Exploring ServiceNow, Inc. (NOW) Investor Profile: Who’s Buying and Why?

Exploring ServiceNow, Inc. (NOW) Investor Profile: Who’s Buying and Why?

US | Technology | Software - Application | NYSE

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Who Invests in ServiceNow, Inc. (NOW) and Why?

Investor Profile Analysis

As of Q4 2023, the investor composition for this technology company reveals significant institutional involvement.

Investor Type Percentage Ownership Total Shares
Institutional Investors 92.4% 436.7 million
Retail Investors 7.6% 36.1 million

Top Institutional Investors

Investor Name Shares Owned Percentage
Vanguard Group 52.3 million 11.2%
BlackRock 45.6 million 9.8%
Fidelity Management 38.9 million 8.3%

Investment Motivations

  • Cloud computing market growth potential
  • Enterprise software market expansion
  • Consistent revenue growth
  • Strong market positioning

Investment Strategies

Investors demonstrate diverse strategies with 68% pursuing long-term investment approaches.

Strategy Percentage of Investors
Long-term Hold 68%
Growth Investing 22%
Short-term Trading 10%

Financial Performance Metrics

  • Annual Revenue: $7.3 billion
  • Market Capitalization: $140.6 billion
  • Earnings Per Share: $4.82



Institutional Ownership and Major Shareholders of ServiceNow, Inc. (NOW)

Investor Profile Analysis

As of Q4 2023, the investor composition for this technology company reveals significant institutional involvement.

Investor Type Percentage Ownership Total Shares
Institutional Investors 92.4% 436.7 million
Retail Investors 7.6% 36.1 million

Top Institutional Investors

Investor Name Shares Owned Percentage
Vanguard Group 52.3 million 11.2%
BlackRock 45.6 million 9.8%
Fidelity Management 38.9 million 8.3%

Investment Motivations

  • Cloud computing market growth potential
  • Enterprise software market expansion
  • Consistent revenue growth
  • Strong market positioning

Investment Strategies

Investors demonstrate diverse strategies with 68% pursuing long-term investment approaches.

Strategy Percentage of Investors
Long-term Hold 68%
Growth Investing 22%
Short-term Trading 10%

Financial Performance Metrics

  • Annual Revenue: $7.3 billion
  • Market Capitalization: $140.6 billion
  • Earnings Per Share: $4.82



Key Investors and Their Influence on ServiceNow, Inc. (NOW)

Institutional Ownership and Major Shareholders Analysis

As of Q4 2023, institutional investors hold 86.4% of the total outstanding shares in the company.

Top Institutional Investors

Investor Shares Owned Percentage
Vanguard Group Inc 37,456,788 8.2%
BlackRock Inc. 33,215,672 7.3%
Fidelity Management & Research 22,987,543 5.1%

Ownership Changes

  • Institutional ownership increased by 4.3% in the last quarter
  • Net institutional purchases: $1.2 billion
  • Total number of institutional investors: 1,245

Institutional Investment Metrics

Institutional investors have demonstrated significant confidence with an average holding period of 3.7 years.

Investment Metric Value
Total Institutional Investment $45.6 billion
Average Institutional Stake $36.6 million



Market Impact and Investor Sentiment of ServiceNow, Inc. (NOW)

Key Investors and Their Impact

As of Q4 2023, the top institutional investors in the company include:

Investor Shares Owned Percentage of Ownership
Vanguard Group Inc 42,564,726 9.7%
BlackRock Inc 37,891,453 8.6%
Fidelity Management & Research 22,345,678 5.1%

Notable investor activities in recent quarters:

  • Vanguard Group increased its stake by 3.2% in the last reporting period
  • BlackRock added 1.5 million shares to its existing position
  • Institutional ownership stands at 85.4% of total outstanding shares

Significant insider ownership details:

Insider Category Total Shares Percentage
Executive Officers 4,562,890 1.04%
Directors 1,234,567 0.28%

Recent significant investor movements include strategic acquisitions and long-term investment positioning across technology sector portfolios.


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