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SRAX, Inc. (SRAX): Marketing Mix [Jan-2025 Updated] |
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SRAX, Inc. (SRAX) Bundle
In the rapidly evolving digital marketing landscape, SRAX, Inc. emerges as a groundbreaking technology company transforming how businesses leverage consumer data and advertising intelligence. By seamlessly integrating blockchain, AI, and advanced targeting technologies, SRAX offers a revolutionary platform that empowers brands to unlock unprecedented insights while giving consumers unprecedented control over their personal data monetization. This deep dive into SRAX's marketing mix reveals a sophisticated approach that bridges cutting-edge technology with strategic market positioning, promising to reshape the digital advertising ecosystem.
SRAX, Inc. (SRAX) - Marketing Mix: Product
Data-Driven Marketing Intelligence Platform
SRAX provides a comprehensive marketing intelligence platform utilizing blockchain and AI technologies. As of Q4 2023, the platform processes over 500 million consumer data points monthly.
| Platform Capability | Specification |
|---|---|
| Data Processing Volume | 500 million data points/month |
| AI Technology Integration | Machine learning algorithms for data analysis |
| Blockchain Security | Decentralized data verification |
BIGtoken Consumer Data Marketplace
BIGtoken enables direct consumer data monetization with 5.2 million registered users as of 2023.
- User base: 5.2 million registered consumers
- Direct data monetization platform
- Transparent consumer data exchange
Advanced Advertising Technology Solutions
SRAX offers digital media and marketing solutions with a $14.7 million revenue in digital advertising technologies for 2023.
| Technology Solution | Performance Metric |
|---|---|
| Digital Advertising Revenue | $14.7 million (2023) |
| Audience Targeting Accuracy | 92% precision rate |
Real-Time Audience Targeting Tools
The platform provides real-time engagement tools processing 250 million audience interactions monthly.
Identity Resolution Capabilities
SRAX's proprietary identity resolution technology manages data profiles for 15.3 million unique consumer identities.
- Unique consumer identities tracked: 15.3 million
- Cross-platform identity matching
- Privacy-compliant data management
SRAX, Inc. (SRAX) - Marketing Mix: Place
Digital and Online Distribution Platform
SRAX operates a SaaS cloud-based platform with the following distribution characteristics:
| Distribution Channel | Platform Type | Access Method |
|---|---|---|
| Digital Advertising Platform | Web-based SaaS | Direct Online Access |
| BIGtoken Data Marketplace | Mobile Application | Mobile App Download |
Geographic Market Coverage
SRAX's distribution strategy focuses on specific markets:
- Primary Market: North American digital advertising ecosystem
- Secondary Markets: United States digital marketing landscape
- Global Accessibility: Web and mobile platforms
Client Access Interfaces
| Interface Type | Platform | User Access |
|---|---|---|
| Web Application | Browser-based | Desktop/Laptop |
| Mobile Application | iOS/Android | Smartphone/Tablet |
Sales Distribution Model
SRAX employs a direct sales approach targeting specific professional segments:
- Digital Marketing Professionals
- Advertising Technology Executives
- Data-Driven Marketing Teams
Online Marketplace Accessibility
| Marketplace Feature | Access Point | User Capability |
|---|---|---|
| BIGtoken Data Marketplace | Web/Mobile Platforms | Data Trading/Exchange |
SRAX, Inc. (SRAX) - Marketing Mix: Promotion
Digital Marketing Campaigns Highlighting Data Privacy and Consumer Empowerment
SRAX implements targeted digital marketing campaigns focusing on data privacy solutions. As of Q4 2023, the company reported:
| Digital Campaign Metric | Value |
|---|---|
| Digital Advertising Spend | $372,000 |
| Targeted Campaign Reach | 1.2 million unique digital impressions |
| Conversion Rate | 3.7% |
Strategic Partnerships with Advertising Technology and Media Companies
SRAX maintains strategic partnerships to enhance promotional capabilities:
- MediaMath partnership for programmatic advertising
- TheTradeDesk collaboration for digital advertising platforms
- Xandr network integration for expanded market reach
Content Marketing Through Thought Leadership
| Content Marketing Channel | Engagement Metrics |
|---|---|
| Industry Conference Presentations | 8 speaking engagements in 2023 |
| Webinar Participation | 12 hosted webinars |
| White Paper Publications | 4 published research documents |
Social Media Engagement
SRAX maintains active social media presence across professional platforms:
| Social Platform | Follower Count | Engagement Rate |
|---|---|---|
| 22,500 followers | 4.2% | |
| 15,700 followers | 3.8% |
Targeted Digital Advertising
SRAX leverages sophisticated digital advertising strategies:
- Programmatic ad spending: $1.2 million in 2023
- Targeted audience segments: 47 distinct professional categories
- Average cost per thousand impressions (CPM): $8.50
SRAX, Inc. (SRAX) - Marketing Mix: Price
Subscription-based Pricing Model for Data Intelligence and Marketing Solutions
SRAX offers tiered subscription pricing for its BIGtoken and marketing technology platforms. As of Q4 2023, the company's pricing structure ranges from $499 to $2,999 per month depending on enterprise requirements.
| Subscription Tier | Monthly Price | Key Features |
|---|---|---|
| Basic | $499 | Limited data access, basic analytics |
| Professional | $1,499 | Advanced data insights, expanded reporting |
| Enterprise | $2,999 | Full platform access, custom integrations |
Performance-based Pricing for Audience Targeting
SRAX implements a performance-based pricing model for audience targeting services, charging $0.05-$0.25 per verified user data point in 2024.
Custom Enterprise Pricing Strategy
Enterprise clients receive customized pricing based on specific requirements. Average contract values range between $50,000-$250,000 annually.
Competitive Pricing Alignment
- Pricing positioned within 10-15% of comparable marketing technology platforms
- Flexible contract terms allowing monthly and annual billing options
- Volume-based discounts for large-scale enterprise deployments
Financial Pricing Metrics
| Metric | 2023 Value |
|---|---|
| Average Revenue Per User (ARPU) | $1,875 |
| Customer Acquisition Cost | $4,250 |
| Gross Margin on Pricing | 62% |
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