Diageo plc (DEO): history, ownership, mission, how it works & makes money

Diageo plc (DEO): history, ownership, mission, how it works & makes money

GB | Consumer Defensive | Beverages - Wineries & Distilleries | NYSE

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A Brief History of Diageo plc (DEO)

Company Overview

Diageo plc is a British multinational alcoholic beverages company headquartered in London, United Kingdom. Registered number: 04267888.

Financial Performance 2023

Financial Metric Amount
Total Revenue £15.5 billion
Operating Profit £4.2 billion
Net Debt £12.4 billion
Earnings Per Share £1.24

Key Brands

  • Johnnie Walker
  • Smirnoff
  • Guinness
  • Captain Morgan
  • Baileys
  • Tanqueray

Global Market Presence

Diageo operates in over 180 markets worldwide, with significant presence in North America, Europe, Africa, and Asia.

Stock Performance

Stock Exchange Ticker Symbol Price (2024)
London Stock Exchange DGE £38.45
New York Stock Exchange DEO $44.12

Employee Information

Total employees: 28,000 globally

Research and Development

Annual R&D investment: £180 million

Sustainability Metrics

  • Carbon emissions reduction target: 50% by 2030
  • Water efficiency improvement: 40% per liter of product
  • Packaging recycling commitment: 100% recyclable by 2025


A Who Owns Diageo plc (DEO)

Major Institutional Shareholders

Shareholder Percentage Ownership
Blackrock Inc. 6.28%
Capital Group Companies 4.98%
Invesco Ltd. 3.12%
The Vanguard Group 3.05%
Schroder Investment Management 2.87%

Top Institutional Investors

  • Blackrock Inc. holds 6.28% of total shares
  • Capital Group Companies owns 4.98% of shares
  • Invesco Ltd. controls 3.12% of company stock
  • The Vanguard Group possesses 3.05% of shares
  • Schroder Investment Management owns 2.87% of total shares

Public Float and Ownership Structure

Total Public Float: 100%

Publicly Traded Shares: 2.47 billion shares

Geographic Ownership Distribution

Region Percentage Ownership
United Kingdom 48.5%
United States 35.2%
Rest of Europe 10.3%
Other International 6%


Diageo plc (DEO) Mission Statement

Corporate Mission Overview

Diageo's mission focuses on delivering sustainable performance through premium beverage alcohol brands and operational excellence.

Financial Metric 2023 Value
Total Revenue £17.1 billion
Operating Profit £4.7 billion
Net Debt £12.8 billion

Strategic Priorities

  • Accelerate organic net sales growth
  • Improve operational efficiency
  • Invest in premium brand portfolio
  • Drive digital and consumer engagement

Brand Portfolio

Brand Category Number of Brands
Spirits 36
Beer 12
Wine 8

Global Market Presence

Diageo operates in 180 markets worldwide with significant presence in North America, Europe, Africa, and Asia.

  • North America: 35% of global revenue
  • Europe: 25% of global revenue
  • Africa: 20% of global revenue
  • Asia Pacific: 15% of global revenue
  • Latin America: 5% of global revenue

Sustainability Commitments

Environmental and social targets for 2030:

  • 50% reduction in carbon emissions
  • 100% renewable electricity
  • Water efficiency improvement by 40%


How Diageo plc (DEO) Works

Company Overview

Diageo plc is a multinational alcoholic beverages company headquartered in London, United Kingdom. As of 2024, the company operates in over 180 countries and manages a portfolio of premium alcohol brands.

Financial Performance

Financial Metric 2023 Value
Total Revenue £15.5 billion
Operating Profit £4.2 billion
Net Debt £12.3 billion
Market Capitalization £78.6 billion

Brand Portfolio

  • Johnnie Walker
  • Smirnoff
  • Guinness
  • Baileys
  • Captain Morgan
  • Tanqueray

Global Market Presence

Region Market Share
North America 35%
Europe 28%
Asia Pacific 22%
Africa 15%

Production Facilities

Total Distilleries and Breweries: 132

  • United Kingdom: 42 facilities
  • United States: 28 facilities
  • Ireland: 18 facilities
  • Other Countries: 44 facilities

Employee Statistics

Total Employees: 28,000 as of 2024

Distribution Channels

  • Retail Stores
  • Bars and Restaurants
  • Online Platforms
  • Wholesale Distributors

Research and Development

Annual R&D Investment: £180 million



How Diageo plc (DEO) Makes Money

Revenue Streams

Diageo generates revenue through the following key channels:

Business Segment Revenue (2023) Percentage of Total Revenue
North America $7.1 billion 38%
Europe $4.3 billion 23%
Africa, Latin America, and Caribbean $3.9 billion 21%
Asia Pacific $2.8 billion 15%
Global Travel and Retail $1.5 billion 8%

Key Brands and Product Portfolio

Diageo owns a diverse portfolio of alcoholic beverage brands:

  • Johnnie Walker Scotch Whisky
  • Smirnoff Vodka
  • Guinness Beer
  • Captain Morgan Rum
  • Baileys Irish Cream
  • Tanqueray Gin

Financial Performance

Key financial metrics for Diageo in 2023:

  • Total Revenue: $18.6 billion
  • Operating Profit: $5.2 billion
  • Net Profit: $3.8 billion
  • Gross Margin: 61.3%
  • Operating Margin: 28%

Sales Channels

Sales Channel Revenue Contribution
Retail Stores 62%
Bars and Restaurants 23%
Online Sales 10%
Global Travel and Retail 5%

Premium and Super Premium Segment

Premium and super premium brands contribution:

  • Premium Brands Revenue: $6.5 billion
  • Super Premium Brands Revenue: $3.2 billion
  • Percentage of Total Revenue: 52%

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