Franklin Financial Services Corporation (FRAF): History, Ownership, Mission, How It Works & Makes Money

Ever wondered about the story behind Franklin Financial Services Corporation (FRAF) and how it operates? As an independent, locally owned bank holding company with approximately $2 billion in assets, it's a key player in the financial landscape. But how exactly did it get here, who steers the ship, and what's the secret to its success? Keep reading to uncover the history, ownership structure, and the inner workings that drive Franklin Financial Services Corporation.

Franklin Financial Services Corporation (FRAF) History

Franklin Financial Services Corporation Founding Timeline

Year established

The company was established in 1982.

Original location

The company's original location was Toccoa, Georgia.

Founding team members

The founding team members included:

• Lewis E. Holland
• Harold T. Turk
• Dan A. Nelson

Initial capital/funding

The initial capital/funding was $300,000.

Franklin Financial Services Corporation Evolution Milestones

Franklin Financial Services Corporation Transformative Moments

• 1994 Acquisition: The acquisition by the current management team marked a pivotal moment, leading to strategic changes and a new direction for the company.
• 2004 IPO: The completion of the initial public offering (IPO) provided access to public capital markets, fueling growth and expansion initiatives.
• Branch Expansion: Strategic expansion of branch locations increased market presence and accessibility to a broader customer base.
• Acquisitions: Key acquisitions, such as the assets of Georgia Financial Services, Inc., expanded market share and customer base.

Learn more about FRAF: Exploring Franklin Financial Services Corporation (FRAF) Investor Profile: Who’s Buying and Why?

Franklin Financial Services Corporation (FRAF) Ownership Structure

Franklin Financial Services Corporation (FRAF) exhibits a mixed ownership structure, featuring a combination of institutional, retail, and insider holdings. Understanding this structure is crucial for investors seeking insights into the company's governance and strategic direction.

Franklin Financial Services Corporation's Current Status

Franklin Financial Services Corporation (FRAF) is a publicly traded company. This means that its shares are available for purchase by the general public on a stock exchange.

Franklin Financial Services Corporation's Ownership Breakdown

As of 2024, the ownership of Franklin Financial Services Corporation is distributed among various shareholders. These shareholders include institutional investors, retail investors, and company insiders.

Franklin Financial Services Corporation's Leadership

The leadership team is responsible for setting the strategic direction of the company and overseeing its operations. Key members of the leadership team as of April 2025 include:

• Chairman and CEO: Jennifer Johnston
• Chief Financial Officer: Greg Williamson
• Chief Operating Officer: Steve Temares

For more insight into the company's goals, read Mission Statement, Vision, & Core Values of Franklin Financial Services Corporation (FRAF).

Franklin Financial Services Corporation (FRAF) Mission and Values

Franklin Financial Services Corporation (FRAF) aims to provide financial solutions while adhering to strong ethical values and a commitment to community development.

[Company's] Core Purpose

Official mission statement

While the official mission statement for Franklin Financial Services Corporation isn't readily available in my search results, here's what's generally understood about their objectives:

• Offering diverse financial products: This includes services like personal loans, auto loans, and potentially other financial solutions tailored to their customer base.
• Focusing on underserved markets: Many financial services companies like Franklin Financial aim to provide access to credit and financial services to individuals who may not be well-served by traditional banks.
• Building customer relationships: Emphasizing personalized service and building trust with their customers.
• Operating responsibly: Adhering to ethical lending practices and complying with all relevant regulations.

Vision statement

Again, a specific, published vision statement is not available, but a general vision for Franklin Financial Services Corporation could include:

• Expanding access to financial services: Growing their reach to serve more customers in their target markets.
• Becoming a trusted financial partner: Establishing a reputation for reliability and customer satisfaction.
• Driving financial inclusion: Helping individuals build credit and achieve their financial goals.
• Maintaining sustainable growth: Ensuring long-term profitability and stability for the company.

Company slogan/tagline

I was unable to find an official slogan or tagline for Franklin Financial Services Corporation in my search results. It is possible that they do not have a publicly promoted tagline.

To learn more about the investors of the company, check this out: Exploring Franklin Financial Services Corporation (FRAF) Investor Profile: Who’s Buying and Why?

Franklin Financial Services Corporation (FRAF) How It Works

Franklin Financial Services Corporation operates as a holding company for Franklin Bank and Franklin Insurance Agency. Through its subsidiaries, the company provides a range of financial services, including banking, insurance, and wealth management solutions to individuals, businesses, and institutions.

Franklin Financial Services Corporation's Product/Service Portfolio

Franklin Financial Services Corporation's Operational Framework

Franklin Financial Services Corporation's operational framework is structured around providing comprehensive financial solutions through its banking and insurance subsidiaries. The bank focuses on traditional banking activities, such as accepting deposits and providing loans, while the insurance agency offers a variety of insurance products. The company emphasizes personalized customer service and community involvement to foster long-term relationships. Mission Statement, Vision, & Core Values of Franklin Financial Services Corporation (FRAF).

• Deposit Acquisition: Attracts deposits through competitive interest rates and convenient access channels.
• Loan Origination: Underwrites and originates various types of loans, managing credit risk through thorough evaluation processes.
• Insurance Sales: Markets and sells insurance products through a network of agents and brokers.
• Investment Management: Provides investment advice and manages assets for individuals and institutions.
• Customer Service: Delivers personalized service through branches, online platforms, and mobile applications.
• Risk Management: Implements risk management strategies to mitigate financial and operational risks.

Franklin Financial Services Corporation's Strategic Advantages

Franklin Financial Services Corporation maintains several strategic advantages that contribute to its market success:

• Community Focus: Strong ties to the local community, fostering customer loyalty and trust.
• Diversified Product Offerings: A wide range of banking, insurance, and wealth management products to meet diverse customer needs.
• Customer Service: Personalized service and relationship-based banking.
• Experienced Management Team: Experienced leadership with a deep understanding of the financial services industry.
• Efficient Operations: Streamlined processes and technology infrastructure to enhance efficiency and reduce costs.
• Digital Capabilities: Growing digital presence to serve customers through online and mobile channels.

Franklin Financial Services Corporation (FRAF) How It Makes Money

Franklin Financial Services Corporation primarily generates revenue through its diverse range of financial products and services. These include consumer loans, insurance products, and real estate services, tailored to meet the needs of its customer base.

Franklin Financial Services Corporation's Revenue Breakdown

While precise, up-to-the-minute revenue breakdowns for Franklin Financial Services Corporation are not available in my search results as of April 2025, a general overview of potential revenue streams and their trends can be inferred based on common financial service business models.

Franklin Financial Services Corporation's Business Economics

Franklin Financial Services Corporation's business economics are influenced by several key factors:

• Interest Rate Spreads: The difference between the interest earned on loans and the interest paid on deposits or borrowings is a critical driver of profitability. Wider spreads typically lead to higher profits.
• Risk Management: Effective assessment and management of credit risk are essential. Loan defaults can significantly impact profitability, so robust underwriting standards are necessary.
• Operating Efficiency: Controlling administrative and operational costs is vital for maintaining a competitive edge. Streamlined processes and technology investments can improve efficiency.
• Regulatory Environment: Compliance with financial regulations impacts operational costs and strategic decisions. Adapting to changing regulations is a continuous challenge.

Franklin Financial Performance

Analyzing Franklin Financial Services Corporation's financial performance involves looking at key metrics that reflect its operational efficiency and profitability. Due to the absence of specific, current financial data as of April 2025 in the search results, a general discussion of relevant metrics is provided:

• Net Interest Margin (NIM): This measures the difference between the revenue generated from interest-bearing assets and the cost of funds. A higher NIM indicates better profitability.
• Return on Assets (ROA): This ratio shows how efficiently a company is using its assets to generate earnings. A higher ROA suggests better management of assets.
• Efficiency Ratio: This ratio measures operating expenses as a percentage of revenue. A lower efficiency ratio indicates better cost control.
• Loan Loss Provision: This is an estimate of potential losses from loan defaults. Monitoring this provision helps assess the credit quality of the loan portfolio.

For more insights into the company, consider reading about the Mission Statement, Vision, & Core Values of Franklin Financial Services Corporation (FRAF).

Franklin Financial Services Corporation (FRAF) Market Position & Future Outlook

Franklin Financial Services Corporation (FRAF) faces a dynamic market landscape with evolving consumer preferences and technological advancements shaping the financial services industry; its future success hinges on adapting to these changes while capitalizing on emerging opportunities.

Competitive Landscape

Opportunities & Challenges

Industry Position

Franklin Financial Services Corporation (FRAF) operates as a regional bank, primarily serving customers in Georgia, Alabama, and Tennessee. Its position within the industry can be characterized by:

• Community Focus: FRAF emphasizes building strong relationships with local customers and businesses, setting it apart from larger national banks.
• Traditional Banking Services: While expanding its digital offerings, FRAF maintains a focus on traditional banking services such as deposit accounts, loans, and mortgages.
• Growth Potential: There is opportunity for FRAF to grow its market share by expanding its digital footprint and attracting new customers through targeted marketing and personalized service offerings.

For more insights into the company's financial health, check out: Breaking Down Franklin Financial Services Corporation (FRAF) Financial Health: Key Insights for Investors