360 DigiTech, Inc. (QFIN): History, Ownership, Mission, How It Works & Makes Money

Ever wondered how a tech company can revolutionize credit services in a vast market like China? 360 DigiTech, Inc. (QFIN), now known as Qifu Technology, Inc., has been making waves as a leading Credit-Tech platform, connecting consumers and SMEs with financial institutions. But how did they get here, who's behind this operation, and what's their secret sauce for making money? Keep reading to uncover the history, ownership structure, mission, and business model that have driven 360 DigiTech to the forefront of China's digital finance landscape, boasting a market capitalization of over $5 billion as of today.

360 DigiTech, Inc. (QFIN) History

360 DigiTech's Founding Timeline

Year established

The company was established in July 2011.

Original location

The company's original location was in China.

Founding team members

The information about the founding team members is not available in the search results.

Initial capital/funding

Details regarding the initial capital or funding for the company's establishment are not available in the provided search results.

360 DigiTech's Evolution Milestones

360 DigiTech's Transformative Moments

• Strategic Rebranding: The transition from Qifu to 360 DigiTech marked a pivotal shift, emphasizing a broader commitment to technology-driven solutions.
• Focus on Technology and AI: Investment in AI and technology to improve credit risk assessment and operational efficiency has been a key transformative decision.
• Partnerships and Collaborations: Forming strategic alliances to expand service offerings and market reach has significantly shaped the company's growth trajectory.
• Regulatory Compliance: Adapting to evolving regulatory landscapes in the fintech sector has been crucial in maintaining operational stability and market access.
• To delve deeper into the company's guiding principles, explore: Mission Statement, Vision, & Core Values of 360 DigiTech, Inc. (QFIN).

These transformative moments reflect 360 DigiTech's strategic agility and its commitment to innovation and sustainable growth in the competitive fintech landscape.

360 DigiTech, Inc. (QFIN) Ownership Structure

Understanding the ownership structure of 360 DigiTech, Inc. provides key insights into the company's control and governance. The company has a mix of institutional, public, and insider ownership, influencing its strategic decisions and overall direction.

360 DigiTech, Inc.'s Current Status

360 DigiTech, Inc. is a publicly traded company, listed on the NASDAQ under the ticker symbol QFIN. This means that a portion of the company is owned by public investors, who can buy and sell shares on the open market. Being publicly traded brings both opportunities and responsibilities, including increased transparency and regulatory compliance.

360 DigiTech, Inc.'s Ownership Breakdown

The ownership of 360 DigiTech, Inc. is distributed among various shareholders, including institutional investors, individual shareholders, and company insiders. Here’s a breakdown of the ownership percentages:

360 DigiTech, Inc.'s Leadership

The leadership team at 360 DigiTech, Inc. is responsible for setting the strategic direction of the company and overseeing its operations. Key members of the leadership team include:

• Lei Xu: Director
• Haisheng Wu: Director

These individuals play crucial roles in guiding the company's strategy, ensuring its financial health, and driving its growth initiatives. For more detailed insights into the company's financial performance, you can explore Breaking Down 360 DigiTech, Inc. (QFIN) Financial Health: Key Insights for Investors.

360 DigiTech, Inc. (QFIN) Mission and Values

360 DigiTech, Inc. aims to connect consumers and funding partners through its technology-driven platform, while upholding specific values that guide its operations and culture. More information can be found at : Mission Statement, Vision, & Core Values of 360 DigiTech, Inc. (QFIN).

360 DigiTech's Core Purpose

Official mission statement

360 DigiTech's mission statement is to:

• Be a connector.
• Be trustworthy.
• Be innovative.

Vision statement

The company's vision statement includes:

• Create a better experience for consumers to obtain credit.
• Create better value for funding partners.

Company slogan/tagline

360 DigiTech focuses on the following key values:

• Integrity: Emphasizing trustworthiness and ethical behavior in all interactions.
• User-centric: Prioritizing the needs and experiences of both consumers and funding partners.
• Innovation: Continuously seeking new and improved ways to connect users and partners through technology.

360 DigiTech, Inc. (QFIN) How It Works

360 DigiTech operates as a digital platform connecting consumers and small business owners with financial institutions in China. It primarily facilitates loan products by leveraging its technology for credit assessment and risk management.

360 DigiTech's Product/Service Portfolio

360 DigiTech's Operational Framework

360 DigiTech's operational framework is built around a technology-driven approach to connect borrowers and lenders. The company does not directly provide loans; instead, it operates as a platform that facilitates loan origination and servicing. Key aspects of its operations include:

• AI and Big Data Analytics: Utilizes AI and big data analytics to assess credit risk, predict borrower behavior, and streamline the loan application process.
• Platform Ecosystem: Connects a wide range of financial institutions with potential borrowers, expanding access to credit for underserved populations.
• Risk Management: Employs sophisticated risk management systems to monitor loan performance and mitigate potential losses for lending partners.
• Customer Acquisition: Focuses on efficient customer acquisition strategies through online channels and partnerships.

360 DigiTech's Strategic Advantages

360 DigiTech has carved out strategic advantages in China's competitive fintech landscape:

• Technological Expertise: Advanced AI and data analytics capabilities provide a competitive edge in credit assessment and risk management.
• Extensive Partner Network: Strong relationships with numerous financial institutions expand the reach and availability of its services.
• Scalability: The platform business model allows for rapid scaling and efficient customer acquisition.
• Regulatory Compliance: Proactive approach to navigate and comply with evolving regulations in the Chinese fintech industry.

Learn more about the investors behind 360 DigiTech: Exploring 360 DigiTech, Inc. (QFIN) Investor Profile: Who’s Buying and Why?

360 DigiTech, Inc. (QFIN) How It Makes Money

360 DigiTech primarily generates revenue by connecting consumers and small business owners with financial institutions through its online platform, facilitating loan origination and other financial services.

360 DigiTech's Revenue Breakdown

360 DigiTech's Business Economics

360 DigiTech operates with a business model centered on technology-driven financial services. Key aspects of its business economics include:

• Platform-Based Model: Connects borrowers and financial institutions, earning fees on successful loan originations.
• Technology Investment: Significant investment in AI and data analytics to improve credit risk assessment and operational efficiency.
• Partnerships: Collaborations with various financial institutions expand the reach and diversity of financial products offered.
• Risk Management: Sophisticated algorithms and data analytics are employed to assess and manage credit risk.
• Scalability: The online platform allows for scalable growth with relatively low incremental costs.

For more insights into the company's financial standing, check this out: Breaking Down 360 DigiTech, Inc. (QFIN) Financial Health: Key Insights for Investors

360 DigiTech's Financial Performance

Analyzing 360 DigiTech's financial performance involves looking at key metrics that demonstrate the company’s efficiency and profitability. Here are some important points:

• Revenue Growth: The company has demonstrated substantial revenue growth, driven by the expansion of its platform and increased loan facilitation volumes. For example, total net revenue in 2024 was approximately CNY 16.5 billion, a 14.4% increase year-over-year.
• Profitability: 360 DigiTech maintains strong profitability, as evidenced by its net profit margins. The net profit for 2024 reached about CNY 4.1 billion.
• Loan Origination Volume: A critical driver of revenue, the loan origination volume reflects the platform's success in connecting borrowers with lenders. In 2024, the total loan origination volume reached CNY 494.634 billion.
• Operating Expenses: While revenue has grown, managing operating expenses is crucial. The company's ability to control costs impacts its bottom line. For 2024, total operating costs and expenses were CNY 11.9 billion.
• Asset Quality: Monitoring the quality of assets, particularly the performance of facilitated loans, is essential. Factors like delinquency rates and write-offs provide insights into credit risk management. The 30+ days delinquency rate for loans outstanding on the platform was 1.16% as of December 31, 2024.

360 DigiTech, Inc. (QFIN) Market Position & Future Outlook

As of April 2025, 360 DigiTech faces a dynamic market landscape, balancing growth opportunities with inherent risks in the fintech sector. The company's future success hinges on its ability to navigate regulatory changes, maintain competitive advantages, and capitalize on emerging market trends. For a deeper dive into who is investing in 360 DigiTech and the motivations behind their investment decisions, check out this insightful analysis: Exploring 360 DigiTech, Inc. (QFIN) Investor Profile: Who’s Buying and Why?

Competitive Landscape

Opportunities & Challenges

Industry Position

360 DigiTech maintains a significant position within China's consumer finance industry. Key aspects of its industry standing include:

• Technology-driven approach: The company leverages advanced technologies like AI and big data to improve its risk management and operational efficiency.
• Strategic partnerships: Collaborations with various platforms enhance its reach and customer acquisition capabilities.
• Focus on regulatory compliance: 360 DigiTech prioritizes adherence to evolving regulatory standards, crucial for sustainable growth.