Monster Beverage Corporation (MNST): history, ownership, mission, how it works & makes money

Monster Beverage Corporation (MNST): history, ownership, mission, how it works & makes money

US | Consumer Defensive | Beverages - Non-Alcoholic | NASDAQ

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A Brief History of Monster Beverage Corporation (MNST)

Company Overview

Monster Beverage Corporation, traded on NASDAQ as MNST, reported total net sales of $5.93 billion in 2022. The company is headquartered in Corona, California.

Financial Performance

Financial Metric 2022 Value
Total Net Sales $5.93 billion
Net Income $1.52 billion
Gross Margin 57.3%

Product Portfolio

  • Monster Energy Drinks
  • Java Monster
  • Reign Total Body Fuel
  • Hydro Monster
  • NOS Energy

Market Presence

Monster Beverage distributes products in over 80 countries worldwide. In 2022, the company's international segment represented 35.4% of total net sales.

Ownership Structure

Coca-Cola owns approximately 19.4% of Monster Beverage Corporation's shares as of 2023.

Stock Performance

Stock Metric 2023 Value
Stock Price (as of December 2023) $62.47
Market Capitalization $33.85 billion

Production and Distribution

Monster Beverage operates through a strategic partnership with Coca-Cola for production and distribution networks globally.



Who Owns Monster Beverage Corporation (MNST)

Major Institutional Shareholders

Shareholder Shares Owned Percentage of Ownership
The Coca-Cola Company 19.59% Largest Institutional Shareholder
Vanguard Group Inc 8.92% Second Largest Institutional Holder
BlackRock Inc. 7.81% Third Largest Institutional Holder

Top Institutional Investors

  • Fidelity Management & Research
  • State Street Corporation
  • Invesco Ltd.
  • Capital World Investors
  • Wells Fargo & Company

Insider Ownership

Rodney C. Sacks owns 4.42% of Monster Beverage Corporation shares.

Hilton H. Schlosberg owns 4.36% of the company's shares.

Ownership Distribution

Ownership Type Percentage
Institutional Investors 77.23%
Insider Ownership 9.08%
Public Float 13.69%

Strategic Partnership

The Coca-Cola Company has a significant strategic investment and distribution partnership with Monster Beverage Corporation.



Monster Beverage Corporation (MNST) Mission Statement

Corporate Overview

Monster Beverage Corporation trades on NASDAQ under ticker MNST. As of Q4 2023, the company's market capitalization was $48.3 billion.

Financial Performance

Financial Metric 2023 Value
Annual Revenue $6.2 billion
Net Income $1.45 billion
Gross Margin 57.3%

Strategic Objectives

  • Global energy drink market expansion
  • Product portfolio diversification
  • Continuous innovation in beverage segments

Market Presence

Monster Beverage distributes products in over 80 countries worldwide, with significant market share in energy drink category.

Product Portfolio

Brand Category Number of Variants
Monster Energy 35+ variants
Juice Brands 12 variants
Hydration Drinks 8 variants


How Monster Beverage Corporation (MNST) Works

Company Overview

Monster Beverage Corporation is headquartered in Corona, California. The company reported net sales of $5.93 billion in 2022. As of December 31, 2022, the company employed approximately 2,600 people.

Product Portfolio

Product Category Key Brands Market Share
Energy Drinks Monster Energy, Java Monster 40.8% of energy drink market
Alcoholic Beverages Reign Inferno, Predator Emerging market segment
Non-Carbonated Drinks Hydro, Juice Monster Growing product line

Financial Performance

2022 Financial Highlights:

  • Net Sales: $5.93 billion
  • Gross Profit: $2.64 billion
  • Net Income: $1.61 billion
  • Earnings Per Share: $4.64

Distribution Network

Monster Beverage uses a strategic distribution model through Coca-Cola bottling partners in 80+ countries worldwide.

Market Presence

Region Market Share Revenue Contribution
United States 65.3% $3.87 billion
International Markets 34.7% $2.06 billion

Production Strategy

Monster Beverage does not manufacture its own beverages. Instead, it develops formulas and contracts production to third-party manufacturers.

Key Business Segments

  • Monster Energy Drinks
  • Strategic Brands
  • Other Brands

Stock Performance

Trading Symbol: MNST Market Capitalization: $52.3 billion (as of January 2024) 52-Week Stock Price Range: $62.78 - $94.23



How Monster Beverage Corporation (MNST) Makes Money

Revenue Breakdown

Monster Beverage Corporation generated $5.66 billion in net sales for the fiscal year 2022.

Product Category Revenue Contribution
Monster Energy Drinks $4.62 billion
Other Beverages $1.04 billion

Geographic Sales Distribution

Region Sales Percentage
United States 67%
International Markets 33%

Product Portfolio

  • Monster Energy Drinks
  • Java Monster
  • Rehab Monster
  • Juice Monster
  • Hydro Monster

Distribution Channels

Monster Beverage uses multiple distribution strategies:

  • Coca-Cola Bottling Partnership: Primary distribution network
  • Convenience stores
  • Grocery stores
  • Online retail platforms

Financial Performance

Financial Metric 2022 Value
Gross Profit $2.73 billion
Net Income $1.47 billion
Gross Margin 54.2%

Market Share

Monster Beverage holds approximately 39.5% of the energy drink market in the United States as of 2022.

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