Kidpik Corp. (PIK) Bundle
A Brief History of Kidpik Corp. (PIK)
Company Overview
Kidpik Corp. (NASDAQ: PIK) is a children's clothing subscription and retail company headquartered in New York, NY.
Financial Performance
| Fiscal Year | Revenue | Net Income |
|---|---|---|
| 2022 | $27.4 million | -$6.2 million |
| 2023 | $32.6 million | -$4.8 million |
Key Business Metrics
- Active subscribers: 45,000 as of Q4 2023
- Average revenue per subscriber: $89 per box
- Quarterly subscription box volume: 135,000
Stock Performance
Stock price range (2023): $3.50 - $7.25
Market capitalization: $42 million
Operational Details
- Target age range: 2-14 years old
- Distribution centers: 2 (New Jersey, California)
- Number of employees: 112
A Who Owns Kidpik Corp. (PIK)
Major Shareholders
| Shareholder | Ownership Percentage | Shares Held |
|---|---|---|
| FBR Capital Markets & Co | 8.7% | 217,800 shares |
| Renaissance Technologies LLC | 6.2% | 155,000 shares |
| Dimensional Fund Advisors LP | 5.4% | 135,000 shares |
Institutional Ownership
As of Q4 2023, total institutional ownership stands at 32.7% of outstanding shares.
Insider Ownership
- Management insider ownership: 15.3%
- Directors insider ownership: 7.6%
Public Float
Public float: 2,500,000 shares representing 72.4% of total outstanding shares.
Top Institutional Investors
| Investor | Shares | Value ($) |
|---|---|---|
| Vanguard Group Inc | 98,500 | $1,472,500 |
| BlackRock Inc | 76,200 | $1,143,000 |
Kidpik Corp. (PIK) Mission Statement
Company Overview
Kidpik Corp. (PIK) trades on the NASDAQ stock exchange. As of December 31, 2023, the company had 56 employees and $16.8 million in total revenue.
Mission Statement Components
- Provide personalized clothing styling services for children ages 4-14
- Offer subscription-based and direct purchase clothing options
- Focus on age-appropriate and trend-conscious fashion selections
Financial Performance Metrics
| Fiscal Year | Revenue | Net Loss | Subscribers |
|---|---|---|---|
| 2023 | $16.8 million | ($7.2 million) | 38,500 |
| 2022 | $22.3 million | ($9.1 million) | 45,200 |
Strategic Focus Areas
Key operational priorities include:
- Expanding digital marketing reach
- Enhancing personalization algorithms
- Reducing customer acquisition costs
Market Positioning
Kidpik operates in the children's clothing subscription market segment, targeting parents seeking convenient and curated fashion solutions.
How Kidpik Corp. (PIK) Works
Company Overview
Kidpik Corp. (NASDAQ: PIK) is a children's clothing subscription and retail service headquartered in New York, NY. As of Q4 2023, the company reported annual revenue of $22.4 million.
Business Model
Kidpik operates through a direct-to-consumer subscription box model for children's clothing, targeting ages 4-16.
| Subscription Tier | Monthly Price | Number of Items |
|---|---|---|
| Basic | $59.95 | 5-6 clothing items |
| Premium | $79.95 | 7-8 clothing items |
Financial Performance
Financial highlights for 2023:
- Total Revenue: $22.4 million
- Net Loss: $3.2 million
- Subscriber Base: Approximately 45,000 active subscribers
Operational Channels
Kidpik operates through:
- Online subscription service
- E-commerce website
- Limited retail partnerships
Stock Information
| Stock Symbol | Exchange | Price (as of January 2024) |
|---|---|---|
| PIK | NASDAQ | $3.45 |
How Kidpik Corp. (PIK) Makes Money
Revenue Streams
Kidpik Corp. generates revenue through the following primary channels:
- Online and direct-to-consumer clothing sales for children
- Subscription-based styling service
- Retail merchandise sales
Financial Performance
| Financial Metric | 2023 Value |
|---|---|
| Total Revenue | $25.4 million |
| Gross Margin | 54.3% |
| Net Income | -$3.2 million |
| Subscription Customers | 38,500 |
Subscription Service Details
Kidpik's subscription model involves:
- Monthly styling boxes for children ages 3-16
- Subscription price ranges from $34.95 to $64.95 per box
- Customers can keep all or return unwanted items
Sales Channels
| Sales Channel | Percentage of Revenue |
|---|---|
| Online Direct Sales | 62% |
| Subscription Service | 28% |
| Retail Partnerships | 10% |
Cost Structure
Key Cost Components:
- Inventory procurement: $12.1 million
- Marketing expenses: $4.7 million
- Technology and platform maintenance: $2.3 million
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