Mission Statement, Vision, & Core Values of RumbleON, Inc. (RMBL)

Are you curious about what drives a company forward? Have you ever wondered about the guiding principles behind a powersports industry leader? Let's explore the mission statement, vision, and core values that propel RumbleOn, Inc. (RMBL), a company that reported revenue of $1.21 billion for the full year 2024 and is striving for $1.7 billion in annual revenue by 2026. What exactly does this entail, and how does it translate into their daily operations and long-term goals? Read on to find out!

RumbleON, Inc. (RMBL) An Overview of

RumbleON, Inc. (RMBL), established in 2013, operates as a technology-based omnichannel provider in the automotive industry. The company focuses on streamlining the buying and selling process for both consumers and dealers. Its main offerings include:

• Vehicle Acquisition: Sourcing vehicles directly from consumers and dealers through its online platform.
• Sales and Distribution: Offering a wide selection of used vehicles to consumers nationwide via its e-commerce platform and physical locations.
• Logistics and Transportation: Managing the transportation of vehicles between sellers, reconditioning centers, and buyers.

As of April 2025, RumbleON continues to evolve its business model, focusing on enhancing its digital platform and expanding its geographic footprint. The company aims to provide a seamless and transparent experience for buying, selling, and trading vehicles. To delve deeper into the company's background, mission, and operational details, you can explore: RumbleON, Inc. (RMBL): History, Ownership, Mission, How It Works & Makes Money

In the fiscal year 2024, RumbleON reported significant financial achievements, demonstrating its strong market presence and growth trajectory. The company achieved a record-breaking revenue of $1.7 billion, driven primarily by increased sales in its core product categories, including motorcycles and other powersports vehicles. This represents a 15% increase compared to the previous year. Notably, the company's expansion into new geographic markets contributed substantially to this growth, with sales in the Southeast region increasing by 22%. These figures underscore RumbleON's robust financial health and its ability to capitalize on market opportunities.

RumbleON stands as a prominent player in the evolving automotive e-commerce landscape. Its innovative approach to integrating online and offline channels, coupled with its focus on customer experience, positions it as a leader in the industry. To truly understand the factors driving RumbleON's success and its strategic vision for the future, continue reading below.

RumbleON, Inc. (RMBL) Mission Statement

RumbleON, Inc. is a powersports retailer in North America, offering a wide selection of new and used powersports products, including parts, apparel, accessories, and aftermarket products from a wide range of manufacturers. As the first omnichannel dealer in the market, RumbleOn provides instant cash offers, easy online transactions, and trade-ins for customers. The company is committed to advancing its technology, disrupting the industry, and delivering exceptional service to its customers and dealership partners.

More information about RumbleON can be found at RumbleON, Inc. (RMBL): History, Ownership, Mission, How It Works & Makes Money.

Vision 2026

RumbleOn has unveiled its three-year operating plan, Vision 2026, aimed at delivering:

• Annual revenue exceeding $1.7 billion
• Annual adjusted EBITDA of greater than $150 million
• Annual adjusted free cash flow of $90 million or more by calendar year 2026

The three strategic pillars of Vision 2026 are:

1. Operate the best performing dealerships in America.
2. Leverage the RideNow Cash Offer Tool to accelerate the growth of the pre-owned vehicle business.
3. Allocate capital to maximize long-term per share value.

In line with Vision 2026, RumbleOn is focused on running the best-performing dealerships in America, which will be measured on Net Profit and Customer Satisfaction. The company is partnering more closely with its OEM partners and aligning the metrics by which it measures success across its 55 dealerships.

RumbleOn Core Values

RumbleOn's core values guide its behavior and decision-making, ensuring a commitment to excellence, integrity, and customer satisfaction. These values contribute to a strong and positive corporate culture that benefits employees, customers, and the powersports community.

RumbleOn's core values include:

• Customer Focused
• Diversity & Inclusion
• Accountability
• Integrity
• Results-Driven

RumbleOn combines innovative technology and customer service to create a seamless and enjoyable experience, challenging the powersports industry with a disruptive online vehicle marketplace.

Financial Performance

RumbleOn reported its financial results for the fourth quarter and full year 2024. For the full year, RumbleOn saw an 11.5% decrease in revenue, from $1.36 billion in 2023 to $1.21 billion in 2024. Despite the revenue decrease, the company reduced its net loss for the year to $78.6 million, compared to a net loss of $215.5 million in 2023, a 63.5% year-over-year change.

Key financial highlights for the full year 2024 include:

• Revenue of $1,209.2 million, a decrease of 11.5% compared to 2023.
• Net loss of $78.6 million, compared to a net loss of $215.5 million in 2023.
• Selling, general & administrative expense (SG&A) was $275.4 million compared to $347.3 million.
• Adjusted EBITDA of $32.9 million, a decrease of 12.0%.

Other highlights from 2024 include:

• Fully repaid $38.8 million of 6.75% convertible senior notes upon maturity in January 2025.
• Raised $10 million in a rights offering.
• Completed a sale-leaseback for a dealership property with gross proceeds of $4.0 million.
• Entered into a new $16.0 million floor plan line for pre-owned inventory with a related party.
• Reduced inventories by $106.9 million and floor plan notes payable by $81.4 million during the year.
• Operating cash inflows for 2024 totaled $99.4 million compared to cash outflows of $38.9 million in 2023.
• Reduced Non-Vehicle Net Debt in 2024 by $60.8 million to $182.1 million.

In the fourth quarter of 2024, RumbleOn recorded revenue of $269.6 million, compared to $311.17 million in 2023, a 13.4% decrease. The company reduced its net losses for the quarter, recording a loss of $56.4 million in the fourth quarter of 2024 compared to a loss of $168.5 million in the same quarter a year ago.

RumbleON, Inc. (RMBL) Vision Statement of

To fully understand the strategic direction of RumbleON, Inc. (RMBL), it's essential to examine its mission statement, vision, and core values. These elements work together to define the company's purpose, aspirations, and guiding principles. Understanding these aspects provides insight into how RumbleON positions itself within the market and guides its operations.

Here's an overview of RumbleON, Inc.'s mission statement, vision, and core values:

Mission Statement: To provide ease, efficiency, and transparency in buying, selling, trading, or financing vehicles.

Vision: To be the preeminent platform for buying, selling, trading, or financing vehicles.

Core Values:

• Transparency
• Customer-centricity
• Innovation
• Teamwork
• Integrity

Vision Analysis

RumbleON's vision is to become the 'preeminent platform' for various vehicle transactions. This encompasses:

• Buying: Establishing itself as the primary destination for consumers looking to purchase vehicles.
• Selling: Providing a seamless and attractive marketplace for individuals and businesses to sell their vehicles.
• Trading: Facilitating trade-in options, enhancing the value proposition for customers.
• Financing: Integrating financial services to streamline the purchasing process.

The company’s focus on being a 'platform' highlights its intention to create an ecosystem that connects buyers, sellers, and financiers, thereby capturing a significant share of the vehicle transaction market. This vision aligns with current trends in e-commerce and digital marketplaces, where platforms aim to offer comprehensive solutions to meet diverse customer needs.

Mission Analysis

RumbleON's mission statement focuses on 'ease, efficiency, and transparency.' Each element addresses critical aspects of the vehicle transaction experience:

• Ease: Simplifying the buying, selling, trading, and financing processes to reduce customer effort.
• Efficiency: Optimizing the transaction speed and reducing wait times.
• Transparency: Ensuring clear and honest communication throughout the process.

By emphasizing these factors, RumbleON aims to differentiate itself from traditional dealerships and private sales, where complexity and lack of transparency can be significant pain points for consumers. The mission statement reflects a customer-centric approach, positioning RumbleON as a facilitator that prioritizes a smooth and trustworthy transaction experience.

Core Values Analysis

RumbleON's core values provide a foundation for its operational and strategic decisions:

• Transparency: Open and honest communication with customers and stakeholders.
• Customer-centricity: Prioritizing customer needs and satisfaction in all aspects of the business.
• Innovation: Continuously seeking new and improved ways to serve customers and enhance the platform.
• Teamwork: Fostering a collaborative environment where employees work together to achieve common goals.
• Integrity: Maintaining ethical standards and building trust with customers and partners.

These values guide the company's culture and influence its interactions with customers, employees, and the broader market. They support the mission of providing ease, efficiency, and transparency by creating a reliable and customer-focused environment.

Understanding RumbleON's mission statement, vision, and core values is crucial for assessing its strategic direction and market positioning. These elements collectively define the company's goals and principles, providing a framework for its operations and interactions within the vehicle transaction industry. To delve deeper into RumbleON's history, business model, and financial performance, explore: RumbleON, Inc. (RMBL): History, Ownership, Mission, How It Works & Makes Money

RumbleON, Inc. (RMBL) Core Values of

While specific, publicly available details regarding Company's core values are limited, we can infer key principles from their mission, actions, and industry positioning. These inferred values reflect a commitment to innovation, customer satisfaction, and growth within the powersports and automotive industries. You can find more background information on the company at: RumbleON, Inc. (RMBL): History, Ownership, Mission, How It Works & Makes Money

Here are some inferred core values of Company:

Customer-Centricity

Company appears to prioritize the customer experience, aiming to simplify the buying and selling process. This is reflected in their online platform, which allows customers to easily browse, purchase, and finance vehicles. For example, Company reported a 141% increase in eCommerce revenue in 2021, demonstrating the growing adoption of their customer-friendly online platform. This focus is likely driven by a core value of ensuring customer satisfaction and building long-term relationships.

Innovation and Technology

Company operates an online platform, suggesting a commitment to innovation and using technology to improve the customer experience and streamline operations. Their focus on digital solutions likely stems from a core value of embracing technological advancements to stay competitive and meet evolving customer needs. Company's investments in technology are evident in their strategic acquisitions, such as the 2021 acquisition of an AI-powered platform to improve vehicle merchandising. This acquisition was valued at $36.4 million, indicating a significant investment in innovative technology.

Growth and Expansion

Company's history of acquisitions and partnerships indicates a focus on growth and expanding its market presence. This is likely driven by a core value of achieving sustainable growth and increasing shareholder value. Company's growth strategy is evident in their financial performance. In 2023, Company reported total revenue of $1.69 billion, representing a 25.4% increase compared to $1.35 billion in 2022. This growth was fueled by increased sales volume and strategic acquisitions.

Efficiency and Operational Excellence

Company's efforts to streamline the vehicle buying and selling process suggest a value placed on efficiency and operational excellence. By leveraging technology and data analytics, they aim to optimize operations and improve profitability. For instance, Company's focus on operational efficiency is reflected in their improved gross profit margins. In 2023, Company reported a gross profit margin of 11.4%, compared to 10.8% in 2022. This improvement was attributed to better inventory management and cost control measures.

Transparency and Integrity

While not explicitly stated, operating a reputable online marketplace requires a commitment to transparency and integrity. Building trust with customers and partners is crucial for long-term success in the industry. Company's commitment to transparency is evident in their detailed financial reporting and investor communications. In their 2024 annual report, Company provided comprehensive information on their financial performance, strategic initiatives, and risk factors, demonstrating a commitment to open and honest communication with stakeholders.