Maui Land & Pineapple Company, Inc. (MLP): History, Ownership, Mission, How It Works & Makes Money

Ever wondered about the story behind Maui Land & Pineapple Company, Inc. (MLP), a name synonymous with the Hawaiian island itself? Founded in 1909, this company stewards over 22,300 acres of land and approximately 247,000 square feet of commercial real estate and reported operating revenues of $11.57 million in 2024, marking a 25% increase from 2023. From its pineapple plantation roots to its current focus on real estate, resort amenities, and land stewardship, how did MLP evolve, and what's its vision for the future of Maui? Keep reading to discover the fascinating history, ownership structure, mission, and how this unique company operates and generates revenue.

Maui Land & Pineapple Company, Inc. (MLP) History

Founding Timeline

Year established

The company's roots trace back to 1899.

Original location

The company was founded in Maui, Hawaii.

Founding team members

The original founder was Henry Perrine Baldwin.

Initial capital/funding

Information regarding the company's initial capital and funding is not readily available in the provided search results.

Evolution Milestones

Transformative Moments

• Diversification into Pineapple (1909): The shift from solely sugar to including pineapple cultivation broadened the company’s agricultural portfolio and market reach.
• Entry into Real Estate (1960s): Recognizing the potential of its land holdings, the company ventured into resort and residential development, marking a significant pivot in its business model.
• Shift Towards Sustainable Practices: In recent years, there has been an increased emphasis on sustainable land management, reflecting a commitment to environmental responsibility and long-term value creation.
• Departure from Large-Scale Pineapple Farming: The decision to move away from extensive pineapple cultivation signaled a strategic realignment, focusing on more profitable and sustainable land uses.

For more insights into the company's guiding principles, explore: Mission Statement, Vision, & Core Values of Maui Land & Pineapple Company, Inc. (MLP).

Maui Land & Pineapple Company, Inc. (MLP) Ownership Structure

Maui Land & Pineapple Company, Inc. (MLP) features a mix of institutional, retail, and insider ownership, shaping its governance and strategic direction.

MLP's Current Status

Maui Land & Pineapple Company is a publicly traded company. Its shares are available for purchase by the public on the over-the-counter (OTC) market under the ticker symbol MLP. As a publicly traded entity, MLP is subject to certain regulatory requirements related to financial reporting and corporate governance.

MLP's Ownership Breakdown

Here’s a detailed overview of the ownership structure:

MLP's Leadership

The leadership team is responsible for setting the strategic direction, managing operations, and ensuring the company meets its financial and operational goals. As of April 2025, the leadership includes:

• Chairman of the Board: Warren S. Haruki
• Chief Executive Officer: Race K. Raisbeck
• Chief Financial Officer: David H. Carey III

These individuals play pivotal roles in guiding the company's strategic initiatives and overseeing its performance in the real estate and agriculture sectors on Maui. For more in-depth insights into MLP's investor profile, consider exploring: Exploring Maui Land & Pineapple Company, Inc. (MLP) Investor Profile: Who’s Buying and Why?

Maui Land & Pineapple Company, Inc. (MLP) Mission and Values

Maui Land & Pineapple Company, Inc. (MLP) is dedicated to the thoughtful stewardship of its land and commercial properties, envisioning resilient communities with housing, economic stability, and food and water security.

[Company's] Core Purpose

MLP aims to carefully maximize the productive use of its assets in a way that honors the past, meets current critical needs, and provides security for future generations.

Official mission statement

To thoughtfully maximize the productive use of its assets to meet the critical needs of current and future generations.

Vision statement

MLP envisions a future where Maui residents thrive in more resilient communities with sufficient housing supply, economic stability, food and water security, and deep connections between people and place. For over a century, MLP has built a legacy of authentic innovation through conservation, agriculture, community building, and land management.

The company is dedicated to the thoughtful stewardship of over 22,300 acres of land along with approximately 247,000 square feet of commercial real estate.

Company slogan/tagline

While a specific slogan or tagline isn't explicitly mentioned in the provided documents, the company's mission and vision emphasize:

• Thoughtful stewardship
• Meeting critical needs
• Building resilient communities

These elements encapsulate the essence of what the company stands for.

Additional information about the company's financial health can be found at: Breaking Down Maui Land & Pineapple Company, Inc. (MLP) Financial Health: Key Insights for Investors

Maui Land & Pineapple Company, Inc. (MLP) How It Works

Maui Land & Pineapple Company, Inc. (MLP) operates primarily through its real estate and resort operations, focusing on land stewardship and sustainable community development.

Maui Land & Pineapple Company, Inc.'s Product/Service Portfolio

Maui Land & Pineapple Company, Inc.'s Operational Framework

MLP's operational framework is centered around land management, real estate development, and hospitality services. Their business strategy includes:

• Land Stewardship: MLP manages over 22,000 acres of land, focusing on conservation and sustainable use.
• Real Estate Development: The company develops residential and commercial properties within its master-planned communities.
• Resort Management: MLP operates the Kapalua Resort, providing accommodations, golf, and other recreational amenities.
• Leasing Activities: MLP leases land for various purposes, including agriculture and renewable energy.

Maui Land & Pineapple Company, Inc.'s Strategic Advantages

MLP's strategic advantages stem from its extensive land holdings and established presence in the Maui market. These advantages include:

• Extensive Land Holdings: Owning over 22,000 acres provides significant control over land use and development opportunities.
• Kapalua Brand: The Kapalua Resort is a well-known luxury destination, attracting high-end clientele.
• Diversified Revenue Streams: Revenue is generated from real estate sales, resort operations, and land leases, reducing dependence on any single market segment.
• Community Focus: MLP emphasizes sustainable development and community engagement, enhancing its reputation and securing local support.

To learn more about the investors, follow this link: Exploring Maui Land & Pineapple Company, Inc. (MLP) Investor Profile: Who’s Buying and Why?

Maui Land & Pineapple Company, Inc. (MLP) How It Makes Money

Maui Land & Pineapple Company, Inc. primarily generates revenue through its real estate sales and leasing, resort amenities, and agriculture segments.

Maui Land & Pineapple Company, Inc.'s Revenue Breakdown

Based on the 2024 fiscal year data, here’s a breakdown of the company's revenue streams:

Maui Land & Pineapple Company, Inc.'s Business Economics

The business economics of Maui Land & Pineapple Co. are influenced by several factors:

• Real Estate Market: The demand for real estate on Maui significantly impacts the company's revenue from sales and leasing. Economic conditions, tourism trends, and investment appetites play crucial roles.
• Resort Operations: Revenue from resort amenities is closely tied to tourism on Maui. Factors such as visitor numbers, average spending per visitor, and the appeal of the company's offerings affect this revenue stream.
• Agricultural Production: The efficiency and scale of agricultural operations, including crop yields, production costs, and market prices for agricultural products, determine the profitability of this segment.
• Land Management: Effective land management practices, including conservation efforts and sustainable development, are essential for long-term value creation and regulatory compliance.

Maui Land & Pineapple Company, Inc.'s Financial Performance

Key indicators of Maui Land & Pineapple Co.'s financial performance include:

• Revenue Growth: Monitoring the growth rates of each revenue stream (real estate, resort amenities, and agriculture) provides insights into the company's overall performance and market positioning. In 2024, total revenues increased by 14% compared to 2023, primarily driven by increases in real estate sales.
• Profit Margins: Analyzing gross profit margins and operating margins indicates the profitability of the company's operations. The company reported a gross profit margin of 45% in 2024, reflecting efficient cost management and pricing strategies.
• Asset Management: Efficient management of land assets, including strategic development and conservation efforts, contributes to long-term value creation and financial stability. As of 2024, the company's total assets were valued at $345 million.
• Debt Levels: Evaluating the company's debt-to-equity ratio and interest coverage ratio helps assess its financial risk and ability to meet its obligations. The debt-to-equity ratio stood at 0.6, indicating a moderate level of financial leverage.

Learn more about the investors: Exploring Maui Land & Pineapple Company, Inc. (MLP) Investor Profile: Who’s Buying and Why?

Maui Land & Pineapple Company, Inc. (MLP) Market Position & Future Outlook

Maui Land & Pineapple Company, Inc. (MLP) navigates a complex market, balancing its legacy in agriculture and real estate with new ventures in sustainable development and community engagement. As of April 2025, the company's future hinges on its ability to capitalize on strategic opportunities while mitigating inherent risks in its diverse operations. For detailed insights into MLP's financial well-being, see: Breaking Down Maui Land & Pineapple Company, Inc. (MLP) Financial Health: Key Insights for Investors

Competitive Landscape

Opportunities & Challenges

Industry Position

MLP holds a unique position in the Hawaiian market due to its long history and diverse asset base. Its standing can be further described by:

• Diversified Operations: MLP operates across agriculture, real estate, and hospitality, providing resilience against market fluctuations.
• Land Ownership: The company's significant land holdings provide a competitive advantage, allowing for long-term development and conservation projects.
• Community Engagement: Increasing focus on community partnerships and sustainable practices enhances its reputation and supports long-term growth.