Flux Power Holdings, Inc. (FLUX): History, Ownership, Mission, How It Works & Makes Money

Ever wondered about the power behind the forklifts and ground support equipment we see every day? That might be Flux Power Holdings, Inc. (FLUX), a company specializing in advanced lithium-ion energy storage solutions. But how did they get here, who owns them, and how exactly do they make money? Keep reading to discover the ins and outs of this innovative company and its role in electrifying the industrial world.

This article dives deep into Flux Power's journey, from its inception to its current standing as a key player in the lithium-ion battery market. With a market capitalization of $24.86 million as of April 2025 and recent advancements like the first purchase order from a major U.S. medical supply company, there's a compelling story to uncover. Intrigued to learn more about a company that's not just powering equipment but also driving sustainability?

Flux Power Holdings, Inc. (FLUX) History

Flux Power's Founding Timeline

Year established

The company was established in 2009.

Original location

The company's original location was in Vista, California.

Founding team members

Though specific names of all founding team members are not readily available in the search results, Ron Dutt is a key figure associated with the company's early leadership, having served as the CEO.

Initial capital/funding

Details regarding the precise initial capital or funding amounts are not available in the provided search snippets.

Flux Power's Evolution Milestones

Flux Power's Transformative Moments

• Strategic Shift to Lithium-Ion Technology: A key transformative moment was the company's early bet on lithium-ion technology as a superior alternative to traditional lead-acid batteries in the industrial sector. This decision drove innovation and product development, positioning the company as a leader in the market.
• Focus on Material Handling: Concentrating on the material handling market, particularly electric forklifts, allowed the company to specialize and meet the specific needs of this industry, fostering deeper customer relationships and product relevance.
• Investment in R&D: Continuous investment in research and development (R&D) to improve battery performance, safety, and energy management has been crucial. These investments have enabled the company to stay ahead of the competition and meet evolving customer demands.
• Expansion into New Markets: While primarily focused on material handling, exploring and entering new markets such as airport ground support equipment and other commercial applications has diversified the company's revenue streams and growth opportunities.

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Flux Power Holdings, Inc. (FLUX) Ownership Structure

Understanding the ownership structure of Flux Power Holdings, Inc. provides insights into who controls the company and how its strategic decisions are influenced.

Flux Power Holdings, Inc. Current Status

Flux Power Holdings, Inc. is a public company, trading on the NASDAQ stock exchange under the ticker symbol FLUX. This means that ownership is distributed among public shareholders, unlike a private company where ownership is held by a smaller group of investors.

Flux Power Holdings, Inc. Ownership Breakdown

Understanding the ownership structure can provide valuable insights into the stability and strategic direction of the company. Here's a breakdown of the ownership as of fiscal year 2024:

Flux Power Holdings, Inc. Leadership

The leadership team at Flux Power Holdings, Inc. is responsible for the day-to-day operations and strategic direction of the company. Key members of the leadership team as of April 2025 include:

• Ron Dutt: President and Chief Executive Officer
• Chuck Scheiwe: Chief Financial Officer
• Tod Kilgore: Vice President of Engineering
• Brent Boeckmann: Vice President of Sales

For more in-depth information about Flux Power's investors, you might find this resource helpful: Exploring Flux Power Holdings, Inc. (FLUX) Investor Profile: Who’s Buying and Why?

Flux Power Holdings, Inc. (FLUX) Mission and Values

Flux Power aims to be a leading provider of advanced lithium-ion energy storage solutions for industrial and commercial equipment. Their mission is rooted in innovation, sustainability, and delivering superior value to their customers through cutting-edge technology and exceptional service.

Flux Power's Core Purpose

Official mission statement

Flux Power's official mission statement is:

To provide advanced energy storage solutions that improve productivity, reduce environmental impact, and deliver significant value to our customers.

• Improve productivity by providing reliable and efficient energy solutions.
• Reduce environmental impact through sustainable lithium-ion technology.
• Deliver significant value to customers through superior products and services.

Vision statement

Flux Power's vision statement encompasses its long-term aspirations and strategic goals:

To be the leading provider of advanced lithium-ion energy storage solutions for electrification of industrial equipment, creating a cleaner, more efficient, and sustainable future.

• Lead in advanced lithium-ion technology for industrial equipment.
• Drive the electrification of industrial applications.
• Promote a cleaner and more sustainable future.

Company slogan/tagline

Flux Power’s tagline reflects its commitment to innovation and customer-focused solutions:

Powering the Future of Industrial Equipment.

• Focuses on providing power solutions.
• Highlights a forward-looking approach.
• Targets industrial equipment applications.

To delve deeper into Flux Power's mission, vision, and core values, you can visit: Mission Statement, Vision, & Core Values of Flux Power Holdings, Inc. (FLUX).

Flux Power Holdings, Inc. (FLUX) How It Works

Flux Power Holdings, Inc. specializes in developing and marketing advanced lithium-ion battery packs for various industrial and commercial applications. The company focuses on providing energy storage solutions primarily for electric forklifts and other material handling equipment.

Flux Power's Product/Service Portfolio

Flux Power's Operational Framework

Flux Power operates through a vertically integrated model, managing the design, engineering, and assembly of its lithium-ion battery packs. The company focuses on direct sales and partnerships with original equipment manufacturers (OEMs) and dealers to distribute its products. Key operational aspects include:

• Product Development: Continues investment in research and development to enhance battery performance, safety, and energy density.
• Manufacturing: Assembly of battery packs using high-quality lithium-ion cells and components.
• Quality Control: Rigorous testing and validation processes to ensure reliability and compliance with industry standards.
• Sales and Marketing: Direct sales team and strategic partnerships to reach target markets.
• Customer Support: Providing technical support, maintenance, and training services to ensure customer satisfaction.

Flux Power's Strategic Advantages

Flux Power's strategic advantages stem from its technology, market focus, and business model:

• Technological Innovation: Advanced lithium-ion battery technology tailored for industrial applications, providing superior performance and durability.
• Targeted Market Focus: Specialization in the electric forklift market, allowing for deep understanding of customer needs and specific application requirements.
• Vertically Integrated Model: Control over the design, manufacturing, and service processes, ensuring quality and responsiveness.
• Data-Driven Solutions: Integrated telematics and energy management systems that provide valuable insights for optimizing energy usage and reducing operational costs.
• Strategic Partnerships: Collaborations with OEMs and dealers to expand market reach and enhance product integration.

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Flux Power Holdings, Inc. (FLUX) How It Makes Money

Flux Power Holdings, Inc. generates revenue through the design, development, and sale of advanced lithium-ion battery packs for various industrial and commercial applications.

Flux Power Holdings, Inc. Revenue Breakdown

Here's a breakdown of Flux Power Holdings, Inc.'s revenue streams based on the latest available information:

Flux Power Holdings, Inc. Business Economics

Flux Power Holdings, Inc.'s business economics are influenced by several key factors:

• Pricing Strategy: The company focuses on value-based pricing, reflecting the long-term cost savings and operational efficiencies that lithium-ion batteries provide compared to traditional lead-acid batteries.
• Economic Fundamentals: Demand for electric material handling equipment and energy storage solutions drives the need for advanced battery technology. Government incentives and regulations supporting green energy also play a role.
• Cost of Goods Sold: The costs associated with materials, manufacturing, and supply chain logistics affect profitability.
• Operating Expenses: Investments in research and development, sales and marketing, and administrative functions impact the overall financial performance.

To delve deeper into the company's core principles, explore the Mission Statement, Vision, & Core Values of Flux Power Holdings, Inc. (FLUX).

Flux Power Holdings, Inc. Financial Performance

Key aspects of Flux Power Holdings, Inc.'s financial performance include:

• Revenue Growth: For the third quarter of fiscal year 2024, total revenue increased 22% to $18.7 million compared to $15.3 million in the third quarter of fiscal year 2023.
• Gross Profit: The gross profit for the third quarter of fiscal year 2024 was $3.8 million, or 20.3% of revenue, compared to $3.4 million, or 22.2% of revenue, for the third quarter of fiscal year 2023.
• Operating Expenses: Total operating expenses for the third quarter of fiscal year 2024 were $8.2 million compared to $7.4 million for the third quarter of fiscal year 2023.
• Net Loss: Net loss for the third quarter of fiscal year 2024 was $4.5 million compared to a net loss of $4.0 million for the third quarter of fiscal year 2023.
• Cash Position: As of March 31, 2024, cash and cash equivalents totaled $7.0 million, compared to $4.9 million as of June 30, 2023.

Flux Power Holdings, Inc. (FLUX) Market Position & Future Outlook

As of April 2025, Flux Power Holdings, Inc. is navigating a dynamic market landscape, focusing on expanding its presence in the electric vehicle (EV) battery sector. The company's future outlook is tied to its ability to capitalize on growing demand for lithium-ion batteries in material handling and other industrial applications.

Competitive Landscape

Opportunities & Challenges

Industry Position

Flux Power holds a unique position within the competitive landscape, focusing primarily on lithium-ion battery solutions for the material handling sector. The company differentiates itself through:

• Specialized Focus: Concentrating on lithium-ion technology allows for tailored solutions and expertise in this specific area.
• Customer Relationships: Building strong relationships with key customers in niche markets provides a stable revenue base.
• Innovation: Continuously innovating and improving battery technology to meet evolving customer needs.

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