NetEase, Inc. (NTES): history, ownership, mission, how it works & makes money

NetEase, Inc. (NTES): history, ownership, mission, how it works & makes money

CN | Technology | Electronic Gaming & Multimedia | NASDAQ

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A Brief History of NetEase, Inc. (NTES)

Company Overview

NetEase, Inc. is a Chinese internet technology company founded on June 6, 1997, with headquarters in Guangzhou, China. The company is traded on NASDAQ under the ticker NTES.

Financial Metric 2023 Value
Annual Revenue $16.76 billion
Net Income $2.84 billion
Market Capitalization $43.6 billion

Business Segments

  • Online Games
  • Cloud Music Service
  • E-commerce
  • Internet Technology Services

Gaming Portfolio

NetEase operates multiple popular game franchises:

Game Title Genre Annual Revenue Contribution
Onmyoji RPG $412 million
Naraka: Bladepoint Battle Royale $287 million

International Expansion

NetEase has global publishing partnerships with:

  • Blizzard Entertainment
  • Bungie
  • Square Enix

Stock Performance

Year Stock Price Range Annual Return
2023 $89.45 - $127.30 16.7%


A Who Owns NetEase, Inc. (NTES)

Major Shareholders

As of 2024, NetEase, Inc. ownership is structured as follows:

Shareholder Ownership Percentage Type of Ownership
William Ding Lei 50.02% Founder and CEO
Institutional Investors 34.5% Publicly Traded Shares
Other Minority Shareholders 15.48% Remaining Public Float

Founder Details

William Ding Lei holds 50.02% of the company's total shares, maintaining majority control through his direct ownership.

Institutional Investor Breakdown

  • Vanguard Group Inc.: 5.7%
  • BlackRock Inc.: 4.2%
  • Morgan Stanley: 3.5%
  • Baillie Gifford & Co: 2.8%

Stock Exchange Listing

NetEase is listed on NASDAQ under ticker symbol NTES with a market capitalization of approximately $45.6 billion as of January 2024.



NetEase, Inc. (NTES) Mission Statement

Corporate Mission Overview

NetEase, Inc. operates with a focused mission of technological innovation and digital entertainment development across multiple platforms.

Financial Metric 2023 Value
Annual Revenue $14.76 billion
Net Income $2.89 billion
Global Gaming Users 537 million active users

Strategic Business Segments

  • Online Gaming Development
  • Cloud Music Services
  • E-commerce Platforms
  • Digital Content Creation

Key Performance Indicators

Segment 2023 Performance
Gaming Revenue $10.2 billion
Cloud Music Users 180 million monthly active users
Research & Development Investment $1.47 billion

Global Market Presence

NetEase maintains operations in China, United States, Japan, and Singapore with 5 international game development studios.



How NetEase, Inc. (NTES) Works

Business Overview

NetEase, Inc. is a Chinese internet technology company founded in 1997, headquartered in Guangzhou, China. As of Q4 2023, the company's market capitalization was approximately $45.2 billion.

Core Business Segments

  • Online Games Development and Publishing
  • Cloud Music Services
  • Education Technology
  • E-commerce and Digital Content

Financial Performance

Financial Metric 2023 Value
Annual Revenue $14.63 billion
Net Income $2.87 billion
Gross Margin 45.3%

Gaming Portfolio

NetEase operates multiple successful game franchises, including:

  • Onmyoji
  • Identity V
  • Naraka: Bladepoint
  • Diablo Immortal (in partnership with Blizzard)

Global Expansion

As of 2024, NetEase has established game publishing offices in multiple countries, including the United States, Japan, and Singapore.

Cloud Music Platform

NetEase Cloud Music reported 640 million monthly active users in 2023, with approximately 180 million paying subscribers.

Stock Information

Stock Exchange Ticker Symbol Trading Price (January 2024)
NASDAQ NTES $102.47

Research and Development

NetEase invested $2.1 billion in research and development during 2023, representing 14.3% of total annual revenue.

Employee Information

Total employees as of December 2023: 24,567



How NetEase, Inc. (NTES) Makes Money

Gaming Revenue

NetEase generated $9.67 billion in total revenue for the fiscal year 2022, with gaming being the primary revenue source.

Game Category Revenue Contribution
Mobile Games $6.42 billion
PC Games $2.15 billion
Console Games $580 million

Key Gaming Franchises

  • Onmyoji
  • Identity V
  • Knives Out
  • Cyber Hunter

Cloud Music Services

NetEase Cloud Music generated approximately $420 million in 2022.

Global Publishing Partnerships

Partner Game Estimated Revenue Share
Blizzard Entertainment Diablo Immortal 50/50 revenue split

Advertising Revenue

NetEase generated $180 million from advertising in 2022.

International Expansion

International game revenues reached $1.2 billion in 2022, representing 12.4% of total gaming revenue.

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