Deckers Outdoor Corporation (DECK): history, ownership, mission, how it works & makes money

Deckers Outdoor Corporation (DECK): history, ownership, mission, how it works & makes money

US | Consumer Cyclical | Apparel - Footwear & Accessories | NYSE

Deckers Outdoor Corporation (DECK) Bundle

Get Full Bundle:
$12 $7
$12 $7
$12 $7
$12 $7
$25 $15
$12 $7
$12 $7
$12 $7
$12 $7

TOTAL:



A Brief History of Deckers Outdoor Corporation (DECK)

Company Overview

Deckers Outdoor Corporation (DECK) is a global footwear and apparel company headquartered in Goleta, California. The company was founded in 1973 and is publicly traded on the New York Stock Exchange.

Financial Performance

Fiscal Year Revenue Net Income Earnings Per Share
2023 $3.18 billion $571.3 million $16.48
2022 $3.06 billion $542.1 million $15.51

Key Brands

  • UGG
  • Teva
  • Hoka One One
  • Sanuk
  • Koolaburra

Market Presence

Global Distribution: Products sold in over 50 countries worldwide

Stock Performance

Stock Symbol Current Price (2024) Market Capitalization 52-Week Range
DECK $644.52 $7.2 billion $325.28 - $755.56

Operational Metrics

  • Total employees: Approximately 3,500
  • Retail stores: 180 globally
  • E-commerce platforms: Active in multiple regions

Brand Performance

Brand 2023 Revenue Growth Rate
UGG $1.92 billion 12.4%
Hoka $1.46 billion 22.7%


Who Owns Deckers Outdoor Corporation (DECK)

Major Institutional Shareholders

Shareholder Shares Owned Percentage
The Vanguard Group, Inc. 4,783,526 14.23%
BlackRock Inc. 3,942,803 11.74%
Dimensional Fund Advisors LP 2,487,870 7.41%
Massachusetts Financial Services 2,176,150 6.48%

Top Insider Ownership

  • Dave Powers (President & CEO): 182,520 shares
  • Steven J. Fasching (CFO): 52,644 shares
  • Thomas A. George (Independent Director): 27,370 shares

Ownership Distribution

Public Float: 91.5% of total shares

Institutional Ownership: 87.6%

Insider Ownership: 3.9%

Major Shareholders Details

Total Outstanding Shares: 33,573,000

Market Capitalization: $7.92 billion (as of January 2024)



Deckers Outdoor Corporation (DECK) Mission Statement

Corporate Overview

Deckers Outdoor Corporation (DECK) is a global footwear and apparel company headquartered in Goleta, California. As of fiscal year 2023, the company reported:

Financial Metric Value
Total Revenue $3.18 billion
Net Income $520.1 million
Market Capitalization $7.92 billion

Brand Portfolio

Deckers manages several prominent brands:

  • UGG
  • Teva
  • Hoka One One
  • Sanuk
  • Koolaburra

Strategic Focus Areas

The company's mission statement emphasizes:

  • Global Brand Expansion
  • Innovation in Footwear Technology
  • Sustainable Product Development

Financial Performance Highlights

Brand 2023 Revenue Growth Rate
UGG $1.92 billion 12.3%
Hoka $1.14 billion 32.7%


How Deckers Outdoor Corporation (DECK) Works

Company Overview

Deckers Outdoor Corporation (DECK) is a global footwear and apparel company headquartered in Goleta, California. As of 2024, the company operates with a market capitalization of $6.42 billion.

Brand Portfolio

Deckers manages several prominent footwear and apparel brands:

  • UGG
  • Hoka One One
  • Teva
  • Sanuk
  • Koolaburra

Financial Performance

Financial Metric 2023 Value
Annual Revenue $3.12 billion
Net Income $472.6 million
Gross Margin 52.3%
Operating Cash Flow $509.3 million

Distribution Channels

Deckers utilizes multiple sales channels:

  • Direct-to-Consumer (DTC) - 38% of total revenue
  • Wholesale - 62% of total revenue
  • E-commerce platforms
  • Retail stores
  • International distributors

Global Presence

Deckers operates in multiple regions:

Region Percentage of Revenue
United States 71%
Europe 15%
Asia Pacific 10%
Other International Markets 4%

Stock Performance

DECK stock traded at $483.57 as of January 2024, with a 52-week range of $285.56 to $571.86.

Product Categories

Major product segments:

  • Performance Outdoor Footwear
  • Casual Footwear
  • Lifestyle Apparel
  • Accessories


How Deckers Outdoor Corporation (DECK) Makes Money

Brand Portfolio

Deckers Outdoor Corporation generates revenue through the following key brands:

  • UGG
  • Hoka One One
  • Teva
  • Sanuk

Revenue Breakdown

Brand Annual Revenue (2023) Percentage of Total Revenue
UGG $1.93 billion 62.3%
Hoka One One $1.06 billion 34.2%
Teva $121 million 3.9%
Sanuk $33 million 1.1%

Sales Channels

Deckers generates revenue through multiple distribution channels:

  • Wholesale
  • Direct-to-Consumer (DTC)
  • E-commerce

Distribution Channel Breakdown

Channel Revenue (2023) Percentage
Wholesale $1.68 billion 54.2%
Direct-to-Consumer $1.22 billion 39.4%
E-commerce $190 million 6.1%

Geographic Revenue

Region Revenue (2023) Percentage
United States $2.41 billion 77.8%
International Markets $689 million 22.2%

Financial Performance

Deckers Outdoor Corporation total revenue for fiscal year 2023: $3.1 billion

Net income for fiscal year 2023: $442.7 million

DCF model

Deckers Outdoor Corporation (DECK) DCF Excel Template

    5-Year Financial Model

    40+ Charts & Metrics

    DCF & Multiple Valuation

    Free Email Support


Disclaimer

All information, articles, and product details provided on this website are for general informational and educational purposes only. We do not claim any ownership over, nor do we intend to infringe upon, any trademarks, copyrights, logos, brand names, or other intellectual property mentioned or depicted on this site. Such intellectual property remains the property of its respective owners, and any references here are made solely for identification or informational purposes, without implying any affiliation, endorsement, or partnership.

We make no representations or warranties, express or implied, regarding the accuracy, completeness, or suitability of any content or products presented. Nothing on this website should be construed as legal, tax, investment, financial, medical, or other professional advice. In addition, no part of this site—including articles or product references—constitutes a solicitation, recommendation, endorsement, advertisement, or offer to buy or sell any securities, franchises, or other financial instruments, particularly in jurisdictions where such activity would be unlawful.

All content is of a general nature and may not address the specific circumstances of any individual or entity. It is not a substitute for professional advice or services. Any actions you take based on the information provided here are strictly at your own risk. You accept full responsibility for any decisions or outcomes arising from your use of this website and agree to release us from any liability in connection with your use of, or reliance upon, the content or products found herein.