OneWater Marine Inc. (ONEW): History, Ownership, Mission, How It Works & Makes Money

Ever wondered how OneWater Marine Inc. (ONEW), one of the largest and fastest-growing premium boat retailers in the United States, navigates the waters of the recreational marine industry? With a strong presence across 19 states and boasting 98 retail locations as of February 2025, how does OneWater Marine maintain its competitive edge? Dive in to explore the history, ownership structure, mission, operational model, and revenue streams that define this marine industry leader and discover how they achieved a 3% revenue increase in the first quarter of fiscal year 2025, reaching $376 million.

OneWater Marine Inc. (ONEW) History

OneWater Marine Inc. has a history rooted in strategic acquisitions and organic growth, evolving from a regional player to a significant presence in the recreational marine retail industry. The company's journey reflects a commitment to expanding its geographic footprint and service offerings.

OneWater Marine Inc.'s Founding Timeline

Year established

The company's origins can be traced back to 2014 with the formation of OneWater Holdings, LLC.

Original location

The headquarters were established in Buford, Georgia.

Founding team members

While specific names of the initial founders are not always prominently featured, the leadership team has been crucial in guiding the company's strategic direction and expansion.

Initial capital/funding

Details on the initial capital or funding are not explicitly detailed in most overviews, but the company quickly engaged in acquisitions to establish a significant market presence.

OneWater Marine Inc.'s Evolution Milestones

OneWater Marine Inc.'s Transformative Moments

• Strategic Acquisitions: A series of acquisitions significantly expanded OneWater's geographic reach and service capabilities. For instance, the acquisition of dealerships in key markets allowed the company to tap into new customer bases and leverage existing infrastructure.
• Initial Public Offering (IPO): The IPO in February 2020 marked a pivotal moment, providing the capital necessary for further expansion and enhancing the company's visibility in the market.
• Focus on Customer Experience: Enhancing the customer experience through service offerings, digital platforms, and personalized interactions has been a key driver of growth and customer loyalty.
• Adaptation to Market Trends: Successfully navigated fluctuations in consumer demand and supply chain challenges, demonstrating resilience and adaptability.

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OneWater Marine Inc. (ONEW) Ownership Structure

OneWater Marine Inc. has a mix of institutional and individual ownership, reflecting a structure common among publicly traded companies.

OneWater Marine Inc.'s Current Status

OneWater Marine Inc. is a public company, trading on the New York Stock Exchange (NYSE) under the ticker symbol ONEW. This means that its shares are available for purchase by the general public, and the company is subject to regulations and reporting requirements set forth by the Securities and Exchange Commission (SEC).

OneWater Marine Inc.'s Ownership Breakdown

As of April 2025, the ownership of OneWater Marine Inc. is distributed among various shareholders. Here's a breakdown:

OneWater Marine Inc.'s Leadership

The leadership team guides the strategic direction and operations of OneWater Marine Inc. Key figures include:

• Austin Singleton: Chief Executive Officer
• Anthony Aisquith: President
• Nicole Pelkofer: Chief Financial Officer

Understanding the company's mission and vision provides additional context to its operations. Learn more at: Mission Statement, Vision, & Core Values of OneWater Marine Inc. (ONEW).

OneWater Marine Inc. (ONEW) Mission and Values

OneWater Marine's mission is to deliver exceptional experiences to its customers through a comprehensive range of boating products and services. The company is committed to fostering a culture of integrity, teamwork, and continuous improvement, aiming to exceed customer expectations and create long-term value for its stakeholders.

OneWater Marine Inc.'s Core Purpose

Official mission statement

OneWater Marine does not have a formal, published mission statement readily available in its latest filings or website content as of April 2025. However, based on company communications and business practices, the underlying principles can be inferred:

• Providing premium boating lifestyle experiences.
• Offering a comprehensive suite of products and services.
• Building lasting relationships with customers.
• Driving sustainable growth and profitability.

Vision statement

As of April 2025, OneWater Marine doesn't have an explicitly declared vision statement. Nevertheless, the company’s strategic direction and goals suggest a forward-looking vision focused on:

• Expanding market presence through strategic acquisitions and organic growth.
• Enhancing customer loyalty through superior service and support.
• Leading the marine industry in innovation and customer satisfaction.
• Creating a rewarding environment for employees and stakeholders.

Company slogan/tagline

OneWater Marine's official slogan or tagline is not explicitly stated in public filings or on their website. However, considering their business activities and customer-focused approach, a fitting tagline might emphasize:

• 'Your Premier Boating Destination.'
• 'Experience the OneWater Difference.'
• 'Setting the Standard in Marine Excellence.'

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OneWater Marine Inc. (ONEW) How It Works

OneWater Marine operates as a premium recreational boat retailer in the United States, offering a range of new and pre-owned boats, parts, maintenance, and related services.

OneWater Marine Inc.'s Product/Service Portfolio

OneWater Marine Inc.'s Operational Framework

OneWater Marine drives value through a customer-centric operational model focused on delivering a seamless and enjoyable boating experience. Key aspects of their operational framework include:

• Dealership Network: Operates a network of 97 stores across the United States as of the fiscal year 2024, providing a local presence and personalized service.
• Sales Process: Employs a consultative sales approach, guiding customers through the selection process and offering tailored solutions.
• Service and Support: Provides comprehensive service and support, including maintenance, repair, and parts, ensuring customer satisfaction and repeat business.
• Customer Relationship Management: Utilizes CRM systems to track customer interactions, personalize communications, and enhance the overall experience.
• Inventory Management: Implements efficient inventory management practices to optimize stock levels, minimize carrying costs, and meet customer demand.
• Digital Integration: Integrates digital technologies to enhance online presence, streamline operations, and improve customer engagement.

OneWater Marine Inc.'s Strategic Advantages

OneWater Marine's success is underpinned by several strategic advantages that differentiate it from competitors:

• Premium Brands: Partners with leading boat manufacturers, offering a diverse portfolio of high-quality brands that appeal to a wide range of customers.
• Extensive Network: Operates a large and geographically diverse dealership network, providing broad market coverage and economies of scale.
• Diversified Revenue Streams: Generates revenue from multiple sources, including new boat sales, pre-owned boat sales, parts and accessories, and service and repair, reducing reliance on any single revenue stream.
• Acquisition Strategy: Pursues strategic acquisitions to expand its geographic footprint, enhance its product offerings, and gain access to new markets.
• Experienced Management Team: Led by an experienced management team with a proven track record of success in the marine industry.
• Customer Focus: Prioritizes customer satisfaction, building long-term relationships and fostering brand loyalty.

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OneWater Marine Inc. (ONEW) How It Makes Money

OneWater Marine Inc. primarily generates revenue through the sale of new and pre-owned boats, parts and accessories, finance and insurance products, and service revenues.

OneWater Marine Inc.'s Revenue Breakdown

Here's a breakdown of OneWater Marine Inc.'s revenue streams based on the 2024 fiscal year:

OneWater Marine Inc.'s Business Economics

OneWater Marine Inc.'s business economics are influenced by several key factors:

• Pricing Strategies: The company employs a dynamic pricing strategy, adjusting prices based on market demand, seasonality, and competitive pressures. Premium brands and exclusive models command higher prices, contributing to increased profit margins.
• Economic Factors: Consumer confidence, disposable income, and interest rates significantly impact boat sales. Favorable economic conditions typically drive higher sales volumes, while economic downturns may lead to decreased demand.
• Market Expansion: Strategic acquisitions and expansion into new geographic markets enhance OneWater Marine Inc.'s market presence and revenue potential. These initiatives enable the company to tap into new customer segments and diversify its revenue streams.
• Operational Efficiencies: Efficient inventory management, streamlined operations, and cost control measures contribute to improved profitability. The company focuses on optimizing its supply chain and reducing operating expenses to enhance financial performance.

OneWater Marine Inc.'s Financial Performance

Key highlights of OneWater Marine Inc.'s financial performance include:

• Revenue Growth: The company has demonstrated consistent revenue growth, driven by a combination of organic sales increases and strategic acquisitions. In fiscal year 2024, OneWater Marine Inc. reported revenue of $2.1 billion, reflecting a growth of approximately 11% compared to the previous year.
• Gross Profit Margin: OneWater Marine Inc. maintains a healthy gross profit margin, benefiting from its diverse revenue streams and efficient operations. The gross profit margin for fiscal year 2024 was approximately 30%.
• Net Income: The company's net income has steadily increased, reflecting its strong financial performance and effective management. In fiscal year 2024, OneWater Marine Inc. reported a net income of $140 million.
• Strategic Initiatives: Ongoing investments in digital marketing, customer experience enhancements, and service offerings are expected to drive future growth and profitability.

To gain more insight into OneWater Marine Inc.'s mission, vision, and core values, you can visit: Mission Statement, Vision, & Core Values of OneWater Marine Inc. (ONEW).

OneWater Marine Inc. (ONEW) Market Position & Future Outlook

OneWater Marine is strategically positioned to capitalize on the sustained demand for boating and outdoor recreational activities, aiming to enhance its market presence through strategic acquisitions and operational efficiencies. The company's future outlook is cautiously optimistic, balancing growth initiatives with awareness of potential economic headwinds.

Competitive Landscape

The recreational boat market is competitive, with several key players vying for market share. Here's a snapshot of the competitive landscape:

Opportunities & Challenges

OneWater Marine faces both exciting opportunities and potential risks that could influence its performance.

Industry Position

OneWater Marine holds a significant position in the recreational boat industry, characterized by:

• A diversified portfolio of brands and dealerships across multiple states.
• A focus on both new and pre-owned boat sales, service, and parts.
• Strategic initiatives to enhance customer experience and build brand loyalty.

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