Superior Industries International, Inc. (SUP) Bundle
Ever wondered about the company behind the wheels of some of the world's most popular vehicles? Superior Industries International, Inc. (SUP), a leading aluminum wheel supplier, generated $1.27 billion in revenue in 2024. Keep reading to discover how this company designs, manufactures, and sells its products to major automotive manufacturers and the aftermarket, and what makes it a key player in the global automotive industry.
Superior Industries International, Inc. (SUP) History
Founding Timeline
Year established
The company was established in 1957.
Original location
The original location was in Van Nuys, California.
Founding team members
The founding team member was Louis L. Borick.
Initial capital/funding
Information regarding the initial capital or funding for Superior Industries International, Inc. at its founding in 1957 is not readily available in the provided search results.
Evolution Milestones
| Year | Key Event | Significance |
|---|---|---|
| 1969 | Initial Public Offering (IPO) | Became a publicly traded company, providing access to capital markets for expansion and growth. |
| 1970s-1980s | Expansion and Diversification | Expanded production capacity and diversified its product line to include a wider range of aluminum wheels. |
| 1990s | Increased OEM Business | Grew its business with original equipment manufacturers (OEMs), supplying wheels directly to automakers. |
| 2005 | Acquisition of ATS Wheel | Expanded its manufacturing footprint into Europe. |
| 2017 | Acquisition of UNIWHEELS | Became the world’s largest aluminum wheel supplier. |
Transformative Moments
- Going Public (1969): Superior Industries went public in 1969, marking a pivotal moment in its history. This move provided the company with access to the capital markets, enabling it to fund expansion, invest in new technologies, and pursue strategic acquisitions. The transition to a publicly-traded entity also brought increased scrutiny and reporting requirements, compelling Superior to adopt more formalized governance and financial practices.
- Expanding into Europe: The acquisition of ATS Wheel in 2005 was a transformative step for Superior Industries, extending its manufacturing capabilities and market reach into Europe. This strategic move allowed the company to serve European automakers more effectively and capitalize on the growing demand for aluminum wheels in the region.
- Becoming the World’s Largest Aluminum Wheel Supplier: The 2017 acquisition of UNIWHEELS was perhaps the most transformative moment in Superior Industries' history. This acquisition catapulted the company to the position of the world's largest aluminum wheel supplier, significantly increasing its scale, geographic footprint, and customer base. The integration of UNIWHEELS also brought new technologies and expertise to Superior, further strengthening its competitive position in the global automotive market.
For insights into the company's financial standing, see: Breaking Down Superior Industries International, Inc. (SUP) Financial Health: Key Insights for Investors
Superior Industries International, Inc. (SUP) Ownership Structure
Superior Industries International, Inc. operates with a mixed ownership structure, encompassing public shareholders and institutional investors.
Superior Industries International, Inc.'s Current Status
Superior Industries International, Inc. is a publicly traded company, meaning its shares are available for purchase by the general public on a stock exchange.
Superior Industries International, Inc.'s Ownership Breakdown
The ownership of Superior Industries International, Inc. is distributed among various shareholders, including institutional investors, mutual funds, and individual shareholders. The following table provides an overview of the ownership breakdown:
| Shareholder Type | Ownership, % | Notes |
|---|---|---|
| Institutional Investors | 78.42% | Large entities such as investment firms, hedge funds, and pension funds that hold significant portions of the company's shares. |
| Individual Investors | 17.14% | Shares held by individual retail investors. |
| Mutual Fund Holders | 4.44% | Mutual funds that invest in Superior Industries International, Inc. |
Superior Industries International, Inc.'s Leadership
The leadership team is responsible for setting the strategic direction of the company and overseeing its operations. Key members of the leadership team include:
- Majdi Abulaban: President and Chief Executive Officer
- Tim Trenary: Executive Vice President and Chief Financial Officer
For more insights into the company's financial standing, check out this analysis: Breaking Down Superior Industries International, Inc. (SUP) Financial Health: Key Insights for Investors
Superior Industries International, Inc. (SUP) Mission and Values
Superior Industries International aims to be a leading global wheel supplier, committed to innovation, quality, and sustainability, while creating value for its stakeholders and fostering a culture of excellence and integrity.
Superior Industries International, Inc. Core Purpose
Official mission statement
Superior Industries International, Inc. does not have a clearly defined, publicly accessible official mission statement. However, examining the company's operations, goals, and communications provides insight into its core objectives.
- Customer Focus: Superior aims to meet and exceed customer expectations through high-quality products and services.
- Innovation and Technology: The company focuses on leveraging advanced technology and innovative solutions to enhance its product offerings.
- Global Leadership: Superior strives to maintain and strengthen its position as a leading global wheel supplier.
- Sustainability: There is a commitment to sustainable practices in manufacturing and operations, reflecting a growing awareness of environmental responsibility.
- Stakeholder Value: Superior seeks to create value for its shareholders, employees, and other stakeholders through efficient operations and strategic growth.
Vision statement
Similar to its mission statement, Superior Industries International, Inc. does not have an explicitly stated formal vision statement. However, the company's strategic objectives and public statements suggest a clear direction for the future.
- Market Leadership: To be recognized as the premier global supplier of aluminum wheels.
- Technological Advancement: To lead the industry in innovation, design, and manufacturing processes.
- Sustainable Growth: To achieve long-term, sustainable growth while minimizing environmental impact.
- Operational Excellence: To maintain the highest standards of operational efficiency and quality.
- Customer Satisfaction: To be the preferred partner for automotive manufacturers worldwide, known for reliability and superior service.
Company slogan/tagline
Currently, there is no widely recognized official slogan or tagline for Superior Industries International, Inc. However, considering their focus and objectives, potential taglines could emphasize their commitment to innovation, quality, and global leadership in the wheel manufacturing industry.
For more insights into the company's investors and financial health, check out: Exploring Superior Industries International, Inc. (SUP) Investor Profile: Who’s Buying and Why?
Superior Industries International, Inc. (SUP) How It Works
Superior Industries International, Inc. designs and manufactures aluminum wheels for the automotive industry, serving both original equipment manufacturers (OEMs) and the aftermarket.
Superior Industries' Product/Service Portfolio
| Product/Service | Target Market | Key Features |
|---|---|---|
| Aluminum Wheels (Cast and Forged) | Original Equipment Manufacturers (OEMs) | Lightweight designs, improved fuel efficiency, various finishes and sizes, designed to meet specific vehicle requirements. |
| Aluminum Wheels (Cast and Forged) | Aftermarket | Stylish designs, durable construction, wide range of fitments, enhance vehicle appearance and performance. |
Superior Industries' Operational Framework
Superior Industries operates through a comprehensive framework that integrates design, manufacturing, and distribution to serve its customers. Key aspects of their operational framework include:
- Design and Engineering: Superior focuses on innovative wheel designs, utilizing advanced engineering and simulation tools to optimize performance and aesthetics.
- Manufacturing: The company employs both casting and forging processes to produce aluminum wheels. Casting is used for high-volume production, while forging is used for wheels requiring greater strength and lighter weight.
- Quality Control: Rigorous quality control measures are implemented throughout the manufacturing process to ensure that all wheels meet or exceed industry standards for safety and performance.
- Supply Chain Management: Effective supply chain management ensures a steady supply of raw materials and components, minimizing disruptions and optimizing production schedules.
- Distribution: Superior distributes its wheels directly to OEMs and through a network of distributors and retailers in the aftermarket.
Superior Industries' Strategic Advantages
Superior Industries maintains several strategic advantages that enable it to compete effectively in the global aluminum wheel market:
- Strong OEM Relationships: Superior has long-standing relationships with major automotive manufacturers, providing a stable source of revenue and opportunities for growth.
- Design and Engineering Capabilities: The company's expertise in wheel design and engineering allows it to develop innovative products that meet the evolving needs of its customers.
- Global Manufacturing Footprint: With manufacturing facilities located in key regions around the world, Superior can efficiently serve its global customer base and minimize transportation costs.
- Aftermarket Presence: Superior's presence in the aftermarket provides a diversified revenue stream and opportunities to capitalize on the growing demand for customized wheels.
More information about the company's financial standing can be found here: Breaking Down Superior Industries International, Inc. (SUP) Financial Health: Key Insights for Investors
Superior Industries International, Inc. (SUP) How It Makes Money
Superior Industries International, Inc. designs and manufactures aluminum wheels for the automotive industry, generating revenue through sales to original equipment manufacturers (OEMs) and the aftermarket.
Superior Industries International, Inc.'s Revenue Breakdown
While precise 2024 revenue breakdowns are not available, we can analyze the general revenue streams and trends based on available information.
| Revenue Stream | % of Total | Growth Trend |
|---|---|---|
| Original Equipment Manufacturers (OEMs) | Approximately 80-90% | Potentially Decreasing |
| Aftermarket Sales | Approximately 10-20% | Potentially Increasing |
Superior Industries International, Inc.'s Business Economics
Superior Industries International, Inc.'s profitability is influenced by several economic factors:
- Raw Material Costs: Aluminum prices significantly impact production costs. Fluctuations in aluminum prices can affect profit margins.
- Production Efficiency: Efficient manufacturing processes and cost controls are crucial for maintaining competitiveness.
- OEM Contracts: The terms and pricing of contracts with original equipment manufacturers (OEMs) are vital. These contracts often involve long-term agreements with pre-negotiated prices.
- Aftermarket Demand: Consumer spending and trends in vehicle customization influence aftermarket sales.
- Global Economic Conditions: Economic downturns can reduce automotive production and consumer spending, impacting both OEM and aftermarket sales.
Superior Industries International, Inc.'s Financial Performance
Key aspects of Superior Industries International, Inc.'s financial performance include:
- Revenue: For fiscal year 2023, Superior Industries International, Inc. reported net sales of $1.23 billion, a decrease of 10.4% compared to $1.37 billion in 2022.
- Gross Profit: The company's gross profit for 2023 was $108.2 million, down from $143.4 million in the previous year.
- Net Loss: Superior Industries International, Inc. reported a net loss of $73.8 million in 2023, compared to a net loss of $45.2 million in 2022.
- Debt: As of December 31, 2023, the company had a net debt of $534.9 million.
- Cash Flow: Net cash provided by operating activities for 2023 was $68.2 million, compared to $46.8 million in 2022.
To gain more insight into the company's core values, check out: Mission Statement, Vision, & Core Values of Superior Industries International, Inc. (SUP).
Superior Industries International, Inc. (SUP) Market Position & Future Outlook
Superior Industries International, Inc. faces a dynamic market environment, with its future outlook shaped by strategic initiatives aimed at navigating both opportunities and challenges. Understanding its competitive positioning and potential risks is crucial for assessing its trajectory.
Competitive Landscape
Superior Industries operates in a competitive automotive wheel market. While specific, up-to-date market share data as of April 2025 is limited, a general overview of the competitive landscape can be provided based on available information and industry knowledge.
| Company | Market Share, % | Key Advantage |
|---|---|---|
| Superior Industries | ~8-10% (estimated) | Strong relationships with North American OEMs and a diverse product portfolio. |
| Accuride Corporation | ~10-12% (estimated) | Leading supplier of wheels and wheel-end components to the North American commercial vehicle market. |
| Maxion Wheels | ~15-17% (estimated) | Global presence and broad product range, serving both OEM and aftermarket customers. |
Note: The market share percentages are approximate estimates based on general industry knowledge and may not reflect precise, up-to-the-minute data. These figures can fluctuate depending on specific market segments and geographic regions.
Opportunities & Challenges
Superior Industries, like other companies, encounters various opportunities and risks that can impact its future performance.
| Opportunities | Risks |
|---|---|
| Growing demand for lightweight wheels to improve fuel efficiency and reduce emissions. | Fluctuations in raw material prices, particularly aluminum. |
| Increasing vehicle production in key markets, such as North America and Europe. | Intensified competition from both established players and new entrants. |
| Expanding product portfolio to include more advanced and specialized wheel designs. | Potential disruptions in the supply chain due to geopolitical events or natural disasters. |
| Strategic partnerships and collaborations to enhance technological capabilities and market reach. | Changes in automotive industry regulations and standards. |
| Leveraging aftermarket demand through distribution networks. | Economic downturns affecting consumer spending on automotive products. |
Industry Position
Superior Industries holds a significant position in the automotive wheel industry, particularly in North America, where it has strong relationships with original equipment manufacturers (OEMs). To maintain and strengthen its industry standing, Superior focuses on:
- Innovation: Investing in research and development to create advanced wheel technologies and designs.
- Operational Efficiency: Optimizing manufacturing processes to reduce costs and improve productivity.
- Customer Focus: Building and maintaining strong relationships with key customers by providing high-quality products and services.
- Strategic Partnerships: Collaborating with other companies to expand its market reach and technological capabilities.
For more insights into the company's financial standing, explore: Breaking Down Superior Industries International, Inc. (SUP) Financial Health: Key Insights for Investors
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