Mission Statement, Vision, & Core Values (2025) of Amer Sports, Inc.

An Overview of Amer Sports, Inc.

General Summary of Amer Sports, Inc.

Amer Sports, Inc., established in 1950, is a global leader in sports equipment and apparel, headquartered in Helsinki, Finland. The company operates under several well-known brands including Salomon, Wilson, Atomic, and Suunto. Its product offerings span various categories such as outdoor activities, team sports, and fitness. As of 2024, Amer Sports reported a sales figure of €3.2 billion, showcasing its strong market position.

Company's Financial Performance in the Latest Financial Reports

In the latest financial report for Q3 2024, Amer Sports achieved record-breaking revenue of €1.1 billion for the quarter, reflecting a year-over-year growth of 15%. This growth can be attributed primarily to the strong performance of its outdoor product lines, particularly:

• Salomon footwear and apparel sales increased by 20%.
• Wilson's tennis and team sports equipment grew by 18%.
• Atomic's winter sports gear saw a rise of 25%.

The company also reported a significant expansion in key markets, with North American sales rising by 22%, while European sales grew by 12%. Overall, Amer Sports has demonstrated robust growth across its segments, solidifying its financial health.

Introduction to Company as One of the Leading Companies in the Industry

Amer Sports is recognized as a leading company in the sporting goods industry, attributed to its innovation, quality products, and robust brand portfolio. Market analysis shows that Amer Sports holds a market share of approximately 8% globally in the sports equipment sector. The continuous investment in R&D and sustainability practices further enhances its competitive edge. Investors may find it beneficial to explore more about Amer Sports to understand the keys to its ongoing success.

Mission Statement of Amer Sports, Inc.

Mission Statement Overview

Amer Sports, Inc. operates with a mission statement that focuses on enriching the lives of active people. This commitment guides the company’s long-term goals and strategies, ensuring alignment in all operational facets. The mission is crucial in driving innovation, setting quality standards, and fostering a culture dedicated to excellence.

Core Component 1: Quality Products

Amer Sports emphasizes the importance of high-quality products, which are tailored to meet the diverse needs of athletes and active lifestyle consumers. The company's dedication is reflected in its investment in research and development.

• In 2022, Amer Sports reported an investment of €40 million in R&D.
• Sales of its leading brands, including Salomon and Arc'teryx, accounted for over 60% of total revenue in the same year.

This commitment to quality is evident in the materials used, with over 90% of products sourced from sustainable suppliers, underscoring an adherence to environmental standards.

Core Component 2: Customer-Centric Approach

Amer Sports places a strong emphasis on consumer satisfaction as part of its mission. The company actively engages with customers to refine its offerings.

• In 2023, customer satisfaction scores reached 88%, based on survey data from over 10,000 respondents.
• Amer Sports has increased its direct-to-consumer sales channel by 25%, ensuring a more personalized shopping experience.

This customer-centric model is central to the company’s strategy, leading to a 15% increase in repeat purchases year-over-year.

Core Component 3: Sustainability

In alignment with global environmental trends, sustainability is a core component of Amer Sports' mission. The company aims to reduce its environmental impact.

• In 2022, Amer Sports set a target to reduce carbon emissions by 30% by 2025.
• Over 50% of its products are designed with sustainable materials, contributing to a circular economy.

Amer Sports is also committed to ensuring that by 2024, 100% of its packaging will be recyclable or compostable, further underlining its dedication to sustainability.

This detailed mission statement, focusing on quality, customer-centricity, and sustainability, encapsulates Amer Sports, Inc.'s commitment to its stakeholders and the environment. The company's strategic initiatives demonstrate a cohesive approach to achieving its long-term vision while ensuring that its operational practices reflect its core values.

Vision Statement of Amer Sports, Inc.

Strategic Direction

The vision of Amer Sports, Inc. is to make a positive impact on the world through sports. As of 2024, the company aims to position itself as a leader in sporting goods, focusing on innovation and sustainability. Their product development strategy is centered on enhancing athletic performance while maintaining a commitment to environmental stewardship.

Innovative Product Solutions

Amer Sports prioritizes innovation in its vision statement, emphasizing cutting-edge technology in its products. The company has allocated approximately €100 million yearly towards R&D to foster technological advancements in their portfolio. Notable product lines include:

• Salomon Footwear – Leveraging advanced materials for better performance.
• Arc'teryx Apparel – Focused on high-quality outdoor gear.
• Suunto Smartwatches – Incorporating the latest in health technology.

Sustainability Commitment

The vision of Amer Sports incorporates a strong sustainability commitment. The company aims to reduce its carbon footprint by 50% by 2030. Key sustainability initiatives include:

• Adopting sustainable materials in over 90% of its products.
• Implementing energy-efficient practices in its manufacturing processes, targeting a 30% reduction in energy usage.
• Establishing a circular product lifecycle, aiming for 100% of products to be recyclable by 2025.

Global Community Engagement

Amer Sports aspires to enhance community involvement through sports. In 2024, the company has committed to investing €20 million in community sports programs globally, aiming to reach over 1 million young athletes. This includes:

• Partnerships with local sports organizations.
• Funding for youth sports initiatives in underserved communities.
• Hosting events that promote inclusivity and participation in sports.

Market Leadership

As part of its vision, Amer Sports aims to secure its position as a market leader. The company reported a revenue of €2.4 billion in 2023, with expectations to grow by 10% annually. Key performance indicators for market leadership include:

Performance and Growth Goals

Amer Sports has set ambitious performance and growth goals as part of their vision. By 2025, the company aims to increase its operating margin to 15%, up from 12% in 2023. Significant targets include:

• Improving supply chain efficiency by 25%.
• Expanding e-commerce revenues, which accounted for 35% of total sales in 2023.
• Launching 15 new products in emerging markets within the next year.

Core Values of Amer Sports, Inc.

Innovation

Innovation is a cornerstone of Amer Sports, Inc., propelling the company forward in a competitive sports equipment and apparel market. The company is committed to continuous improvement and creating cutting-edge products.

In 2023, Amer Sports launched a new line of environmentally friendly sportswear under the brand 'Salomon,' which has gained significant attention for its sustainability efforts. This line incorporates recycled materials, with over 50% of the fabric sourced from recycled plastics.

Amer Sports also invests approximately 5% of its annual revenue into research and development, focusing on advancements in technology and integrating smart features into their products. For instance, the integration of the 'Smart Ski' technology in their skiing equipment provides real-time data analytics for performance tracking.

Performance

Performance represents Amer Sports' commitment to excellence in all its endeavors, from product development to operational efficiency. The company employs rigorous quality standards to ensure all products meet high-performance benchmarks.

In 2023, Amer Sports reported a 12% increase in market share within the outdoor sports segment, attributed to the launch of high-performance footwear that received the 'Best in Class' award at the Outdoor Retailer Show.

The company's operational performance is also noteworthy, achieving a gross margin of 45% across its product lines, showcasing efficient production processes and strategic sourcing.

Sustainability

Sustainability is a fundamental value for Amer Sports, emphasizing environmental and social responsibility. The company has committed to reducing its carbon footprint and enhancing sustainability across operations.

Amer Sports has achieved a 30% reduction in greenhouse gas emissions since 2020, as part of its goal to reach net-zero emissions by 2030. The company’s initiatives include optimizing logistics to reduce transportation emissions and investing in renewable energy sources for manufacturing facilities.

Additionally, Amer Sports has partnered with the 'Better Cotton Initiative,' impacting over 200,000 cotton farmers globally by promoting sustainable farming practices.

Community Engagement

Community engagement is integral to Amer Sports, reflecting its dedication to positive social impact. The company actively supports local communities through various initiatives and partnerships.

In 2023, Amer Sports contributed over $1 million to sports programs for underprivileged youth in over 50 communities worldwide. One notable program is the 'Running for Change' initiative, which promotes physical activity and healthy lifestyles among children.

Moreover, the company encourages employee volunteerism, resulting in over 10,000 volunteer hours logged by employees in community service projects last year.

Table of Key Metrics Related to Core Values