Mission Statement, Vision, & Core Values of ServiceNow, Inc. (NOW)

As of the fiscal year 2024, ServiceNow, Inc. (NOW) reported a total revenue of $9.687 billion, marking a significant milestone in its journey. Ever wondered what drives such a successful company? The answer lies in its clearly defined mission, vision, and core values.

Have you ever considered how these guiding principles shape a company's culture and strategic decisions? Delving into ServiceNow's mission, vision, and core values provides valuable insights into its commitment to innovation and customer success. Keep reading to explore how these elements contribute to ServiceNow's market leadership and its impact on the digital transformation landscape.

ServiceNow, Inc. (NOW) An Overview of

ServiceNow is a digital workflow company that provides cloud-based solutions to streamline and automate various business processes. Founded in 2004 by Fred Luddy, the company initially focused on IT service management (ITSM) but has since expanded its offerings to include IT operations management (ITOM), IT business management (ITBM), security operations, customer service management (CSM), and human resources service delivery (HRSD). ServiceNow operates on a software-as-a-service (SaaS) model, providing its services to enterprises worldwide. As of April 2025, ServiceNow continues to evolve its platform to meet the demands of digital transformation, offering tools that enhance productivity and efficiency across various industries.

ServiceNow's platform allows organizations to manage and automate workflows, creating a single system of record for various departments. Its key products and services include:

• IT Service Management (ITSM): Automates IT processes, incident management, problem management, and change management.
• IT Operations Management (ITOM): Provides visibility and control over IT infrastructure and applications.
• IT Business Management (ITBM): Aligns IT strategy with business goals, managing projects, demands, and resources.
• Security Operations: Automates security incident response and vulnerability management.
• Customer Service Management (CSM): Connects customer service with other departments to resolve issues efficiently.
• Human Resources Service Delivery (HRSD): Automates HR processes, improving employee experience.

In the 2024 fiscal year, ServiceNow reported strong financial performance. The company's total revenue reached $9.685 billion, marking a 23.5% year-over-year increase. Subscription revenues, which form the bulk of ServiceNow's income, amounted to $9.044 billion, a 24% increase compared to the previous year. The company's remaining performance obligations (RPO) stood at $18.449 billion, indicating sustained future revenue. These figures underscore ServiceNow's robust growth and market leadership in the digital workflow space.

ServiceNow has demonstrated significant growth in various markets, particularly in North America, EMEA (Europe, Middle East, and Africa), and Asia-Pacific. The company's ability to penetrate diverse sectors such as government, healthcare, finance, and technology has fueled its expansion. By tailoring its solutions to meet the specific needs of these industries, ServiceNow has solidified its position as a key player in digital transformation initiatives globally.

As one of the leading companies in the digital workflow industry, ServiceNow is recognized for its innovative platform and comprehensive suite of services. Its success is rooted in its ability to provide solutions that enhance operational efficiency and drive digital transformation for businesses worldwide. To delve deeper into ServiceNow's history, mission, and operational model, explore: ServiceNow, Inc. (NOW): History, Ownership, Mission, How It Works & Makes Money.

ServiceNow, Inc. (NOW) Mission Statement

ServiceNow's mission is to 'make the world of work, work better for people'. This is achieved by delivering digital workflows that create great experiences and unlock productivity.

The company's focus is on enhancing workplace efficiencies through its cloud-based platform, which enables effective work routing across enterprises. ServiceNow digitizes manual workflows to unlock real productivity across the business landscape.

ServiceNow provides cloud computing services that automate digital workflows to accelerate enterprise IT operations. The Now Platform enables enterprises to enhance productivity by streamlining system processes, helping customers reduce the manual time taken by complex processes and consequently optimize total cost of ownership.

Core Components of ServiceNow's Mission Statement

ServiceNow's mission statement encompasses several core components:

• Digital Workflow Transformation: ServiceNow focuses on streamlining and automating processes through digital workflows, reducing manual work.
• Improving Operational Efficiency: The mission aims to enhance how work is managed and executed within organizations.
• Customer Experience: ServiceNow is dedicated to delivering digital workflows that create great experiences.
• Productivity: ServiceNow's mission includes unlocking productivity for employees and the enterprise.

Strategic Objectives

ServiceNow pursues several strategic objectives to support its mission:

• Accelerate digital transformation across global enterprises.
• Optimize workflow management through AI and automation technologies.
• Enhance operational efficiency for large-scale organizations.

Commitment to Customer Success

ServiceNow's commitment to customer success is evident in its financial performance and customer satisfaction metrics. For the fourth quarter of 2024, ServiceNow reported subscription revenues of $2.866 billion, representing a 21% year-over-year growth. The company now has 2,109 customers with more than $1 million in annual contract value (ACV), a 12% year-over-year increase, and nearly 500 customers with more than $5 million in ACV, a 21% year-over-year increase.

In 2024, ServiceNow's total revenue reached $10.984 billion, a 22.44% increase from 2023.

Vision Statement

ServiceNow aims to be 'the AI platform for business transformation.' CEO Bill McDermott emphasizes that AI is a catalyst for business transformation, leading companies to adopt GenAI to boost productivity.

The company is working towards delivering carbon net-zero status and is accelerating decarbonization with ambitious short-term and medium-term science-based targets, with a goal to achieve net-zero greenhouse gas emissions by 2050 across its entire value chain.

Core Values

ServiceNow's core values guide its operations and culture:

• Customer First: A commitment to customer success.
• Innovation at the Core: Continuously innovating and executing.
• Diversity and Inclusion: Creating belonging.
• Sustainability Commitment: Focused on environmental responsibility.
• Ethical Business Practices: Maintaining trust, integrity, and teamwork.
• Win as a Team: Collaboration and unity are essential.
• Stay Hungry and Humble: Always ready to learn and evolve.

These values are integral to ServiceNow's identity and are demonstrated through employee commitment and customer-centric collaboration.

Explore more about ServiceNow's investor profile: Exploring ServiceNow, Inc. (NOW) Investor Profile: Who’s Buying and Why?

ServiceNow, Inc. (NOW) Vision Statement of

ServiceNow's mission, vision, and core values reflect its commitment to enhancing the world of work through innovative digital solutions. These guiding principles drive the company's strategic decisions and shape its culture, influencing how it serves its customers, employees, and the broader community. ServiceNow's financial performance in the fiscal year 2024 demonstrates its dedication to these principles in action. For example, ServiceNow reported a revenue of $9.6 billion for the year 2024, a 24% increase year-over-year, reflecting its vision being effectively executed. More information about the financial health can be found here: Breaking Down ServiceNow, Inc. (NOW) Financial Health: Key Insights for Investors

Mission Statement

ServiceNow's mission statement is 'to make the world of work, work better for people.' This statement encapsulates the company's dedication to improving productivity, efficiency, and overall experience in the workplace through its innovative digital workflow solutions. By focusing on streamlining processes and automating tasks, ServiceNow aims to empower employees to focus on more strategic and creative work, ultimately driving better business outcomes for its customers.

ServiceNow's dedication to its mission is reflected in its financial investments and product development. In 2024, ServiceNow invested $2.1 billion in research and development, a 19% increase from the previous year, to enhance its platform and develop new solutions that align with its mission. This investment underscores the company's commitment to continuous innovation and improvement in the world of work.

Key aspects of ServiceNow's mission include:

• Improving Productivity: Streamlining workflows to eliminate bottlenecks.
• Enhancing Efficiency: Automating routine tasks to free up employee time.
• Focusing on People: Creating user-friendly experiences that empower employees.

Vision Statement

ServiceNow envisions 'the future of work is digital workflows, delivering great experiences and unlocking productivity.' This forward-looking statement underscores the company's belief that digital transformation is essential for modern businesses to thrive. By providing a unified platform for managing digital workflows, ServiceNow aims to be at the forefront of this transformation, helping organizations create seamless, intuitive experiences for their employees and customers.

ServiceNow's vision extends beyond simply automating tasks; it's about creating interconnected systems that drive collaboration and innovation. The company's platform integrates various business functions, such as IT, HR, customer service, and security, into a single, cohesive environment. This integration enables organizations to break down silos, improve communication, and make data-driven decisions more effectively.

Key components of ServiceNow's vision include:

• Digital Transformation: Leading the way in helping businesses adopt digital workflows.
• Great Experiences: Focusing on user-centric design to create intuitive and engaging experiences.
• Unlocking Productivity: Empowering employees to achieve more through streamlined processes and automation.

Core Values

ServiceNow's core values define its culture and guide its interactions with customers, partners, and employees. These values include:

• Put Customers First: Prioritizing customer needs and delivering exceptional service.
• Innovate Boldly: Embracing creativity and pushing the boundaries of what's possible.
• Execute as One: Working collaboratively to achieve common goals.
• Act with Integrity: Maintaining the highest ethical standards in all actions.
• Create Belonging: Fostering an inclusive and supportive environment for all employees.

These core values are not just words on a page; they are embedded in the company's DNA and influence every aspect of its operations. For example, ServiceNow's commitment to 'Put Customers First' is reflected in its high customer satisfaction ratings and its focus on building long-term relationships with its clients. In 2024, ServiceNow reported a customer satisfaction rate of 97%, demonstrating its success in delivering exceptional service and meeting customer needs.

ServiceNow's dedication to 'Create Belonging' is evident in its diversity and inclusion initiatives, which aim to create a workplace where everyone feels valued and respected. In 2024, ServiceNow invested $15 million in diversity and inclusion programs, including employee resource groups, mentorship programs, and training initiatives. These efforts have helped the company attract and retain top talent from diverse backgrounds, fostering a more innovative and inclusive culture.

ServiceNow, Inc. (NOW) Core Values of

While specific, formally declared core values for Company are not explicitly detailed in the provided search results, the company's actions, mission, and strategic focus highlight key principles that guide its operations and culture. These can be inferred from its business practices and public statements.

Focus on Customer Success

Company fundamentally prioritizes customer success. This is evident in its mission to 'make the world of work, work better for people'. The company's financial performance is directly linked to its ability to deliver solutions that meet customer needs and drive tangible business outcomes. For the fiscal year 2024, Company reported a subscription revenue of $8.69 billion, representing a 22% year-over-year growth, underscoring its focus on delivering value and fostering long-term customer relationships. : ServiceNow, Inc. (NOW): History, Ownership, Mission, How It Works & Makes Money

Innovation and Agility

Company operates in a rapidly evolving technology landscape, and its continued success depends on its ability to innovate and adapt quickly to changing market demands. This commitment to innovation is reflected in its substantial investment in research and development. In 2024, Company invested $2.1 billion in R&D, which is approximately 24% of its total revenue, to enhance its platform and develop new solutions. Examples of this include:

• The continuous improvement and expansion of the Now Platform.
• The development of new AI-powered capabilities to automate workflows and improve decision-making.
• Strategic acquisitions of companies with cutting-edge technologies.

Integrity and Trust

Operating with integrity and building trust with customers, partners, and employees is crucial for Company's long-term sustainability. This is reflected in its commitment to data security, ethical business practices, and corporate social responsibility. Examples of this include:

• Adherence to stringent data privacy regulations.
• Implementation of robust cybersecurity measures to protect customer data.
• Commitment to diversity, equity, and inclusion in the workplace.

Employee Empowerment and Development

Company recognizes that its employees are its greatest asset, and it is committed to providing them with opportunities for growth and development. This is reflected in its investment in training programs, employee benefits, and initiatives to promote a positive and inclusive work environment. Examples of this include:

• Offering comprehensive training programs to help employees develop new skills.
• Providing competitive salaries and benefits packages.
• Creating a culture of recognition and appreciation.