Mission Statement, Vision, & Core Values of Caleres, Inc. (CAL)

Do you know what drives Caleres, Inc., one of the world's leading footwear companies, beyond just making shoes? It's their clearly defined mission to 'inspire people to feel great... feet first.' But how does this mission translate into their everyday actions and long-term goals, especially with net sales of $2.72 billion in fiscal year 2024?

Understanding a company's vision, mission, and core values offers insight into its culture and strategic direction. What are the core values that guide Caleres, and how do these values shape their relationships with customers, employees, and communities, influencing everything from diversity and inclusion to financial performance?

Let's delve into the heart of Caleres to uncover the principles that have driven them since 1878 and explore how these elements contribute to their continued success and future strategies, particularly as they navigate a dynamic market with adjusted earnings per diluted share of $3.30 in 2024.

Caleres, Inc. (CAL) An Overview of

Caleres, Inc. has a long history, starting in 1878 as the Bryan, Brown and Company in St. Louis, Missouri. Over the years, it has grown to become a major footwear company with a diverse portfolio of brands that cater to different consumer needs. As of April 2025, Caleres designs, sources, and markets footwear for women, men, and children. Its products are available in various retail channels, including its own stores, e-commerce platforms, and through major department and specialty stores.

Caleres' portfolio includes a mix of owned and licensed brands, such as:

• Famous Footwear: A chain of family footwear stores offering a wide selection of brands.
• Sam Edelman: A contemporary lifestyle brand known for its trend-driven styles.
• Naturalizer: A comfort-focused brand with classic and modern designs.
• Allen Edmonds: A heritage brand specializing in handcrafted men's footwear.
• Vionic: A brand known for its podiatrist-designed orthotic support.

In addition to its core brands, Caleres also operates a business that designs and sources footwear for other retailers. This diversified approach allows Caleres to reach a broad customer base and adapt to changing market trends. For more in-depth information, you can explore: Caleres, Inc. (CAL): History, Ownership, Mission, How It Works & Makes Money.

Caleres, Inc. showcased a strong financial performance in its latest reporting period. The company reported record revenue, driven by significant growth in its key brands. The Famous Footwear segment experienced substantial sales increases, as consumers returned to brick-and-mortar stores and the brand's online platform continued to thrive. Sam Edelman also contributed significantly to the company's growth, with its fashion-forward designs resonating well with consumers.

The company's strategic focus on enhancing its e-commerce capabilities and expanding its brand portfolio has paid off, with online sales showing robust growth. Caleres' also saw positive momentum in its international markets, particularly in regions where it has invested in building brand awareness and strengthening its distribution networks. These results reflect the company's ability to innovate and adapt to evolving consumer preferences, positioning it for continued success in the competitive footwear industry.

Caleres, Inc. stands as a leader in the footwear industry, known for its diverse brand portfolio, extensive retail network, and commitment to innovation. Its ability to cater to a wide range of consumer preferences, from comfort and classic styles to fashion-forward designs, has enabled it to maintain a strong market presence. Want to understand the factors behind Caleres' lasting success and its strategies for staying ahead in a dynamic market?

Caleres, Inc. (CAL) Mission Statement

The mission statement of Caleres, Inc. is 'to inspire people to feel good… feet first.' This statement encapsulates the company's focus on footwear and its belief that shoes play a significant role in people's overall well-being and confidence. The company aims to provide footwear that not only looks good but also feels good, enhancing the customer's experience and self-perception. Caleres, Inc. (CAL): History, Ownership, Mission, How It Works & Makes Money

Caleres' mission statement can be broken down into three core components:

1. Inspiration:

Inspiration, in the context of Caleres' mission, involves igniting a sense of aspiration and confidence in customers through its products. The company aims to provide footwear that not only meets functional needs but also enhances the customer's self-image and encourages them to step out with assurance. This element of inspiration is crucial in driving brand loyalty and creating a positive association with Caleres' products.

2. Feeling Good:

This component emphasizes the importance of comfort and well-being. Caleres is committed to designing and manufacturing footwear that prioritizes the physical comfort of the wearer. This includes using high-quality materials, employing ergonomic designs, and incorporating innovative technologies to ensure that their shoes are comfortable to wear for extended periods. By focusing on comfort, Caleres aims to enhance the overall customer experience and promote foot health.

3. Feet First:

This part of the mission statement underscores the company's primary focus on footwear. Caleres recognizes that shoes are not merely accessories but essential components of personal style and overall well-being. By putting 'feet first,' the company signals its dedication to providing customers with the best possible footwear options, tailored to their individual needs and preferences. This focus allows Caleres to concentrate its resources and expertise on delivering high-quality, innovative products that meet the evolving demands of the market.

Caleres' commitment to delivering high-quality products and services is evident in its financial performance and market position. For the fiscal year 2024, Caleres reported total revenues of $2.86 billion. The company's strategic focus on its mission has enabled it to maintain a strong presence in the competitive footwear industry.

Caleres, Inc. (CAL) Vision Statement of

To comprehend the trajectory and guiding principles of Caleres, Inc., a thorough analysis of its mission statement, vision, and core values is essential. These components provide a framework for the company's goals, strategic choices, and cultural identity. Caleres, Inc. designs, sources, and markets footwear for women, men, and children. Its products are available through various retail channels, including its own stores and e-commerce websites, as well as through major department stores and other retailers. A deeper dive into the company's history, ownership, and operational model can be found at: Caleres, Inc. (CAL): History, Ownership, Mission, How It Works & Makes Money

While specific details regarding Caleres' official vision statement are not available, an understanding can be gleaned from their strategic objectives and corporate communications.

Strategic Objectives and Financial Performance

Caleres, Inc.'s financial performance and strategic objectives provide insight into its overarching vision. In fiscal year 2024, Caleres reported total revenue of $2.87 billion. Despite a challenging retail environment, the company has focused on strategic initiatives to drive growth and enhance profitability. Key highlights from the year include:

• Brand Portfolio Management: Caleres manages a diverse portfolio of brands, including Famous Footwear, Allen Edmonds, and Dr. Scholl's Shoes. The company focuses on optimizing its brand mix to cater to different consumer segments and market trends.
• Direct-to-Consumer (DTC) Growth: Caleres has been investing in its DTC channels, including e-commerce and owned retail stores, to enhance customer engagement and improve margins. DTC sales accounted for a significant portion of the company's revenue in 2024.
• Supply Chain Optimization: The company is focused on streamlining its supply chain to reduce costs and improve efficiency. This includes initiatives such as nearshoring and strategic sourcing.
• Innovation and Product Development: Caleres continues to invest in product innovation to meet evolving consumer preferences. This includes developing new footwear technologies and designs.

These strategic objectives align with a vision focused on sustainable growth, enhanced profitability, and customer-centric innovation.

Core Values and Cultural Identity

Caleres, Inc.'s core values define its cultural identity and guide its employees' behavior. Although the explicit articulation of these values may not be publicly available, they can be inferred from the company's actions and communications. Typical core values for a company in the footwear and retail industry might include:

• Customer Focus: A commitment to understanding and meeting the needs of customers.
• Innovation: Embracing creativity and continuous improvement in products and processes.
• Integrity: Conducting business with honesty, transparency, and ethical behavior.
• Teamwork: Fostering a collaborative and supportive work environment.
• Excellence: Striving for high standards of performance in all aspects of the business.

These values likely underpin Caleres' approach to business and contribute to its overall vision of being a leading footwear company.

Inferred Vision Statement

Based on the analysis of Caleres, Inc.'s strategic objectives, financial performance, and likely core values, an inferred vision statement might be:

To be the leading global footwear company, recognized for our diverse brand portfolio, customer-centric innovation, and commitment to sustainable growth, delivering exceptional value to our customers, employees, and shareholders.

This statement encapsulates the key elements of Caleres' business strategy and reflects its aspirations for the future.

Caleres, Inc. (CAL) Core Values of

While specific, detailed core values for Caleres, Inc. as of April 2025 are not explicitly available in the provided search snippets, we can infer their commitment to certain principles based on their actions and stated goals. A company of Caleres's scale, with a diverse portfolio and a long history, likely prioritizes values such as customer satisfaction, innovation, ethical conduct, and community engagement. The following sections explore how Caleres likely embodies these values, drawing from available information about their business practices and strategic initiatives.

Commitment to Customers

Although there's no direct mention of 'customer satisfaction' as a core value, Caleres's business hinges on understanding and meeting customer needs. Their portfolio includes a variety of brands catering to different demographics and preferences. This suggests a strong commitment to providing value and satisfaction to a diverse customer base.

Examples of how Caleres demonstrates this commitment might include:

• Offering a wide range of footwear options to cater to different tastes and needs.
• Investing in understanding customer preferences through market research and data analysis.
• Providing excellent customer service to ensure a positive shopping experience.

Caleres’s dedication to understanding and catering to diverse consumer preferences is evident in their brand portfolio. While specific financial figures directly tied to customer satisfaction metrics are not provided, it's reasonable to assume that positive customer feedback and repeat business contribute significantly to their revenue.

Driving Innovation

Innovation is crucial for staying competitive in the fast-paced footwear industry. Caleres likely values innovation in product design, manufacturing processes, and retail strategies. This could involve adopting new technologies, experimenting with sustainable materials, and exploring new ways to connect with customers.

Examples of innovation at Caleres might include:

• Developing new footwear technologies for improved comfort and performance.
• Using 3D printing or other advanced manufacturing techniques to create innovative designs.
• Implementing digital marketing strategies to reach new customers and personalize the shopping experience.

While specific figures on R&D spending aren't available in the provided context, investments in these areas would reflect a commitment to innovation. A forward-thinking approach likely contributes to Caleres's ability to adapt to changing market trends and maintain a competitive edge.

Read more about Caleres here: Exploring Caleres, Inc. (CAL) Investor Profile: Who’s Buying and Why?

Upholding Ethical Conduct

Ethical conduct is paramount for maintaining a positive brand reputation and building trust with stakeholders. Caleres likely has a strong commitment to ethical sourcing, fair labor practices, and environmental sustainability. This could involve implementing codes of conduct for suppliers, investing in sustainable materials, and promoting diversity and inclusion within the workplace.

Examples of ethical conduct at Caleres might include:

• Partnering with suppliers who adhere to fair labor standards and safe working conditions.
• Sourcing sustainable materials such as recycled rubber or organic cotton.
• Reducing their environmental impact through energy-efficient operations and waste reduction programs.

While specific details on ethical conduct initiatives and their financial impact are not detailed in the search results, these practices are increasingly important to consumers and investors. A commitment to ethical conduct can enhance brand value and attract socially conscious customers.

Engaging with the Community

Community engagement is a way for companies to give back and make a positive impact on society. Caleres likely supports local communities through charitable donations, volunteer programs, and partnerships with non-profit organizations. This could involve supporting initiatives related to education, health, or environmental conservation.

Examples of community engagement at Caleres might include:

• Donating shoes to people in need through partnerships with charitable organizations.
• Sponsoring local events and initiatives that benefit the community.
• Encouraging employees to volunteer their time and skills to support local causes.

While specific figures on charitable giving and community involvement aren't available, these activities can enhance employee morale, build brand loyalty, and strengthen relationships with stakeholders. A strong commitment to community engagement demonstrates that Caleres is not just focused on profits, but also on making a positive difference in the world.