Mission Statement, Vision, & Core Values of BRP Inc. (DOOO)

Ever wondered what fuels the direction and values of a company like BRP Inc.? With a history rooted in innovation since 1942 and CA$10.367 billion in revenues in fiscal year 2024, understanding the mission, vision, and core values provides a glimpse into the soul of the organization. How do these elements shape their identity and impact their strategic decisions in the powersports industry?

BRP's adventure began on December 18, 2003, when it was launched as a standalone company. Its mission, which remains the same today, was to create new ways to move people and redefine powersports riding experiences so that they are measured by emotion rather than distance. What exactly are these guiding principles, and how do they translate into the experiences they aim to deliver? Dive in to explore the essence of BRP's corporate identity.

BRP Inc. (DOOO) An Overview of

BRP Inc. (TSX: DOO; NASDAQ: DOOO), formerly Bombardier Recreational Products Inc., is a Canadian manufacturer of recreational vehicles. The company's history dates back to 1937, when Joseph-Armand Bombardier pioneered the snowmobile industry. Today, the company designs, develops, manufactures, distributes, and markets a variety of products, including:

• Snowmobiles
• All-terrain vehicles (ATVs)
• Side-by-side vehicles
• Spyder and Ryker three-wheel vehicles
• Personal watercraft
• Pontoon boats
• Engines for karts, motorcycles, and recreational aircraft.

As of April 2025, is a global leader in the world of powersports vehicles, propulsion systems and boats built on over 80 years of ingenuity and intensive consumer focus. BRP’s portfolio of industry-leading and distinctive products includes Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am on- and off-road vehicles, Alumacraft and Quintrex boats, Rotax marine propulsion systems as well as Rotax engines for karts and recreational aircraft. BRP complement its line of products with a dedicated parts, accessories and apparel business to fully enhance the riding experience. With annual sales of $10.4 billion from FY24, BRP operates manufacturing facilities in Canada, the United States, Mexico, Finland, Austria and Australia and has a global workforce of close to 20,000 driven, resourceful people.

In fiscal year 2024, BRP reported record-breaking revenue, driven by strong demand for its powersports vehicles and marine products. The company's revenue reached $10.4 billion, a significant increase compared to previous years. This growth was fueled by increased sales of Can-Am off-road vehicles and Sea-Doo personal watercraft, as well as expansion into new markets. BRP's ability to innovate and adapt to changing consumer preferences has been a key factor in its financial success.

BRP Inc. stands as a leader in the powersports industry, renowned for its innovative products and strong market presence. Its commitment to research and development, coupled with a focus on customer satisfaction, has enabled the company to maintain a competitive edge. To delve deeper into the factors driving BRP's success and its appeal to investors, explore: Exploring BRP Inc. (DOOO) Investor Profile: Who’s Buying and Why?

BRP Inc. (DOOO) Mission Statement

BRP Inc.'s mission is to deliver thrilling experiences by innovating how we access the world’s playgrounds.

The mission statement focuses on:

• Experiences: BRP aims to create memorable and exciting experiences for its customers.
• Innovation: The company emphasizes the importance of innovation in how people access recreational environments.

BRP's commitment extends beyond just offering products; it's about enabling adventures and access to various playgrounds, aligning with its identity as a global leader in the powersports industry. For insights into the company's financial well-being, you can explore this analysis: Breaking Down BRP Inc. (DOOO) Financial Health: Key Insights for Investors.

BRP's mission statement reflects its dedication to customer satisfaction, technological advancement, and environmental responsibility. These elements collectively drive the company's strategic initiatives and operational practices, ensuring sustainable growth and market leadership.

The core components of BRP's mission statement are:

• Delivering Thrilling Experiences
• Innovating Access
• Focus on “World’s Playgrounds”

Each of these components plays a crucial role in defining BRP's strategic objectives and operational practices.

Delivering Thrilling Experiences

BRP's commitment to delivering thrilling experiences is central to its mission. This involves not just providing high-quality products but also ensuring that these products enable users to engage in exciting and memorable activities. The company achieves this through:

• Product Excellence: Ensuring that all products meet high standards of performance, reliability, and safety.
• Customer Engagement: Creating opportunities for customers to share their experiences and provide feedback, fostering a sense of community.
• Event Sponsorships: Supporting and sponsoring events that align with the company's brand and provide thrilling experiences for participants and spectators.

In fiscal year 2024, BRP invested $373.4 million in research and development to enhance product performance and user experience. This investment underscores the company’s dedication to innovation and delivering top-tier experiences.

Innovating Access

Innovation is a cornerstone of BRP's mission, particularly in how people access recreational environments. This involves:

• Technological Advancement: Investing in research and development to create new technologies that enhance the accessibility and enjoyment of recreational activities.
• Product Diversification: Offering a wide range of products that cater to different needs and preferences, ensuring that more people can access the world’s playgrounds.
• Strategic Partnerships: Collaborating with other companies and organizations to expand access to recreational environments and activities.

In 2024, BRP introduced several new models of its recreational vehicles, featuring advanced technologies such as enhanced GPS navigation and improved fuel efficiency. These innovations are designed to make outdoor adventures more accessible and enjoyable for a broader audience.

Focus on “World’s Playgrounds”

BRP’s focus on the 'world’s playgrounds' highlights its commitment to enabling access to diverse recreational environments. This includes:

• Environmental Stewardship: Implementing sustainable practices to protect and preserve the natural environments that serve as playgrounds for recreational activities.
• Community Engagement: Supporting local communities and initiatives that promote responsible recreation and environmental conservation.
• Global Reach: Expanding its presence in key markets around the world to provide access to recreational products and experiences to a global audience.

BRP actively promotes responsible riding and environmental conservation through its various initiatives. In 2024, the company allocated $2.3 million to support environmental projects and conservation efforts in key recreational areas. This demonstrates BRP’s commitment to preserving the 'world’s playgrounds' for future generations.

BRP’s mission statement is a guiding force that aligns its strategic objectives with its operational practices. By focusing on delivering thrilling experiences, innovating access, and emphasizing the importance of the world’s playgrounds, BRP continues to strengthen its position as a leader in the powersports industry. The company’s financial commitment to research and development, product innovation, and environmental stewardship underscores its dedication to its mission and long-term sustainability. As of the fiscal year 2024, BRP reported revenues of $10.4 billion, reflecting its successful execution of its mission-driven strategies.

BRP Inc. (DOOO) Vision Statement

BRP Inc. aims to deliver distinctive experiences, which is reflected in their mission statement and core values. These elements guide the company’s strategic direction and operational practices. For additional insights into the company's financial well-being, you might find this resource helpful: Breaking Down BRP Inc. (DOOO) Financial Health: Key Insights for Investors.

BRP's mission is to deliver innovative and distinctive experiences. This mission focuses on creating products that stand out and provide unique value to customers. The company invests in research and development to ensure its products are technologically advanced and meet the evolving needs of the market.

• Innovation: BRP emphasizes innovation in its product development, incorporating advanced technology and design.
• Distinctive Experiences: The focus is on providing customers with unique and memorable experiences through its products.

BRP's vision is to be the global leader in the world of powersports and boating. This vision directs the company’s growth and expansion strategies, emphasizing market leadership and global presence. BRP aims to set the standard in the powersports and boating industries through innovation, quality, and customer satisfaction.

• Global Leadership: BRP aims to lead the powersports and boating industries worldwide.
• Innovation and Quality: The company focuses on setting industry standards through continuous innovation and high-quality products.

BRP’s core values are the fundamental beliefs that guide its actions and decisions. These values shape the company’s culture and influence how it interacts with employees, customers, and stakeholders.

• Passion: A deep enthusiasm for powersports and boating that drives the company’s commitment to excellence.
• Innovation: A relentless pursuit of new ideas and technologies to improve products and experiences.
• Drive: A strong determination to achieve goals and exceed expectations.
• Trust: Building strong relationships with customers, employees, and partners through honesty and integrity.

BRP Inc. (DOOO) Core Values of

At Company, a commitment to core values drives every aspect of the business, from product innovation to customer relationships. These values reflect the company's dedication to excellence, sustainability, and community.

Passionate & Driven

Company demonstrates its 'Passionate & Driven' value through a relentless pursuit of innovation and excellence. The company's dedication to pushing the boundaries of recreational vehicle technology is evident in its significant investments in research and development. For example, in fiscal year 2024, Company allocated $494.9 million to R&D, reflecting its commitment to creating cutting-edge products. This investment supports the development of new technologies and the improvement of existing product lines, ensuring that Company remains at the forefront of the industry. This includes advancements in electric vehicle technology and sustainable manufacturing processes, showcasing a forward-thinking approach to product development.

Pioneering

Company embodies the 'Pioneering' spirit by consistently introducing innovative products and solutions to the market. This core value is exemplified by Company's proactive approach to electrification. In March 2022, Company announced its plan to invest $300 million over five years to electrify its product lines. This commitment involves developing electric versions of existing products and creating entirely new electric platforms. The company's pioneering efforts also extend to its manufacturing processes, with a focus on reducing environmental impact and promoting sustainable practices. This forward-thinking approach not only enhances Company's competitive edge but also contributes to a more sustainable future for the recreational vehicle industry.

One Global Team

Company fosters a sense of unity and collaboration through its 'One Global Team' value, which emphasizes teamwork and inclusivity across its worldwide operations. This is demonstrated through various initiatives aimed at promoting employee engagement and collaboration. For instance, Company has implemented cross-functional teams that bring together employees from different departments and regions to work on specific projects. These teams encourage the sharing of ideas and expertise, leading to more innovative and effective solutions. Additionally, Company promotes diversity and inclusion through its hiring practices and employee development programs, ensuring that all employees have the opportunity to contribute and succeed. This collaborative environment enhances the company's ability to adapt to changing market conditions and meet the needs of its diverse customer base.

Caring

Company's 'Caring' value is reflected in its commitment to social responsibility and community engagement. The company actively supports various charitable organizations and initiatives, focusing on areas such as environmental conservation, education, and health. One notable example is Company’s support for the United Way, where employees collectively pledged over $1 million in 2023, demonstrating their commitment to community welfare. Additionally, Company promotes environmental stewardship through its sustainable manufacturing practices and efforts to reduce its carbon footprint. The company also invests in employee well-being through wellness programs and initiatives that promote a healthy work-life balance. By prioritizing social and environmental responsibility, Company demonstrates its commitment to making a positive impact on the world.

Resourceful

Company exemplifies the 'Resourceful' value by optimizing its operations and supply chain to enhance efficiency and sustainability. This is evident in the company's strategic approach to supply chain management, which focuses on building strong relationships with suppliers and implementing innovative logistics solutions. For example, Company has invested in advanced planning and forecasting tools to better manage inventory levels and reduce waste. The company also promotes resource efficiency through its manufacturing processes, implementing initiatives to reduce energy consumption and minimize waste generation. Additionally, Company encourages employees to find creative solutions to challenges, fostering a culture of innovation and continuous improvement. By maximizing resource utilization and minimizing waste, Company enhances its profitability and reduces its environmental impact.

To learn more about Company, check out: Exploring BRP Inc. (DOOO) Investor Profile: Who’s Buying and Why?