AMMO, Inc. (POWW): History, Ownership, Mission, How It Works & Makes Money

Ever wondered how AMMO, Inc. (POWW), a key player in the ammunition and defense technology industry, operates and generates revenue? With fiscal year 2024 net revenues of $145.1 million, a 24.2% decrease, AMMO, Inc. has a fascinating story to tell. Join us as we delve into the history, ownership, mission, and financial mechanisms that drive this Scottsdale, Arizona-based company, from its advanced manufacturing capabilities to its strategic market positioning.

AMMO, Inc. (POWW) History

Founding Timeline

Year established

The company was initially established in 2016.

Original location

The company's original location was in Payson, Arizona.

Founding team members

The initial team included Steven Urvan, who served as Chairman and CEO, and Robert Wiley, who was the Chief Operating Officer.

Initial capital/funding

Information regarding the specific initial capital or funding for the company is not readily available in the provided search results.

Evolution Milestones

Transformative Moments

Several transformative moments have shaped the company's trajectory:

• Acquisition of Jagemann Munition Components (2018): This acquisition was pivotal as it integrated a key supplier into the company, enhancing supply chain control and manufacturing capabilities.
• Listing on NASDAQ (2019): The move to NASDAQ provided increased visibility and access to capital, fueling expansion and strategic initiatives.
• Acquisition of GunBroker.com (2021): Diversifying into the online marketplace with GunBroker.com significantly broadened the company's revenue streams and market reach.
• Strategic Review and Cost Reduction Initiatives (2023): In response to evolving market dynamics, the company undertook strategic reviews and cost-cutting measures to optimize operations and ensure financial stability.

These moments reflect the company's strategic shifts and adaptations to market conditions, influencing its growth and business model.

For more detailed insights into the company's financial standing, consider exploring: Breaking Down AMMO, Inc. (POWW) Financial Health: Key Insights for Investors

AMMO, Inc. (POWW) Ownership Structure

Understanding a company's ownership structure is crucial for investors as it reveals who has control and influence over its decisions. As of April 2025, AMMO, Inc. (POWW) has a mix of institutional, retail, and insider ownership, which shapes its governance and strategic direction.

AMMO, Inc.'s Current Status

AMMO, Inc. is a publicly traded company, meaning its shares are available for purchase by the general public on stock exchanges. This allows a wide range of investors to own a piece of the company, from individual retail investors to large institutional investors.

AMMO, Inc.'s Ownership Breakdown

The ownership of AMMO, Inc. is distributed among various types of shareholders. Here's a breakdown:

AMMO, Inc.'s Leadership

The leadership team is responsible for the day-to-day operations and strategic direction of the company. Key members of the leadership team include:

• Sheila N. Blair: As the Independent Chair of the Board, Blair provides leadership to the board of directors, ensuring effective governance and oversight of the company's strategy and operations.
• Jason W. Vanderbrink: As the Chief Executive Officer, Vanderbrink is responsible for the overall management, strategic direction, and performance of the company.
• Susan Lokey: As the Chief Financial Officer, Lokey is responsible for overseeing the company's financial operations, including accounting, reporting, and investor relations.

These individuals, along with other key executives, guide AMMO, Inc.'s strategic initiatives and operational execution. More information about the company's values can be found at Mission Statement, Vision, & Core Values of AMMO, Inc. (POWW).

AMMO, Inc. (POWW) Mission and Values

Ammunition is more than just a product; it's a critical component for safety, security, and the exercise of fundamental rights. The company's mission and values reflect a commitment to quality, innovation, and responsible manufacturing within the ammunition and firearms industry.

[Company's] Core Purpose

Official mission statement

While a specific, formally declared mission statement for the company is not readily available in recent public disclosures, it is possible to infer the core tenets of their operational philosophy from how they conduct business and what they emphasize in their communications.

• Quality and Innovation: The company likely prioritizes the production of high-quality ammunition and related products, constantly seeking innovative solutions to meet the evolving needs of its customer base.
• Supporting American Values: Given the nature of their products, the company likely sees itself as supporting the Second Amendment rights of American citizens, catering to law enforcement, military, and civilian markets.
• Growth and Market Leadership: A core part of their mission probably involves expanding their market share, improving profitability, and maintaining a leadership position within the ammunition and firearms industry.

Vision statement

As of April 2025, there is no explicitly stated formal vision statement publicly available for the company. However, a vision can be constructed from their strategic actions and market positioning:

• Industry Leadership: The company aspires to be a leader in the ammunition and firearms sector, known for innovation, quality, and reliability.
• Technological Advancement: The company envisions pioneering new technologies in ammunition manufacturing, enhancing product performance, and setting industry standards.
• Meeting Customer Needs: The company aims to be the preferred supplier for a broad range of customers, from recreational shooters to law enforcement agencies, by providing tailored solutions and exceptional service.

Company slogan/tagline

As of April 2025, there is no official, widely publicized slogan or tagline for the company. Without a specific tagline, it's useful to look at the essence of their branding and communications to understand what they aim to convey:

• Precision and Performance: If the company were to adopt a tagline, it might emphasize the accuracy and reliability of their ammunition products.
• Innovation and Technology: Another possible tagline could highlight their commitment to cutting-edge technology and innovation in the ammunition industry.
• Reliability and Trust: A tagline might also focus on the dependability of their products, underscoring the trust that customers place in their ammunition for various applications.

To gain more insights into the company's financial standing, you might find this resource helpful: Breaking Down AMMO, Inc. (POWW) Financial Health: Key Insights for Investors.

AMMO, Inc. (POWW) How It Works

AMMO, Inc. operates as a designer, manufacturer, and marketer of ammunition and ammunition components, catering to sports and recreational shooters, law enforcement, military, and self-defense markets.

AMMO, Inc.'s Product/Service Portfolio

AMMO, Inc.'s Operational Framework

AMMO, Inc.'s operations encompass several key areas that drive value creation:

• Manufacturing: The company manufactures ammunition and ammunition components in-house.
• Distribution: AMMO, Inc. distributes its products through a network of retailers, distributors, and online channels, including its own website and GunBroker.com.
• Sales and Marketing: The company employs a sales and marketing team to promote its products and build relationships with customers.
• GunBroker.com: Operates as a leading online marketplace for firearms, providing a platform for buyers and sellers to connect.

AMMO, Inc.'s Strategic Advantages

AMMO, Inc. possesses several strategic advantages that contribute to its market position:

• Vertically Integrated Operations: Having in-house manufacturing capabilities alongside a significant online marketplace provides greater control over the supply chain and distribution channels.
• Product Innovation: Focus on developing and patenting new ammunition designs to meet specific customer needs and improve performance.
• Brand Recognition: Building a strong brand reputation for quality and reliability in the ammunition market.
• GunBroker.com Synergies: Leveraging the GunBroker.com platform to reach a large customer base and generate additional revenue streams.

For more insights into the financial aspects, check this out: Breaking Down AMMO, Inc. (POWW) Financial Health: Key Insights for Investors

AMMO, Inc. (POWW) How It Makes Money

The company primarily generates revenue through the sale of ammunition and ammunition components, as well as through brass casings, and стрелкового оружия.

Revenue Breakdown

Unfortunately, precise, up-to-date details on the exact percentage breakdown of revenue streams for the company as of late 2024 or early 2025 are not available in the search results. The latest detailed financial reports would be needed to provide an accurate table. However, based on the general business model, here's a hypothetical, yet plausible, revenue breakdown:

Business Economics

The company's business economics are influenced by several factors:

• Ammunition Pricing: Prices are affected by raw material costs (e.g., brass, gunpowder), manufacturing expenses, and market demand. Economic downturns or increased regulatory pressures can significantly impact pricing strategies.
• Demand Fluctuations: Demand often spikes following events that raise concerns about personal safety or potential restrictions on ammunition sales. Conversely, demand may decrease during periods of economic stability or when ammunition stockpiles are high among consumers.
• Raw Material Costs: The cost of brass, lead, copper, and other raw materials plays a crucial role in determining production costs and, consequently, profitability.
• Manufacturing Efficiency: The efficiency of the company's manufacturing processes directly affects its cost of goods sold (COGS) and gross margins. Investments in automation and process optimization can improve efficiency.
• Distribution Network: A well-established distribution network, including relationships with retailers and distributors, is essential for reaching end customers efficiently.

Financial Performance

Key aspects of the company's recent financial performance include:

• Revenue Growth: Monitoring the year-over-year revenue growth indicates the company's ability to expand its market share and capitalize on demand.
• Gross Margins: Analyzing gross margins (revenue minus cost of goods sold) reveals the profitability of the company's core operations. Factors like raw material costs, production efficiency, and pricing strategies influence gross margins.
• Operating Expenses: Keeping track of operating expenses (e.g., sales, marketing, administrative costs) is essential for understanding the company's overall profitability. Efficient cost management contributes to higher operating income.
• Net Income: Ultimately, net income (or loss) reflects the company's bottom-line profitability after all expenses and taxes. Trends in net income provide insights into the company's overall financial health.
• Cash Flow: Examining cash flow from operations, investing, and financing activities offers a comprehensive view of the company's ability to generate cash, fund investments, and meet its financial obligations.

To gain more insights into the company's investor profile, consider exploring: Exploring AMMO, Inc. (POWW) Investor Profile: Who’s Buying and Why?

AMMO, Inc. (POWW) Market Position & Future Outlook

As of April 2025, AMMO, Inc. is navigating a dynamic market landscape, with a focus on expanding its ammunition and component sales, while also managing its capital structure. The company's future hinges on its ability to innovate, control costs, and capitalize on strategic opportunities in the ammunition and related products market. For more in-depth information, you might want to check Mission Statement, Vision, & Core Values of AMMO, Inc. (POWW).

Competitive Landscape

Opportunities & Challenges

Industry Position

AMMO, Inc. holds a unique position within the ammunition industry, characterized by:

• Focus on innovation and niche market segments.
• Growing brand recognition through strategic marketing and product placement.
• Agile manufacturing capabilities allowing for rapid response to market demands.

The company aims to increase its market share by:

• Expanding its product line to cater to a broader range of shooting sports enthusiasts and professionals.
• Strengthening relationships with key retailers and distributors.
• Investing in research and development to maintain a competitive edge in ammunition technology.