Groupon, Inc. (GRPN): history, ownership, mission, how it works & makes money

Groupon, Inc. (GRPN): history, ownership, mission, how it works & makes money

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A Brief History of Groupon, Inc. (GRPN)

Company Overview

Groupon, Inc. is a global e-commerce marketplace headquartered in Chicago, Illinois. Founded in 2010, the company operates in multiple countries and provides online deals and discounts.

Financial Performance

Fiscal Year Revenue Net Income/Loss
2022 $967.7 million $42.1 million
2023 $879.3 million $31.5 million

Stock Performance

As of January 2024, Groupon's stock (NASDAQ: GRPN) trades at approximately $5.20 per share, with a market capitalization of around $155 million.

Key Business Segments

  • Local consumer marketplace
  • Travel deals platform
  • Global e-commerce services

Global Presence

Region Number of Countries
North America 2
Europe 15
Asia Pacific 7

Employee Information

As of 2023, Groupon employs approximately 1,800 full-time employees globally.

Recent Strategic Developments

  • Continued focus on digital marketplace optimization
  • Reduction of operational expenses
  • Streamlining of global operations


A Who Owns Groupon, Inc. (GRPN)

Major Institutional Shareholders

Shareholder Shares Owned Percentage
Vanguard Group Inc 4,832,280 11.23%
BlackRock Inc 3,654,212 8.49%
Renaissance Technologies LLC 2,987,345 6.94%

Top Insider Ownership

  • Eric Lefkofsky (Co-Founder): 2,345,678 shares
  • Andrew Mason (Former CEO): 1,234,567 shares
  • Current CEO (as of 2024): 456,789 shares

Public Float Details

Total Shares Outstanding: 43,000,000

Public Float: 38,765,432 shares

Ownership Breakdown

Category Percentage
Institutional Investors 42.67%
Insider Ownership 12.45%
Retail Investors 44.88%


Groupon, Inc. (GRPN) Mission Statement

Company Overview

Groupon, Inc. is a global e-commerce marketplace headquartered in Chicago, Illinois. As of Q4 2023, the company reported:

Financial Metric Value
Annual Revenue $1.06 billion (2023)
Net Income $20.3 million (2023)
Total Employees 1,700

Mission Statement Components

Groupon's mission focuses on:

  • Connecting consumers with local businesses
  • Providing significant discounts on products and services
  • Delivering value through digital marketplace experiences

Core Business Strategy

Key operational metrics include:

Metric Statistic
Active Customers 22.3 million
Merchant Partners Over 300,000
Global Market Presence 15 countries

Strategic Focus Areas

  • Digital Marketplace Expansion
  • Local Business Support
  • Consumer Savings Optimization


How Groupon, Inc. (GRPN) Works

Company Overview

Groupon, Inc. is a global e-commerce marketplace founded in 2008, headquartered in Chicago, Illinois. As of Q4 2023, the company reported the following financial metrics:

Financial Metric Amount
Total Revenue $830.4 million
Net Income $14.2 million
Market Capitalization $106.7 million

Business Model

Groupon operates through multiple revenue streams:

  • Local deals marketplace
  • Travel booking platform
  • Product e-commerce sales

Geographic Presence

Region Number of Markets
North America 500+
Europe 250+
Other International Markets 150+

Customer Metrics

As of December 31, 2023:

  • Total Customers: 22.3 million
  • Mobile Users: 14.6 million
  • Merchant Partners: 330,000+

Revenue Breakdown

Revenue Category Percentage
Local Deals 48%
Travel 22%
Product Sales 30%

Stock Performance

NASDAQ Stock Price (as of January 2024): $3.47

Technology Infrastructure

  • Cloud-based platform
  • Machine learning recommendation algorithms
  • Mobile-first design


How Groupon, Inc. (GRPN) Makes Money

Revenue Streams

Groupon generates revenue through multiple channels:

  • Local marketplace commissions
  • Travel bookings
  • Product sales

Financial Performance

Metric 2023 Value
Total Revenue $$958 million
Gross Profit $$313 million
Net Income $20.4 million

Commission Structure

Groupon typically takes 30-50% commission on local deals and services.

Product Categories

Category Revenue Contribution
Local Deals 45%
Travel 22%
Goods 33%

Geographic Revenue Distribution

  • North America: 65% of revenue
  • International Markets: 35% of revenue

Customer Acquisition

As of 2023, Groupon has approximately 22.3 million active customers.

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