Exploring BRP Inc. (DOOO) Investor Profile: Who’s Buying and Why?

You're looking at BRP Inc. (DOOO) and wondering why the institutional money is so split on this powersports giant, and defintely you should be. On one hand, the company closed its fiscal year 2025 with total Revenue of $7,829.7 million (CAD), a significant 21.4% year-over-year decrease, reflecting softer industry demand and a strategic move to slash network inventory. But still, the stock trades near $64.11 per share (as of mid-November 2025), and a significant portion of the float-around 41.10%-is held by institutions like Fmr Llc, which alone owns over 3.975 million shares. Are these major players, like those holding the consensus Moderate Buy rating with a $79.60 average price target, betting on a successful inventory reset and new product launches like the electric Can-Am lineup? Or are the sellers, like the Ontario Teachers Pension Plan Board which slashed its position by 79.3% in Q2 2025, worried about the pressure on top-line growth despite BRP's ability to deliver a Normalized Diluted EPS of $4.68 (CAD) for the full fiscal year 2025? It's a classic tug-of-war between value and cycle risk. What is the smart money seeing that you might be missing in the current market cap of roughly $4.662 billion (USD)?

Who Invests in BRP Inc. (DOOO) and Why?

The investor profile for BRP Inc. (DOOO), the powersports giant behind Ski-Doo and Sea-Doo, is dominated by large institutional money. These professional investors are drawn by the company's strong brand equity and its clear, long-term growth strategy, even as near-term market conditions present a headwind. You see a classic case of institutions betting on a market leader's ability to navigate cyclical downturns and execute a strategic pivot.

For the individual investor, the story is about buying a premium brand at a discount, especially given the company's aggressive share repurchase program and steady dividend growth. That's the simple truth here.

Institutional vs. Retail: The Ownership Landscape

BRP Inc. is overwhelmingly an institutional holding, meaning mutual funds, pension funds, and other large financial entities own the vast majority of the stock. As of late 2025, institutional ownership is reported to be as high as 95.96% of the shares outstanding, though other data suggests a more balanced split of around 41.10% institutional and 58.90% public/retail ownership. The key takeaway is the sheer concentration of capital held by a small number of sophisticated players.

Major institutional holders include firms like Fmr LLC, Mackenzie Financial Corp, and Price T Rowe Associates Inc, who collectively hold millions of shares. This high institutional concentration means the stock price is defintely more sensitive to large block trades and major fund rebalancing than to the typical retail investor's buying and selling activity.

The Core Investment Motivations

What attracts this capital to BRP Inc.? It boils down to three things: market position, a clear growth roadmap, and a commitment to shareholder returns.

• Market Position: BRP Inc. owns iconic brands like Ski-Doo, Sea-Doo, and Can-Am, which often hold the number one or number two spot in their respective powersports categories. This brand equity allows BRP to command premium pricing and maintain high customer loyalty, even during periods of softer demand.
• Growth Prospects: The company laid out its Mission 28 strategic plan in late 2025, which focuses on core powersports and aims for a significant increase in scale. The goal is to reach approximately $9.5 billion in revenue and around $8 in normalized earnings per share (EPS) by fiscal year 2028. This clear, ambitious target gives long-term investors a tangible benchmark to hold management accountable to.
• Shareholder Returns: Despite navigating a challenging environment, BRP Inc. continues to return capital. The company deployed $277.0 million (CAD) in share repurchases and dividend payments in fiscal year 2025 (FY25). Furthermore, the quarterly dividend was increased to $0.215 (CAD) per share, signaling confidence in future cash flow.

Here's the quick math: FY25 revenue was $7,829.7 million (CAD), down from the prior year, but the strategic focus on reducing network inventory and streamlining the business is what's capturing the attention of forward-looking investors. They see the current dip as a temporary inventory correction, not a long-term structural problem.

Strategies in Play: Value, Momentum, and Long-Term Holding

You see a blend of strategies at work here, which is typical for a market-leading company in a cyclical industry like powersports. The stock's price appreciation of over 33.04% in the 12 months leading up to November 2025 has attracted momentum players, but the underlying narrative remains a value and long-term story.

• Value Investing: Many investors view BRP Inc. as undervalued based on discounted cash flow (DCF) analysis, especially considering its ability to generate returns on invested capital (ROIC) that exceed its cost of capital. They are buying into the company at a price that reflects current market uncertainty, betting on a recovery in consumer discretionary spending.
• Long-Term Holding: The entry of new institutional investors, such as QV Investors Inc. who initiated a position of 482,623 shares in late 2025, suggests a belief in the long-haul story. These investors are focused on the 2028 targets and the company's ability to gain market share, not the next quarter's retail sales figures.
• Momentum Trading: While less dominant than the long-term view, the stock's strong relative strength compared to its peers has drawn momentum traders. They are capitalizing on the market's positive reaction to BRP Inc.'s strategic clarity-like the decision to focus on core powersports by exiting non-core businesses-which you can read more about in the Mission Statement, Vision, & Core Values of BRP Inc. (DOOO).

What this estimate hides is the risk of high interest rates continuing to suppress big-ticket consumer purchases, which is the primary near-term risk. Your action should be to monitor North American Powersports retail sales, which decreased by 18% in the second quarter of FY25, and use that as your leading indicator for the pace of the cyclical recovery.

Institutional Ownership and Major Shareholders of BRP Inc. (DOOO)

You're looking for a clear picture of who is actually buying BRP Inc. (DOOO) and why, especially as we close out the 2025 fiscal year. The direct takeaway is that while institutional investors hold a significant stake, the company's ownership structure is heavily concentrated in a few key private entities, which means their decisions carry outsized weight on strategy and stock performance.

Institutional shareholders-like mutual funds, pension funds, and asset managers-hold about 41.10% of BRP Inc.'s shares outstanding, which suggests a respectable level of credibility among professional investors. However, it's important to note that the top four shareholders, which include private investment firms and holding companies, collectively control approximately 51% of the business. That's a massive concentration of power.

The largest singular institutional holder is Fmr Llc, which owns roughly 3.98 million shares, representing a 5.44% stake in the company, with a market value around $254.86 million as of the most recent reporting. Other major institutional players you should track include Mackenzie Financial Corp and Price T Rowe Associates Inc /md/. The stock price for BRP Inc. (DOOO) was trading at $62.86 per share as of November 18, 2025.

Here is a snapshot of the top institutional investors, excluding the private holding companies that have a more long-term, foundational stake:

Source: Various Q3/Q4 2025 Filings.

Recent Shifts in Institutional Ownership: A Mixed Signal

The overall institutional sentiment has shown a modest net accumulation recently, with a 3.33% increase in institutional shares in the most recent quarter. But honestly, the activity is a mixed bag, which is typical for a company navigating the powersports industry's cyclical nature in late 2025.

On the buy side, you saw Charles Schwab Investment Management Inc. grow its stake by 10.1% in the first quarter of 2025, and Public Employees Retirement System of Ohio boosted its holdings by 9.0% in the second quarter. Plus, firms like VELA Investment Management LLC and Allianz Asset Management GmbH opened new positions in Q2 2025, signaling fresh conviction in BRP Inc.'s outlook.

Still, you can't ignore the significant selling. The Ontario Teachers Pension Plan Board, for example, dramatically lowered its position by 79.3% in Q2 2025, selling 51,469 shares. Another firm, JARISLOWSKY FRASER Ltd., also reduced its stake by 23.3% in October 2025. This kind of divergence among large holders suggests a defintely nuanced view on BRP Inc.'s near-term growth, likely tied to inventory levels and consumer spending forecasts.

• Buy-side activity shows long-term confidence.
• Sell-offs indicate tactical de-risking.

The Outsized Impact on Stock Price and Strategy

The role of these large investors in BRP Inc. is crucial, especially because the stock price is particularly vulnerable to their trading decisions. When a small number of entities control over half the company, their collective moves can create significant volatility. This is a classic case where a large block trade-even from a single major holder-can swing the stock price dramatically.

More importantly, the top four shareholders, including the foundational private equity stakes, exert a powerful influence on corporate strategy, capital allocation, and governance. This concentration means you should pay close attention to any changes in their reported holdings or any public commentary they make. Their long-term view is what anchors the company's strategic direction, particularly in areas like electric vehicle development and marine expansion.

For a deeper dive into the company's financial stability, you should review the core metrics. Check out Breaking Down BRP Inc. (DOOO) Financial Health: Key Insights for Investors to see how the balance sheet supports this ownership structure.

Key Investors and Their Impact on BRP Inc. (DOOO)

You're looking at BRP Inc. (DOOO) and want to know who's really calling the shots and why their moves matter. The short answer is that BRP's investor profile is a blend of long-term private equity roots and major institutional funds, creating a dynamic ownership structure where a few large players hold significant sway over strategic direction and liquidity.

The key takeaway is that the stock's movement is defintely influenced by large-scale transactions from original shareholders like Bain Capital and Beaudier Inc., even as major institutional money managers like FMR LLC and The Vanguard Group, Inc. treat it as a core holding. This is not a passive stock.

The Anchor Investors: Private Equity and Founders

BRP Inc. (DOOO) still has its roots firmly planted with two principal shareholders, Beaudier Inc. and Bain Capital Fund II, L.P., who together control a substantial block of the company. These are not just passive investors; their sheer size gives them a seat at the table for major decisions, from capital allocation to the long-term vision laid out in the Mission 28 (M28) Strategic Plan presented in October 2025.

For example, Beaudier Inc. holds the largest stake at 17.78% of the company's shares as of June 2024, representing 13,000,000 shares. Bain Capital Fund II, L.P. is close behind with a 14.29% stake, holding 10,453,493 shares as of September 11, 2025. When shareholders of this size move, the market pays attention. It's why you saw news about Bain Capital Integral completing a secondary offering in September 2025, which increases the public float (the number of shares available for trading) and can put near-term pressure on the stock price.

• Beaudier Inc. holds the largest single stake.
• Bain Capital's moves signal private equity exit strategy.
• Large blocks influence strategic planning and board composition.

Institutional Giants and Recent Portfolio Shifts

Beyond the anchor investors, the institutional ownership landscape is dominated by large, well-known asset managers. These funds largely buy BRP Inc. (DOOO) for its growth potential in the powersports market, especially with the company's push into electric models like the Can-Am Outlander Electric ATV.

FMR LLC, for instance, is a major holder with 3,968,957 shares (a 5.43% stake) as of June 29, 2025. Other significant players include Mackenzie Financial Corporation and The Vanguard Group, Inc. The total value of institutional holdings is substantial, totaling over $1.9 billion across 245 institutional owners as of late 2025, which gives the stock a solid institutional base.

Here's a snapshot of the top institutional holders and their recent positions in the 2025 fiscal year:

What Recent Investor Moves Tell You

Recent activity highlights a shifting sentiment. On the buy side, you see new money coming in, like Allianz Asset Management GmbH acquiring a new stake valued at approximately $1,932,000 in Q2 2025. This suggests confidence in the company's ability to execute on its plans. Plus, smaller funds like Fiera Capital Corp increased their holdings by 5.5% in Q1 2025, adding 7,082 shares for a total value of $4,574,000.

But still, you must note the selling. Ontario Teachers Pension Plan Board slashed its position by a massive 79.3% in Q2 2025, selling 51,469 shares and retaining only 13,472 shares valued at $654,000. This kind of massive divestiture from a large pension fund can signal a re-evaluation of risk or a shift away from the sector. Also, insider selling was notable in Q3 2025, with Chief Financial Officer Sebastien Martel selling 62,425 shares for over $2.2 million in October 2025. Here's the quick math: when management sells, it doesn't necessarily mean the sky is falling, but it does mean they are taking money off the table, which is a key data point for any investor.

What this estimate hides is the reason: the institutional selling could be portfolio rebalancing, not a negative view on the company's Mission Statement, Vision, & Core Values of BRP Inc. (DOOO).

Next Step: Check the Q3 2025 13F filings for any further large-scale selling by top institutional holders to gauge the market's reaction to the company's strong Q2 2025 EPS beat of $0.92 against a forecast of $0.4613.

Market Impact and Investor Sentiment

You want to know who is buying BRP Inc. (DOOO) and why, and the short answer is that institutional investors are generally bullish, but they're not all in agreement. The current investor sentiment is a Moderate Buy, which reflects the company's recent earnings beats against a backdrop of volatile industry demand. This mixed picture means you need to look beyond the headline rating.

As of late 2025, institutional investors-the big funds and asset managers-own a significant chunk of the company, with institutional ownership sitting around 48.07% of the shares outstanding. This high percentage shows that professional money managers see long-term value, but the individual moves tell a more nuanced story about conviction.

The Tug-of-War in Major Holdings

Looking at the major holders, you see a clear split between accumulation and divestment. For instance, Fmr LLC is a top shareholder, holding approximately 3.97 million shares valued at about $254.86 million. Other major players like Mackenzie Financial Corporation and The Vanguard Group, Inc. also maintain large positions, signaling a belief in BRP Inc.'s powersports and marine market strength.

But not everyone is buying. In a clear signal of negative sentiment, the Ontario Teachers Pension Plan Board slashed its position by a massive 79.3% during the second quarter, selling 51,469 shares and retaining only 13,472 shares valued at $654,000. That's a huge cut. Still, other funds are stepping in, like the Public Employees Retirement System of Ohio, which boosted its holdings by 9.0% in the second quarter, showing a defintely mixed conviction across the institutional landscape.

• Fmr LLC holds ~3.97 million shares.
• Ontario Teachers Pension Plan Board cut its position by 79.3%.
• Public Employees Retirement System of Ohio increased its stake by 9.0%.

Stock Response to Investor Moves

The stock market has reacted sharply to BRP Inc.'s financial health and strategic updates. When the company reported its Q2 2025 earnings (ending July 31, 2024), the market was punishing. Following the report, which included a cut to the full-year guidance-normalized diluted EPS was lowered to a range of $2.75 to $3.25-the stock lost -6% of its value in a short period, reflecting deep investor disappointment over the lowered outlook. That's the risk of a guidance miss in a challenging industry.

However, BRP Inc. showed its resilience. When the company reported its Q2 2026 results on August 29, 2025, the stock price surged by 9.18% after reporting an earnings per share (EPS) of $0.92, which was almost double the forecasted $0.4613. This sharp positive move proves that the market is ready to reward execution and a positive surprise, especially as the company navigates inventory reduction and softer demand. For a deeper dive into the numbers, check out Breaking Down BRP Inc. (DOOO) Financial Health: Key Insights for Investors.

Analyst Forecasts and Key Investor Takeaways

The consensus among Wall Street analysts is a Moderate Buy, supported by a strong number of 'Buy' and 'Strong Buy' ratings. Out of 18 analysts, 11 have a 'Buy' or 'Strong Buy' rating. This is a strong vote of confidence, especially considering the powersports industry has faced headwinds like high dealer inventory and softer consumer demand.

Here's the quick math on the price target: Analysts have set an average 12-month price target of $79.60, with a high forecast of $107.00. This average target represents a forecasted upside of over 28% from a recent trading price. Firms like CIBC and Canaccord Genuity Group have recently upgraded the stock, and UBS Group upped its price target to $70.00 in September 2025. This suggests they see a clear path for BRP Inc. to capitalize on its product innovation, like the new Can-Am electric ATVs, and its strategic focus on reducing network inventory.

What this estimate hides is the potential for further industry-wide slowdowns, which could push the stock toward the low end of the forecast, around $43.00. Still, the overall analyst view is that the company's fiscal year 2025 performance, which saw revenues of CA$7,829.7 million and Normalized diluted EPS of CA$4.68, sets a solid base for future growth, with FY2026 revenue guidance set between CA$8.15 billion and CA$8.3 billion.