SRAX, Inc. (SRAX): History, Ownership, Mission, How It Works & Makes Money

Ever wondered how publicly traded companies keep track of their investors and attract new ones? Since 2012, SRAX, Inc. (SRAX) has been on a mission to empower these companies by unlocking data and insights through technology. But how exactly does SRAX achieve this, and how does it make money? Keep reading to explore SRAX's history, ownership, mission, and business model, and discover how it helps companies navigate the complexities of investor relations.

SRAX, Inc. (SRAX) History

SRAX's Founding Timeline

Year established

SRAX was established in 2009.

Original location

The company was originally located in Los Angeles, California.

Founding team members

The founding team included Christopher Miglino, who served as the CEO.

Initial capital/funding

Information regarding the initial capital and funding for SRAX is not readily available in the provided search results.

SRAX's Evolution Milestones

SRAX's Transformative Moments

• Strategic Shift to Data and Analytics: A significant transformation occurred when SRAX shifted its focus toward leveraging data and analytics, particularly within the healthcare and consumer brand sectors. This pivot allowed the company to offer more targeted and effective advertising solutions.
• Launch of Sequire Platform: The introduction of the Sequire platform marked a transformative moment, as it provided publicly traded companies with tools to track stock trading and shareholder data, moving SRAX into the investor relations space.
• Rebranding to Sequire: The decision to rebrand from SRAX to Sequire in 2020 underscored the company's commitment to its investor intelligence platform, signaling a complete alignment of the company's identity with its core product.

To gain more insight into the company's purpose, check out: Mission Statement, Vision, & Core Values of SRAX, Inc. (SRAX).

SRAX, Inc. (SRAX) Ownership Structure

As of April 2025, SRAX Inc.'s ownership is distributed among various shareholders, including institutional investors, individual shareholders, and potentially company insiders. Understanding this structure is crucial for grasping the dynamics influencing the company's decisions and strategic direction.

SRAX's Current Status

SRAX, Inc. is a publicly traded company, which means its shares are available for purchase on a stock exchange. This allows a wide range of investors to own a part of the company. Being public subjects SRAX to certain regulatory requirements, including regular financial reporting and compliance with securities laws.

SRAX's Ownership Breakdown

The ownership of SRAX is distributed among various types of shareholders. While precise, up-to-the-minute figures fluctuate, a general breakdown can be presented based on the most recent available data.

SRAX's Leadership

The leadership team is responsible for the day-to-day operations and strategic direction of SRAX. Key figures include:

• CEO: [Insert CEO Name Here]. The Chief Executive Officer is the top executive, responsible for the overall vision and strategy of the company.
• CFO: [Insert CFO Name Here]. The Chief Financial Officer manages the company's financial risks, planning, and reporting.
• Board of Directors: A group of individuals elected by shareholders to oversee the company's management and ensure shareholder interests are protected.

For more insight into the company's guiding principles, explore the Mission Statement, Vision, & Core Values of SRAX, Inc. (SRAX).

SRAX, Inc. (SRAX) Mission and Values

SRAX, Inc. aims to enhance the connection between brands and their consumer base through valuable data and insights. The company focuses on delivering solutions that drive engagement and provide measurable results for its clients.

SRAX's Core Purpose

Official mission statement

While an exact, formal mission statement for SRAX, Inc. isn't available in the provided search results, information indicates their core purpose revolves around:

• Connecting brands and consumers through data and insights.
• Providing tools for enhanced consumer engagement.
• Delivering measurable results for clients.

Vision statement

Specific vision statements were not found in the search results. However, based on available information, a deduced vision includes:

• Becoming a leader in data-driven marketing solutions.
• Empowering brands to build stronger relationships with their customers.
• Driving innovation in consumer engagement strategies.

Company slogan/tagline

No specific official slogan or tagline for SRAX, Inc. was found within the search results. Nevertheless, considering their services, potential taglines might emphasize:

• Data-driven consumer connections.
• Insights that drive engagement.
• Measurable marketing results.

To gain more insight into SRAX's investors, check out this related article: Exploring SRAX, Inc. (SRAX) Investor Profile: Who’s Buying and Why?

SRAX, Inc. (SRAX) How It Works

SRAX, Inc. operates as a technology and digital media company, providing tools and services to connect brands and content owners with their audiences, primarily focusing on the healthcare, investor relations, and consumer sectors.

SRAX's Product/Service Portfolio

SRAX's Operational Framework

SRAX's operational framework is centered around leveraging data and technology to create value for both brands and consumers. The company operates through two primary platforms:

• Sequire Investor Intelligence: This platform focuses on providing public companies with tools to understand and engage with their investors. It involves data collection, analysis, and the provision of insights that help companies manage their investor relations activities more effectively.
• BIGtoken: This platform empowers consumers to own and monetize their data. SRAX facilitates this by providing a secure and transparent environment where users can control their data and choose to share it with brands in exchange for compensation.

SRAX generates revenue through subscriptions, data sales, and advertising services. The company invests in technology development and data acquisition to enhance its platforms and expand its service offerings.

SRAX's Strategic Advantages

SRAX's strategic advantages stem from its unique approach to data ownership and its focus on specific market niches:

• Data Ownership Model: BIGtoken's model of allowing consumers to own and monetize their data provides a competitive edge by addressing growing concerns about data privacy and empowering users.
• Sequire Platform: The Sequire platform offers a suite of tools and analytics that help public companies understand and engage with their investors more effectively.
• Targeted Market Approach: By focusing on investor relations and consumer data, SRAX has developed specialized expertise and tailored solutions that meet the specific needs of these markets.
• Technological Innovation: SRAX invests in developing and acquiring new technologies to enhance its platforms and expand its service offerings, ensuring it remains competitive in the rapidly evolving digital landscape.

To gain more insights into the investors and motivations behind investments in SRAX, you can explore this resource: Exploring SRAX, Inc. (SRAX) Investor Profile: Who’s Buying and Why?

SRAX, Inc. (SRAX) How It Makes Money

SRAX, Inc. primarily generates revenue through providing digital marketing and data management solutions, connecting brands with consumers through targeted advertising and analytics.

SRAX's Revenue Breakdown

Because the most recent and detailed revenue breakdown for SRAX, Inc. is not available as of April 2025, the following is a hypothetical revenue breakdown table based on typical revenue streams for a company in the digital marketing and data management sector. This is for illustrative purposes to show how such information would be presented.

SRAX's Business Economics

SRAX's business economics are driven by several key factors:

• Pricing Strategies: The company likely employs a mix of pricing models, including cost-plus pricing for customized solutions, value-based pricing for its data analytics services, and subscription-based pricing for its marketing technology platforms.
• Economic Fundamentals: The demand for digital advertising and data-driven marketing solutions is influenced by overall economic conditions and advertising spend trends. Growth in e-commerce and increasing importance of online marketing contribute positively to SRAX's revenue potential.
• Cost Structure: Key cost components include technology development, sales and marketing expenses, data acquisition, and operational overhead. Efficient cost management is crucial for maintaining profitability.

SRAX's Financial Performance

To provide an accurate analysis of SRAX's financial performance, several key metrics would typically be examined. However, without access to current financial data as of April 2025, the following points are presented as general indicators of financial health:

• Revenue Growth: A consistent increase in year-over-year revenue indicates growing demand for SRAX's services and effective market penetration.
• Gross Margin: Monitoring the gross margin helps assess the profitability of SRAX's core services. A healthy gross margin enables the company to cover operating expenses and invest in future growth.
• Net Income: Tracking net income reveals the company's overall profitability after accounting for all expenses. Positive and growing net income is a sign of financial stability.
• Cash Flow: Analyzing cash flow from operations, investing, and financing activities provides insights into the company's ability to generate cash, fund investments, and meet its financial obligations.

For more in-depth insights into the company's financial standing, you can explore: Breaking Down SRAX, Inc. (SRAX) Financial Health: Key Insights for Investors

SRAX, Inc. (SRAX) Market Position & Future Outlook

As of April 2025, SRAX, Inc. navigates a dynamic market landscape, striving to solidify its position amidst evolving digital advertising and data analytics trends. The company's future outlook hinges on its ability to capitalize on emerging opportunities while effectively mitigating potential risks. For detailed insights into the company's financial standing, explore: Breaking Down SRAX, Inc. (SRAX) Financial Health: Key Insights for Investors

Competitive Landscape

Opportunities & Challenges

Industry Position

SRAX, Inc. operates within the competitive digital advertising and data analytics industry. Its industry position can be characterized by the following:

• Niche Player: SRAX occupies a niche position, focusing on providing targeted advertising and data analytics solutions to specific industries.
• Innovation: The company emphasizes innovation in its technology and service offerings.
• Growth Potential: SRAX demonstrates growth potential by adapting to evolving market trends and expanding its client base.