RumbleON, Inc. (RMBL): history, ownership, mission, how it works & makes money

RumbleON, Inc. (RMBL): history, ownership, mission, how it works & makes money

US | Consumer Cyclical | Auto - Dealerships | NASDAQ

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A Brief History of RumbleON, Inc. (RMBL)

Company Overview

RumbleON, Inc. is a technology-enabled vehicle marketplace headquartered in Dallas, Texas. The company was founded in 2015 and is publicly traded on the NASDAQ under the ticker symbol RMBL.

Financial Performance

Financial Metric 2023 Value
Total Revenue $1.21 billion
Gross Profit $106.5 million
Net Income $-44.3 million
Market Capitalization $204.6 million

Business Segments

  • Powersports Vehicle Marketplace
  • Automotive Vehicle Marketplace
  • Digital Retail Platform

Key Operational Metrics

Metric 2023 Value
Total Vehicles Processed 53,700 units
Digital Platform Transactions 42,300 units
Average Revenue per Unit $22,500

Leadership

Marshall Chesrown serves as the Chairman and CEO of RumbleON, Inc.

Stock Performance

Stock Metric 2024 Value
Current Stock Price $3.45
52-Week Low $1.87
52-Week High $5.22


A Who Owns RumbleON, Inc. (RMBL)

Major Shareholders

Shareholder Percentage of Ownership
Marshall Chesrown (Founder/Executive Chairman) 22.5%
Dimensional Fund Advisors LP 7.9%
BlackRock Inc. 5.2%
Renaissance Technologies LLC 4.7%

Institutional Ownership

As of Q4 2023, institutional investors own approximately 42.6% of RumbleON, Inc. stock.

Insider Ownership

  • Marshall Chesrown owns 22.5% of total shares
  • Executive leadership team collectively owns 28.3% of outstanding shares

Public Float

Total public float: 6,412,000 shares

Ownership Breakdown

Ownership Category Percentage
Institutional Investors 42.6%
Insider Ownership 28.3%
Retail Investors 29.1%


RumbleON, Inc. (RMBL) Mission Statement

Company Overview

RumbleON, Inc. (NASDAQ: RMBL) is a technology-enabled platform for vehicle buying, selling, and trading.

Financial Performance

Metric 2023 Value
Total Revenue $1.15 billion
Net Income $14.2 million
Total Assets $385.6 million
Market Capitalization $247.3 million

Core Business Strategy

  • Digital vehicle marketplace transformation
  • Nationwide vehicle acquisition and sales platform
  • Technology-driven automotive ecosystem

Key Operational Metrics

Metric 2023 Performance
Vehicles Processed 57,400 units
Online Transactions 42% of total sales
Geographic Coverage 50 states

Strategic Focus Areas

  • Digital Transformation of automotive retail
  • Expanding online vehicle marketplace
  • Leveraging technology for efficient transactions


How RumbleON, Inc. (RMBL) Works

Business Model

RumbleON, Inc. is a digital automotive marketplace that specializes in buying, selling, and trading powersports vehicles, motorcycles, and automobiles through an online platform.

Financial Performance

Financial Metric 2023 Value
Total Revenue $1.36 billion
Gross Profit $105.4 million
Net Income $4.2 million
Market Capitalization $245.6 million

Vehicle Transactions

  • Total vehicles transacted in 2023: 24,700
  • Average vehicle sale price: $32,500
  • Online platform transaction percentage: 78%

Operational Segments

RumbleON operates through multiple segments:

  • Powersports Vehicle Sales
  • Motorcycle Vehicle Sales
  • Automobile Vehicle Sales
  • Digital Marketplace Services

Technology Platform

RumbleON's proprietary technology platform enables direct-to-consumer vehicle transactions with integrated financing and logistics solutions.

Geographic Reach

Region Number of Active Markets
United States 48 states
Digital Platform Coverage Nationwide

Stock Performance

NASDAQ Stock Symbol: RMBL

  • 2023 Stock Price Range: $4.25 - $12.50
  • Current Trading Price: $7.85


How RumbleON, Inc. (RMBL) Makes Money

Business Model Overview

RumbleON, Inc. generates revenue through multiple channels in the powersports, automotive, and commercial vehicle marketplace.

Revenue Streams

Revenue Channel Description 2023 Revenue Contribution
Vehicle Sales Buying and selling powersports vehicles, motorcycles, and commercial vehicles $486.2 million
Wholesale Vehicle Transactions Selling vehicles to dealers and other commercial buyers $312.7 million
Retail Vehicle Sales Direct sales to consumers through digital platforms $173.5 million

Digital Marketplace Operations

  • Online platform facilitating vehicle transactions
  • Technology-driven inventory management
  • Digital marketing and sales channels

Financial Performance Metrics

Financial Metric 2023 Value
Total Revenue $618.9 million
Gross Profit $54.3 million
Net Income $3.2 million

Vehicle Transaction Breakdown

  • Powersports vehicles: 42% of transactions
  • Motorcycles: 33% of transactions
  • Commercial vehicles: 25% of transactions

Key Revenue Generation Strategies

Digital Platform Monetization: Leveraging technology to reduce transaction costs and increase efficiency.

Inventory Optimization: Rapid buying and selling of vehicles across multiple channels.

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