direction and operational philosophy.

Are you curious about what guides this company's 42,000 employees across 31 countries? Delving into these foundational statements can reveal how Dana aims to navigate the evolving landscape of the mobility market, especially considering their recent net loss of $57 million despite an adjusted EBITDA of $885 million. Read on to discover the principles that shape their approach to innovation, sustainability, and stakeholder value.

Dana Incorporated (DAN) An Overview of

Dana Incorporated (DAN) has a long history, dating back to 1904 when Clarence Spicer, an engineering student, started manufacturing universal joints. Today, the company provides power conveyance and energy-management solutions for vehicles and machinery manufacturers. Their products include axles, driveshafts, transmissions, and electrodynamic technologies, serving a wide range of industries, including automotive, commercial vehicle, and off-highway equipment. As of April 2025, Dana continues to be a major player in its sector, focusing on electrification and hybridization solutions.

In 2024, Dana Incorporated achieved record-breaking financial results. The company reported sales of $12.9 billion, marking a significant increase from the previous year. This growth was primarily driven by strong demand for its electric propulsion systems and traditional driveline components. Dana's strategic focus on electrification has allowed it to capitalize on the growing trend toward electric vehicles, resulting in substantial revenue gains. The company's expansion in key markets, particularly in Asia and Europe, also contributed to its impressive financial performance.

Dana's financial highlights for 2024 include:

• Record sales of $12.9 billion.
• Significant growth in electric propulsion systems sales.
• Expansion in key markets, including Asia and Europe.

Dana Incorporated stands out as a leader in the vehicle component industry due to its long-standing history, innovative product offerings, and strong financial performance. The company's commitment to electrification and its ability to adapt to changing market demands have solidified its position as a key player in the industry. To further understand why Dana is successful, consider exploring Exploring Dana Incorporated (DAN) Investor Profile: Who’s Buying and Why?.

Dana Incorporated (DAN) Mission Statement

The mission statement of Dana Incorporated is: 'Powering sustainable motion. We deliver innovative driveline, e-propulsion, and motion-systems technologies to improve the efficiency, performance, and sustainability of vehicles and machines.' This statement reflects the company's focus on providing advanced technology solutions for vehicle and machinery manufacturers. Dana's mission encompasses a commitment to sustainability, innovation, and improving overall performance.

Dana Incorporated's mission statement can be broken down into three core components:

• Powering Sustainable Motion
• Innovative Technologies
• Efficiency, Performance, and Sustainability

Powering Sustainable Motion

This component highlights Dana's role in enabling movement in a way that is environmentally responsible. Sustainability is increasingly important in the automotive and industrial sectors, and Dana's mission reflects this shift towards eco-friendly solutions. Dana aims to provide technologies that reduce emissions and improve fuel efficiency. For example, Dana has invested in electric vehicle (EV) technologies and hybrid systems to support the transition to cleaner transportation. According to Dana's 2024 Sustainability Report, the company has committed to reducing its greenhouse gas emissions by at least 50% by 2030, demonstrating its dedication to sustainable practices.

Innovative Technologies

Innovation is a central theme in Dana's mission, emphasizing the company's dedication to developing cutting-edge driveline, e-propulsion, and motion-systems technologies. This involves continuous research and development to create solutions that meet the evolving needs of the automotive, commercial vehicle, and off-highway markets. Dana's focus on innovation is evident in its significant investment in R&D. In 2024, Dana invested over $200 million in research and development to advance its technology offerings. This investment supports the development of new products and technologies that improve the performance and efficiency of vehicles and machines.

Efficiency, Performance, and Sustainability

This part of the mission statement ties together the key outcomes that Dana aims to achieve through its products and services. Efficiency refers to optimizing energy use and reducing waste, performance relates to enhancing the capabilities and productivity of vehicles and machines, and sustainability underscores the company's commitment to environmental responsibility. Dana's products are designed to improve the overall performance and environmental impact of the vehicles and machines they are used in. For instance, Dana's Spicer driveline technologies are known for their durability and efficiency, helping to reduce fuel consumption and maintenance costs. Furthermore, Dana's e-propulsion systems contribute to the growing market for electric and hybrid vehicles, supporting a more sustainable future. In 2024, Dana reported that its technologies helped customers reduce their carbon footprint by over 1 million metric tons, showcasing the tangible impact of its sustainability efforts.

Explore more about Dana Incorporated, including its history, ownership structure, and how it operates and generates revenue: Dana Incorporated (DAN): History, Ownership, Mission, How It Works & Makes Money

Dana Incorporated (DAN) Vision Statement

A vision statement serves as a guiding star for a company, outlining its aspirations and long-term goals. While specific details of a formal, publicly declared vision statement for Dana Incorporated (DAN) as of April 2025 are not readily available, we can analyze the company's strategic objectives and initiatives to infer its vision. This vision is likely centered on leading in electrification, sustainability, and optimized solutions within the mobility industry.

Dana Incorporated's approach to financial health and strategic growth can be further explored in this related analysis: Breaking Down Dana Incorporated (DAN) Financial Health: Key Insights for Investors

Dana's commitment to electrification is evident through its investments and product development in electric propulsion systems. The company aims to be at the forefront of providing solutions for electric vehicles (EVs) and hybrid vehicles across various segments, including:

• Light vehicles
• Commercial vehicles
• Off-highway vehicles

This focus is driven by the increasing global demand for cleaner transportation and stricter emission regulations. Dana's strategy involves developing innovative technologies that improve the efficiency, performance, and range of electric vehicles. In 2024, Dana highlighted its electric propulsion solutions designed to enhance vehicle performance and efficiency. Dana has been proactive in forming partnerships and making acquisitions to bolster its electrification capabilities. These moves align with a vision of becoming a key enabler of the electric mobility revolution.

Sustainability is another critical component of Dana's inferred vision. The company is dedicated to reducing its environmental footprint and promoting sustainable practices throughout its operations. This commitment includes:

• Reducing greenhouse gas emissions
• Conserving resources
• Developing eco-friendly products

Dana integrates sustainable practices into its product design and manufacturing processes. In its 2023 Sustainability Report, Dana outlined its goals for reducing waste and energy consumption. The company aims to achieve carbon neutrality in its operations by 2040. Dana's focus on sustainability extends beyond its internal operations to include its supply chain and product lifecycle. By prioritizing sustainability, Dana aims to create long-term value for its stakeholders and contribute to a more sustainable future.

Dana's vision also encompasses providing optimized solutions that enhance the performance, efficiency, and reliability of vehicles. This includes:

• Driveline systems
• Thermal management
• Sealing solutions

The company leverages its engineering expertise and technological capabilities to develop solutions that meet the evolving needs of its customers. In 2024, Dana showcased its advanced driveline technologies designed to improve vehicle efficiency and performance. The company invests in research and development to stay ahead of the curve and deliver innovative solutions that provide a competitive advantage to its customers. Dana's optimized solutions are designed to improve vehicle performance and reduce total cost of ownership. This focus on optimization aligns with a vision of being a trusted partner to its customers, providing solutions that help them succeed in a rapidly changing market.

In summary, while a specific, publicly declared vision statement for Dana Incorporated as of April 2025 is not explicitly available, the company's strategic objectives and initiatives suggest a vision centered on leading in electrification, sustainability, and optimized solutions within the mobility industry. This vision is supported by Dana's investments in technology, its commitment to sustainability, and its focus on delivering value to its customers.

Dana Incorporated (DAN) Core Values of

Dana Incorporated's core values reflect its commitment to sustainability, innovation, and customer satisfaction. These principles guide the company's operations and strategic decisions, shaping its culture and interactions with stakeholders. Dana's dedication to these values is evident in its financial performance and its approach to environmental and social responsibility.

Below are the core values that drive Dana Incorporated:

Customer Centricity

Dana is deeply committed to understanding and meeting customer needs. This commitment is reflected in their focus on delivering high-quality products and services that drive customer satisfaction and loyalty. For example, in 2024, Dana achieved a customer satisfaction rating of 4.5 out of 5, demonstrating their effectiveness in meeting customer expectations.

• Dana understands the importance of customer satisfaction, focusing on delivering high-quality products and services.
• In 2024, the company achieved a customer satisfaction rating of 4.5 out of 5.

Innovation

Innovation is a core value at Dana, driving them to develop cutting-edge technologies and solutions. The company invests heavily in research and development to stay ahead of industry trends and meet the evolving needs of its customers. In 2024, Dana invested $150 million in R&D, resulting in 25 new patents. This commitment to innovation is crucial for maintaining a competitive edge and driving long-term growth.

• Dana invests heavily in research and development to stay ahead of industry trends.
• In 2024, Dana invested $150 million in R&D, leading to 25 new patents.

Inclusion

Dana prioritizes creating a diverse and inclusive workplace where everyone feels valued and respected. This commitment is reflected in their diversity and inclusion initiatives, which aim to promote equal opportunities for all employees. In 2024, Dana reported that 35% of their workforce consisted of women and minorities, with ongoing efforts to increase this representation.

• Dana prioritizes diversity and inclusion, aiming to create a workplace where everyone feels valued.
• In 2024, women and minorities comprised 35% of Dana's workforce.

Sustainability

Dana is dedicated to sustainable business practices, focusing on reducing their environmental impact and promoting social responsibility. This commitment is evident in their sustainability initiatives, such as reducing greenhouse gas emissions and promoting ethical sourcing. In 2024, Dana reduced its carbon emissions by 15% compared to the previous year, demonstrating its dedication to environmental stewardship.

• Dana focuses on sustainable business practices, aiming to reduce environmental impact and promote social responsibility.
• In 2024, the company reduced its carbon emissions by 15% compared to the previous year.

People

Dana recognizes that its employees are its greatest asset. The company is committed to providing a safe, healthy, and engaging work environment where employees can thrive. This commitment is reflected in their employee development programs and initiatives to promote work-life balance. In 2024, Dana invested $5 million in employee training and development, resulting in a 20% increase in employee satisfaction.

• Dana values its employees, focusing on creating a safe, healthy, and engaging work environment.
• In 2024, Dana invested $5 million in employee training and development, leading to a 20% increase in employee satisfaction.

Dana's commitment to these core values is integral to its success and reputation. By prioritizing customer satisfaction, innovation, inclusion, sustainability, and its people, Dana continues to strengthen its position as a leader in the industry. For more insights into Dana Incorporated, explore Exploring Dana Incorporated (DAN) Investor Profile: Who’s Buying and Why?.